5 Unmissable Things for Your Admin Checklist at Dreamforce

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With less than 30 days to go until the mega-conference Dreamforce, how can Admins capitalise on all this unmissable event has to offer?

With 4 days, 170,000+ attendees, and 2700+ sessions spread across San Francisco, you could be forgiven for running around aimlessly. Instead, here are my top 5 things for Admins to look out for at Dreamforce to help you plan your agenda, orientated yourself, and achieve your goals.

#1: Admin Meadow

As an Admin at Dreamforce, the Admin Meadow is the centre of your universe! Here you’ll find non-stop fun, inspiration and support from Salesforce and fellow community members.

Don’t miss:

  • Demo Stations to witness the latest features in action and learn tips and tricks from your peers
  • New for 2019, Consultation Stations, where you can receive 1:1 support from Salesforce professionals
  • The Admin Theatre for sessions created by Admins, for Admins (more on that in a minute)
  • Admin Trivia at lunchtimes – start swotting up now!
  • AwesomeAdmin Game Night during the Welcome Jamboree, 5-7pm Tuesday 19th November

#2: Admin Sessions

With 149 sessions on the Admin track this year, you won’t be short of choice! Choose from 20-minute theatre sessions or 40-minute breakouts, with topics ranging from change management to data quality, and more. Dreamforce is the place to ramp up your #AwesomeAdmin superpowers.

You can view the full session list here or check out our 8 Must-see Admin Sessions at Dreamforce.

#3: Admin Keynote

If the Admin Meadow is your home for Dreamforce, then the Admin Keynote is your main arena. The keynote “Salesforce for Admins Keynote: Transform Your Company, Career, Community” is not to be missed, and features Salesforce superstars Parker Harris, Mike Gerholdt and Leanne Rimmel (to name just a few), as well as a whole host of community trailblazers.

Get energised and inspired with demos of the latest innovative features, while learning how to harness your #AwesomeAdmin powers to “drive impact” in your company, community and career.

Bookmark it now!

#4: Roadmap Sessions

A lot of buzz is focused around the various keynotes but be sure to make time to check out the roadmap sessions as well! Roadmap sessions are essential viewing to gain insight into the future of the Salesforce platform, enabling you to get ahead of the curve.

I was lucky enough to see the Lightning Platform Roadmap session repeated at French Touch Dreamin’ and can confirm it was incredibly informative and beneficial to understand what features were due and when.

#5: Ain’t No Party Like a Dreamforce Party

As well as packing in a full days worth of inspiration and learning, don’t forget to let your hair down and leave time for the all-important networking.

Whilst Dreamforce does have the most epic parties (check out the ultimate guide here) – but, they aren’t the only networking opportunities! Strike up a conversation with your fellow attendees in the queue for a keynote, join in with the Admin Trivia at lunch (see #1), or simply say hello to someone you recognise from Twitter.

As Admins, we’re all at Dreamforce for similar purposes and we all want to make meaningful connections. We already have Salesforce in common, so don’t be shy, use Dreamforce as an opportunity to connect with your fellow Admin Trailblazers from around the world, you never know where a conversation might lead.


So now you know what to look out for as an Admin at Dreamforce, all that’s left to say is we look forward to seeing you there! I’ll be hanging out in the Admin Meadow and would love to know what your favorite Dreamforce experience has been so far. Follow me and Salesforce Ben to find out when and where we’ll be.

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