Revenue orchestration companies Clari and Salesloft have announced a definitive agreement to merge.
The move to combine the two companies is intended to create a “revenue AI powerhouse” that will serve more than 5,000 organizations globally with $10T in revenue under management from enterprise customers, including Adobe, IBM, 3M, Zoom, and Shopify.
Clari offers its Revenue Orchestration Platform, which leverages structured and unstructured data from every human- and machine-generated revenue interaction into a single, time-series data model, managing more than $5T in revenue for global enterprises. More than 1,500 organizations run revenue on Clari, including Zoom, Cisco, Okta, and Adobe.
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. Its customers include Google, 3M, Shopify, IBM, and Square.
What Does the Merger Mean?
The new business will bring together the “broadest and deepest” revenue AI dataset and workflow footprint, capturing buyer signals, human actions, and revenue outcomes, ingesting more than 10 billion revenue actions and 1 trillion data signals, the companies said in a statement announcing the merger.
“With thousands of revenue teams working within our platforms, we uniquely understand everything that’s happening to capture Revenue Context as we watch, listen, and understand what every human did, when, and with what outcome,” the statement says.
The Clari-Salesloft merger will also offer a deeper level of Revenue Context – the foundation needed to train and enrich LLM models and AI agents, the companies said.
CEO of Clari, Andy Byrne, said: “This merger creates a powerful AI dataset that unlocks a Revenue AI flywheel: the more data ingested, the more users supported, the more workflows running – the richer and more valuable Revenue Context becomes.
“This is how we turn every signal into action and every action into growth. Ending the Revenue Void for good – where decisions are made in the dark, AI and humans operate blind, and execution is driven by gut feel instead of grounded in context.
“This signifies the beginning of a new era for enterprise revenue. It’s the beginning of the Autonomous Revenue System – where humans and agents work in sync to unlock new levels of productivity and growth.”
The combined company will aim to deliver value by unifying all revenue teams, including CMO, CCO, CIO, CRO, and front-line seller, and the jobs to be done across all functions.
Interim CEO of Salesloft, Patrick Nichols, said: “Together, Clari and Salesloft will help customers accelerate the pace of pipeline momentum, improve win rates, and increase rep productivity through our intelligence layers and unique agentic approach.
“We see a great opportunity to go beyond traditional categories and into new markets, leveraging our vast amounts of revenue data and intelligence to drive increasingly successful actions and outcomes.”
Morgan Stanley & Co. LLC is serving as the exclusive financial advisor to Clari.
Andy Byrne, co-founder and CEO of Clari, will lead the combined company.
The deal is expected to close in Fall, 2025.
Final Thoughts
The two companies combined will have $10T in revenue under management, positioning it as a true behemoth in the revenue orchestration industry, with 1 trillion data signals at its fingertips – an invaluable asset for the training of large language models (LLMs) and AI agents.
If executed well, the new beast could arguably become the Salesforce of its field.
