7 Ways Salesforce Professionals Can Increase Their Salary

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Additional Skills

Additional skills can be key when negotiating an increase in salary. Whether it’s when you are moving between roles or negotiating a pay rise. Getting training in areas such as Project Management or specialist Apps such as FinancialForce, Service Max or Apttus can make you a very attractive proposition to companies that use such products. Marketing Cloud is an area that is gaining momentum in the Salesforce world, with such skills in huge demand and not enough professionals to fill the roles. As a result compensation is high. The Salesforce market is driven by professionals not companies and there’s lots of people with the same certifications, skill sets and experience as yourself, so do what you can to stand out from the crowd!


This is becoming more important within the Salesforce market. As a recruiter working with a range of partners, ISVs and end users there is a distinction in the types of professionals each type of company will hire. For example, applications by some Consultants for a role in a consultancy have been turned down because they have only worked in an end user environment in one industry. Experience across as many sectors as possible is a guaranteed way of not only increasing salary, but securing that interview in the first place.

Salesforce Certifications

Salesforce Certifications are always an interesting topic, do they equate to an increase salaries? Are they worth the money? What value do they provide? I have never been in a situation where someone has been offered more money or used the amount of Salesforce Certs to increase salary. Having said this, there is massive value in working on your certifications for two reasons. Firstly, they are a great way of expanding your knowledge of the Salesforce platform, especially with the Sales & Service implementation Certifications. Secondly, certifications are one of the core KPI’s a Salesforce partner are judged on when climbing up the Partner category (Silver, Gold, Platinum). For example, Partners will have to hold a certain number of certifications across the business to progress from Gold to Platinum status. As a result, two people could have identical skills and experience, though the number of Certifications is hugely advantageous to the Partner. Being smart about this can help you when negotiating.

Reputable Companies

When looking for a new job, it’s important to find the right role and company and also to think about future challenges and opportunity. On average, permanent employees tend to move companies every 2-3 years, so encompassing this into decision-making for your next position is key. There are some companies that have amazing reputations that in the time you work there, your value will increase much more in experience and salary.


London is the capital of the tech industry in the UK, with the biggest names in the market setting up camp there. Naturally, to work for these companies a lot of people will move to London and get access to top companies and roles. By drawing in this talent it is becoming increasingly difficult to find people with the right skill sets in many other areas of the country, especially remote areas away from cities. Normally, salaries would be lower in these areas due to living costs associated with remote areas, however with the lack of job opportunities they are increasing. This could also lead to a higher quality of life due to the salary to living cost ratio associated with these areas.


Contracting is an obvious way of earning more money. Although the transition from permanent to contract can be challenging (a lot of time as a result of the urgent nature of contractors conflicting with notice periods), it also can be a good way to pick up experience in fast paced projects across multiple companies and industries.

Staying Put

Despite the above, this is not a reason to move positions. I believe being valued by a business is extremely important. If you have a fair salary that fits with the market rates and you are happy in your role, then what more do you need? 95% of people’s reasons for changing jobs isn’t actually down to money. Factors such as type of projects, company culture, type of business (end user v. partner / ISV) – are all influential factors. Often working in an environment in which you believe you can thrive and develop, with team members you can learn from and opportunity to grow, is the most valuable trait people look for in a business. Knowing the average salaries across the market is definitely an influential tool to use with regard to salary negotiations. From my experience, not enough people ask this question and despite the bad name recruitment agencies have in the market, this type of information can be provided by them free of charge. In the past many people have benefitted from our advice by asking these questions, even if they are not looking to change jobs!

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