Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give you solid credibility as a Salesforce...
![Pardot & Marketing Cloud Certification Paths [Infographic]](https://www.salesforceben.com/wp-content/uploads/2020/02/DRIP_title_Pardot-Marketing-Cloud-Certification-Paths-2020-Infographic.png "Pardot & Marketing Cloud Certification Paths [Infographic]")
There are now 35+ Salesforce Certifications, a number which continues to grow every year. As two different products requiring specialised skill-sets, Pardot and Marketing Cloud have distinct certification paths...
Salesforce Marketing Cloud brings together a number of tools to deploy cross-channel campaigns. Depending on the specific campaign you would like to deploy, and your role in the team,...
SMS is the most underrated channel. If we consider the success rates of SMS deliverability, open rate and click rate over the past years you would understand why. Countless...
Organizing your Salesforce Marketing Cloud account data might not be at the top of your priority list. Still, it’s a valuable and essential practice — let me explain why....
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360). CDPs allow marketing organizations to have a single and complete source-of-truth around their customer...
Salesforce have announced their latest technologies for two products – Marketing Cloud and Commerce Cloud – with the aim to help companies go digital faster and deliver the next...
Salesforce Connections 2021 is back, coming to San Francisco (virtually) on June 2, 2021! Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference...
Salesforce CDP aggregates every data point about an individual customer across multiple platforms, represented by a unique identifier. CDP stands for ‘Customer Data Platform’, the defining characteristic of which...
Sender Authentication Package (SAP) is a collection of tools that can help you step up your game in terms of email campaign deliverability. To put it another way, Salesforce...
