Journey Builder Entry Sources – Which to use, and when
Have you ever wondered what all the different Journey Builder Entry Sources do? You’ve probably been mostly using the Data Extension entry, and maybe Salesforce Data. If you’re like...
Pardot vs. Marketing Cloud: Key Differences
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the key differences when it comes to...
“Death of the Open Rate”? Apple Mail Privacy Protection and Pardot
Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will open every email, obscuring (hiding) any...
Marketing Cloud Salary Guide 2021
Marketing Cloud salaries are a hot topic. The increasing demand for Salesforce Marketing Cloud skills and the growing Salesforce economy means that these professionals find themselves in a good...
6 New Marketing Cloud Features Will Expand Interaction Studio, Salesforce CDP, and Datorama
Marketing Cloud plan to expand three of their most recent, revered products: Interaction Studio, Salesforce CDP, and Datorama. New technologies include AI-enabled features, connectors, and templates – with the...
Top 35+ Salesforce Marketing Blogs 2021
If you’re looking for advice on how to use Salesforce Marketing Cloud or Pardot, the best course of action is often to search the web and read independent blogs....
What Does a Marketing Cloud Specialist Do?
Marketing Cloud specialists use their Salesforce Marketing Cloud knowledge to enable businesses to reach prospects more impactfully across multiple channels, engage customers with laser-focused marketing, and measure the return...
New Mobile Marketing Analytics Platform for Salesforce Marketing Cloud
Connecting email to in-app experiences has been a challenge marketers have been tasked with solving. The disconnect exists because email – creation, delivery, tracking – is managed on one...
What is Marketing Cloud for Nonprofits? (New Edition!)
A new edition of Salesforce Marketing Cloud for nonprofit organizations has arrived: Marketing Cloud for Nonprofits. This discounted Marketing Cloud license type also includes predefined email templates and journeys...
8 New Marketing Credentials Exclusively for Salesforce Partners: Pardot Business Units, Interaction Studio, and more!
Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give you solid credibility as a Salesforce...
