Let’s face it: Marketing Cloud Account Engagement (Pardot) is an advanced-level marketing automation platform. It comes with a powerful API, seamless integration with the Salesforce core platform, and allows...
According to a survey by Gartner, companies use only 42% of their martech stack capabilities. I believe this boils down to marketers being drowned in overlapping tools that have...
In Finland, there is a saying that roughly translates to “a dear child has many names” – and by taking this, Salesforce’s flagship product must be a very “dear...
As a marketer, one of the best feelings is when you deliver useful content that solves a real customer issue. Throughout my experience, I have found that this is...
If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of the past. None of the major...
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all stages of the customer journey. Unlike...
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored to prospects who share common attributes,...
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