Dreamforce Registration Now Open for 2024

By Thomas Morgan

Salesforce’s biggest annual event is taking place in San Francisco on September 17-19, and registration has now officially opened! As one of the largest and most influential tech events of the year, Dreamforce brings together industry experts and trailblazers to learn the latest advancements in customer relationship management. 

Last year’s Dreamforce brought key insights into the future of CRMs – most importantly, the emergence of Einstein 1 and how AI will tailor our Salesforce experience going forward. There’s no telling what big announcements we can expect this year, but you can be sure to expect another exciting and informative event. Let’s take a quick look at some key info…

What to Expect from Dreamforce 

Dreamforce draws thousands of people from the global ecosystem every year – 40,000 people were in attendance last year, and it’s very likely that number will reach significant figures once again in 2024. 

Salesforce creates Dreamforce National Park for the event, shutting down Howard Street in San Francisco with the main area being the Moscone Center. This temporary “park” combines technology and nature to provide an unforgettable experience for attendees.

With a mix of exclusive industry sessions, demos, and events, Dreamforce offers a unique platform to explore the latest advancements in Salesforce technology, network with like-minded individuals, and gain valuable insights into the future of CRMs. There will be plenty of keynote speakers across the three days and opportunities to ask pressing questions to industry experts. 

Salesforce opened a Call For Participation this year for Dreamforce, encouraging Admins and Developers in the ecosystem to speak on stage and discuss their experiences. They have even called for people who have never spoken on stage before to get involved – this is a great opportunity to capture fresh new insights from experts yet to share their knowledge with the Salesforce community.

Overall, people attending can expect to:

  • Learn: Discover new innovations as well as training and certification opportunities.
  • Connect: Meet new trailblazers, connect with familiar ones, and strengthen your network.
  • Have Fun: Enjoy the experience and make the most of San Francisco while you’re there; there will be plenty of time to blow off some steam and party (keep your eyes peeled for our annual parties rundown). 

If you’re unable to attend in person, the event will also be streamed on Salesforce+. Sign up for free and keep tabs on all the important insights from the event.

READ MORE: Complete Guide to Dreamforce


If you missed out on the 20% off early bird promotion, pricing for conference passes starts at $1,499. A standard pass will cost you $1,999, and last-chance access costs $2,499.

Salesforce are also sending out a 35% discount code to those who were in attendance at Dreamforce last year keep an eye on your emails to claim this deal before purchasing your conference pass.


Are you eager to get a head start on the action and make the most of your Dreamforce experience? If so, it might be worth getting involved in the Dreamforce Bootcamp.

Source: Salesforce

Taking place between September 14-16 just before Dreamforce kicks off, Bootcamps allow you to accelerate your path to certification with expert-led learning, role-based tracks, a certification voucher, and endless networking opportunities.

Pricing for Bootcamp starts at $1,699. Check out this article to learn more about what the experience entails:

READ MORE: What Are Salesforce Trailblazer Bootcamps?

Convince Your Boss

Still hoping you can make it to Dreamforce this year? Salesforce provides a template for you to “convince your boss” – helping you detail the benefits and cost to aid you in persuading them. 

Check out the letter here


With registration now open, make sure to confirm your spot at Dreamforce and be part of the most innovative AI event of the year.

Are you planning to attend Dreamforce this year? Make sure to let people know in the comments below and start your Dreamforce networking now!

The Author

Thomas Morgan

Thomas is the Content Editor at Salesforce Ben.

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