Is the Salesforce Job Market Bouncing Back?

As we take our first steps into Q2 of 2025, the Salesforce job market remains a turbulent and engrossing area of focus. Left in the wake of mass layoffs in February and stuck right at the cusp of a possible recession, all eyes are on the market to see what is going to be achievable this year. 

Could 2025 be the start of the market’s resurgence? How does demand look across the globe? And ultimately, is it time for the ecosystem to switch its messaging to reflect the current situation? 

What Did the Market Look Like Last Year?

2024 was a stark reminder that the market was firmly out of the post-COVID tech boom, and saturation was a persistent trend. Despite hopes that Agentforce would have a positive impact on the market and the wider tech landscape, supply remained high, and demand remained low.

Combine that with the fact that salary satisfaction levels differed across the board and the fact that offshoring was becoming more and more prominent, and it’s evident that the market was still struggling. Admittedly, conditions were not as dire as they had been even a year prior, but both experts in the ecosystem and newcomers alike had their reservations on whether Salesforce’s market was viable at all.

The 2025 Salesforce Job Market

Returning to the present, 2025’s situation leaves us with more questions than answers. Experiences from experts in the U.S. seem to suggest that a bounce back is on the horizon, whilst industry data and professional experiences in the UK paint a different picture.

Is There a Resurgence in the U.S.?

Tal Frankfurt, the Founder and CEO of Cloud for Good, says that he’s noticed a significant “momentum rise” in the U.S. market. 

He reported that he’s been noticing two main trends within the U.S. market: increasing demand for managed services, and significant entry-level/apprenticeship growth. 

“Interest in our Talent for Good apprenticeship program has surged, and we’re now projecting that line of business to double in size,” he explained. “Across the broader organization, we’re anticipating 20–30% growth in staffing this year alone.”

Talent for Good’s mission is to close the skills gap for those looking to enter the Salesforce ecosystem, so it’s evident that interest remains high for entry-level talent despite the market’s circumstances. 

“Organizations want to continue evolving and supporting their Salesforce investment, but many are opting not to hire full-time developers or administrators,” he added. “Instead, they’re turning to flexible, scalable managed service solutions.”

When you consider that budgets will be tighter for many organizations at the moment, this occurrence holds its grounding. It is also likely impacted by the rise of offshoring in both the Salesforce ecosystem and the wider technology sector.

However, the initial outcomes of 2025 aren’t favorable all across the board. Tal described that he was noticing “pockets of layoffs”, mainly stemming from discontinued federal contracts.

“These layoffs have primarily affected GSIs and smaller Salesforce partners who scaled quickly during the 2020–2023 boom but lacked the infrastructure to navigate the market shifts of 2024,” he said. 

A Different Side of the Story

Khero Witey, the Associate Vice President of Third Republic, has a slightly different outlook on the market, stating that he would actually advise entry-level professionals to try out their luck in a different market altogether – like ServiceNow or HubSpot.

“Factor in the rise of Agentforce and AI reducing the number of admins needed to maintain an org, plus the maturity of nearshore and offshore options at more cost-effective rates/salaries, and I think it’s a tough sell for a customer to hire someone junior/no experience. What’s the benefit?”

The two forces together – both the degradation of the need for entry-level talent and the rise of AI work/employees – have the potential to disrupt the market for good. Although apprenticeship numbers and program growth may be on the rise for some organizations, it doesn’t necessarily reflect the number of job positions or opportunities once these professionals have been trained up. 

Mixed Experiences in the UK 

Across the pond, data could suggest that the UK Salesforce market is facing a mini-resurgence of its own. 

According to IT Jobs Watch, Salesforce had a market rank change of 52 over the last six months, going from position 204 to 152 in the jobs ranking on the site. At the time of writing, there are allegedly 1,884 live jobs in England, with 1,419 in London and 228 in the South East.

It is reported that UK Salesforce salaries shot up during the middle of 2024, nearly to peak 2022 levels, before going back down towards the start of 2025. Fortunately, this drop was not as harsh as the one at the end of 2023, and now salaries sit at an average of £55K.

However, according to Mat Roche, the Founder of Third Republic, this statistical viewpoint might not reflect reality.

“I’ve not really seen much improvement in the UK Salesforce job market, despite what other recruiters might be saying – definitely not with Salesforce customers,” he said.

“Looking at our LinkedIn job index, where we monitor Salesforce jobs on the LinkedIn platform every week, we’ve seen a modest 5% increase in Salesforce jobs so far in 2025 compared to 2024. Compared to other markets like ServiceNow or SAP or software engineering, that is very low.”

He said that although a slight increase could be seen, it was nothing in comparison to other markets that had reportedly seen a 20-30% increase in job flow.

“We have seen a drop in jobs with Salesforce customers as more jobs go offshore and an increase in jobs with Salesforce Partners,” he said. “That’s why some recruiters might be thinking the market has improved, as they only work with partners.”

It is clear that the status of the UK market may not be as clear-cut as data might suggest, but there are some overarching trends that have been and are still impacting both the UK and US market, amongst others. 

The Rising Trends

A lot of the biggest trends impacting the Salesforce job market are ones that we have explored in the past, and according to industry experts, they remain both prominent and pertinent.

Offshoring remains one of the most felt impacts on the market, and according to Mat, it’s something that he has noticed is affecting the UK market in unprecedented ways.

“More Salesforce jobs are being shipped offshore, especially with Salesforce customers,” he said. “That is really bad for UK professionals and a bigger threat to jobs in the UK than AI replacing people.”

Offshoring undoubtedly has its positives, but a reduction in jobs in Western markets is an unfortunate and damaging negative to those affected. 

Outside of this, a rise in sponsored work has also been observed, which has the potential to have the same negative outcomes for UK and U.S. Salesforce professionals. “The market is oversaturated with candidates, especially with people with Visas who make up probably 80% of the UK talent pool now,” Mat said. 

Another trend Mat has noticed is resume fraud, which has presented in numerous different ways, including AI deep fakes as well as interviewing with one person and using another person for the actual work.

Final Thoughts

So, is the Salesforce job market bouncing back? Well, yes, but it is not something that should be heralded as a springboard to begin saying that the market is booming again or that opportunities are plentiful.

The market is likely still in its very early stages of slow recovery, especially as 2023-2024 was such a tumultuous time for the ecosystem. It should be understood that the market is not getting any worse, but that professionals, especially entry-level ones who are eager to join the ecosystem, remain cautious and realistic with their goals.

Back in 2023, I began exploring the idea that Salesforce, recruiters, and bootcamps alike should change their messaging around Salesforce employment to be more realistic and reflective of the current market. That idea holds just as much weight now as it did back then; this slow uptick should not be used as a reason to push that messaging anymore.

However, as has been previously explained, this is the current scenario of the market. We will likely see changes as we move forward in the year, and in six months’ time, conditions may look different. Hopefully, by then, we will be seeing more of a bounce back, especially as Agentforce advances.