Admins / Artificial Intelligence / Developers

How AI Tools Optimized for Salesforce Will Change the Future of Work

By Simion Petrov

AI (artificial intelligence) is quickly changing the way we live and work. From faster health diagnoses to robot-powered manufacturing and predictive analytics, a future without AI is unlikely. It’s no wonder that by 2035, business productivity is set to increase by 40% with AI alone.

One of the reasons for AI’s quick adoption is its ability to boost productivity. For example, developers can use AI-powered productivity tools, acting as personal assistants or mentors, to help them write code better and faster than ever before. With better quality work comes higher employee value and satisfaction. On the business side, higher quality translates to better clients and brand image over time, while improved productivity reduces operating costs, lowers the cost of launching new features, and helps generate more revenue.

How to Ensure Your Organization is AI-Ready

There’s no escaping a world that is becoming increasingly digitized. We also can’t ignore today’s sophisticated shoppers who demand omnichannel buyer journeys and targeted messaging at every interaction. This cultural shift is pushing organizations to recognize the need for a mindset shift as the digital landscape evolves. How can you fully embrace AI technology in the workplace while focusing on business goals?

  • Start using it: There’s no better way to develop a new mindset than to expose users to it. For example, adding chatbots to platforms that teams use daily can get them to interact with new technology and start breaking through any mental barriers and the fear associated with change. 
  • Acknowledge and close any skills and talent gap: Many organizations fail to implement their AI program because they underestimate the human resources needed to do so successfully. A robust and impactful integration requires systems integrators who can step in, no matter your starting point, with the expertise to direct internal teams and avoid pitfalls. 
  • Clearly communicate the benefits: Change is never easy, and organizational changes are no different. For the first time in history, a multi-generational workforce can exist in any size organization. This means that users from one generation might respond and adopt new technology differently from another. Make sure you understand how to communicate with each demographic to address any ambiguous issues or fears. In addition, remind users that AI exists to serve and support them and not make their lives harder.  

How AI is Changing Salesforce

For a user performing routine Salesforce-related tasks, AI tools can optimize and help free up the time they would otherwise use following up with customers, responding to emails, generating targeted content, or sending proposals, to dedicate to other tasks.

Earlier this year, Salesforce brought the power of GPT into their interface by launching Einstein GPT. As the world’s first generative AI for CRM, Einstein delivers targeted content at every interaction, at hyperscale, to truly enhance the user’s work across the company’s product suite.

It also boasts other great business and customer benefits, for example:

  • Sales: Saves user time when digging for customer and sales information.
  • Service: Enhances case resolution with personalized agent chat reply automation and summary wrap-up.
  • Marketing: Generates personalized omnichannel content and surface images; helps create landing pages.
  • Slack: Provides writing assistance, customer and account research tools, and instant conversation summaries.
READ MORE: 7 Sales GPT and Service GPT Capabilities Unveiled by Salesforce

Einstein GPT can also generate code and ask questions for languages like Apex with the help of an AI chat assistant. 

Having AI-driven insights at one’s fingertips drives deeper customer relationships and better decision making for long-term business growth. One of our core philosophies at OSF is the need to deliver amazing customer experiences. As such, we’ve stayed at the forefront of technology and have been building and using AI tools, bridging the skills gap for organizations needing digital transformation expertise.

As such, we adopted AI early in the form of Wingman, an AI-powered productivity tool. Optimized for Salesforce, Wingman is also based on the same leading technology (Github’s Copilot and ChatGPT). It’s a code assistant designed to fully support developers, performing complex tasks and identifying and fixing code defects. From high-quality code auto-completions to code explanations, Wingman is designed to increase project efficiency, which improves workflows. 

These benefits, and the benefits from any AI productivity tool, allow them to speed up their tedious or repetitive tasks and focus on more complex problem solving. This flow of improvements means one thing for the customer: higher quality projects and faster time to value. This is what AI is all about.


AI is set to shape the future of work, technology, and professional services—no matter the company size or industry. It’s the expertise that future-proofs businesses with tomorrow’s technologies. So, it makes sense to want to tap into its many possibilities.

By automating tasks, AI provides users with more time for strategic work. It speeds up knowledge transfer with intuitive and responsive tools. But none of these can be achieved before cultivating the right mindset and engaging the right expertise.

The Author

Simion Petrov

Simion Petrov is a highly accomplished professional with over 16 years of experience in the technology industry. He is currently the SVP of Innovation at OSF Digital.

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