Dreamforce is almost here, and the agenda builder is now live! There are 55 keynotes this year – don’t worry if you can’t make it to San Francisco – many are available to stream on Salesforce+. Picking what to watch can be tricky, so we’ve picked out seven keynotes that you definitely shouldn’t miss.
This is not a complete list by any means – these are just some “key” keynotes! You can check out the full agenda here.
1. Main Keynote: Dreamforce 2026
“Join Salesforce Chair and CEO Marc Benioff, along with special guests, to explore what it means to become an Agentic Enterprise, where humans, agents, and platforms together promote customer success.”
The Dreamforce main keynote is the landmark event, with all the latest and greatest Salesforce announcements! Tune in to see the one and only Marc Benioff as he kicks off Dreamforce with a session on the latest developments.
2. Agentforce Keynote: From Fast Start to Real ROI
“See how Agentforce customers get started fast with out-of-the-box agents, then customize them for unique business outcomes and ground them in real customer context and data to drive measurable ROI.”
Agentforce has been full steam ahead for some time now, and we don’t expect that to be stopping. Salesforce will undoubtedly rejoice that Agentforce has seen an adoption boost since last year, but with AI weariness lingering in the ecosystem, Salesforce will still be keen to prove it can deliver something more in terms of ROI – with real examples, perhaps?
3. Admin Keynote: Bring the Agentic Enterprise to Life
“Your admin skills were built for this moment. See Salesforce innovations, including Claudeforce and Builder Central, live demos, and real-world stories showing admins leading the Agentic Enterprise.”
The Admin Keynote is sure to provide admins with some goodies. With AI and automation as the focus, expect to see how admins can get their teeth stuck into the recently announced Claudeforce.
That won’t be all on offer for admins, though. Expect more on the Agentforce Builder and Headless 360, too.
4. Developer Keynote: Build the Agentic Enterprise
“Built by developers, for developers. See Headless 360 and the latest AI-powered innovations in action through live demos, and discover how AI is transforming your developer workflows.”
If previous years are anything to go by, Salesforce Developers can expect a demofest. With AI continuing to crank the dial up on the speed of development, there is bound to be a focus on Agentforce Vibes, Headless 360, and other AI-focused developer tools.
Development is not all vibe-coding, though. Last year saw new Apex features announced and changes to LWC, so if there’s more of that, there’s lots to be excited about.
5. Architect Keynote: Architecture for the Agentic Future
“See the future of enterprise architecture come to life. Experience how Claudeforce and the latest Salesforce innovations are helping architects unlock, scale, and govern the Agentic Enterprise.”
This year sees the return of the dedicated Architect Keynote, where architects can expect demos of how innovations can help them design trusted architecture, and the tools they can use for visibility, scalability, and to stay in control.
6. Slack Keynote: The Front Door to the Agentic Enterprise
“The world needs a new way to work, and Slack is it. Slack pays off every investment you’ve made, turns AI into a team sport, and gives every employee one superagent, Slackbot, to orchestrate it all.”
Slack has seen some major new features and updates in the past year, including Slack CRM and Slackbot. It seems Salesforce sees Slack as a vehicle of change in the way teams work together, but also with AI. Expect to see some more transformative changes that affect where (and how) you collaborate and interact with AI.
7. AIforce Keynote: Anywhere Humans and Agents Work
“Get the AI you want, the trust you need, and the AI ROI your enterprise demands with AIforce. Learn how customers are building their agentic enterprise with AIforce and Headless 360.”
The AIforce keynote is Salesforce’s big opportunity to show the big picture of how AI works across the platform, and how organizations can get ROI out of it. Expect a deeper dive into Salesforce’s front-and-center AI initiatives, including Claudeforce and Headless 360.
Final Thoughts
Don’t forget, this list is not exhaustive – there are plenty more keynotes available in all different flavors. There are some other interesting keynotes this year, including dedicated ones for Salesforce’s recent acquisitions, Qualified and Informatica. The Data 360 keynote is also bound to be intriguing.
You can find all keynotes on the agenda here. Which ones will you be watching? Let us know in the comments.
If you’ll be at Dreamforce in person, be sure to come and say “hi” at one of our SF Ben events. We’d love to see you there.
