Segmenting your data in Salesforce Marketing Cloud can enable you to get granular with your campaign audience, especially if you have built up rich profiles of each subscriber. However,...
Subscriber Opt-In enables businesses to increase their Subscriber base of prospective or existing customers sharing their contact details with these businesses willingly, to get timely and personalized content. When...
If you’re new to Salesforce Marketing Automation, navigating the Salesforce platform’s offering for marketing can be daunting. As a committed Salesforce customer or keen prospect – you have two...
The MarTech skills landscape will evolve significantly in 2019, as advanced technologies flood into the mainstream market faster than technology has spread historically. In addition, the marketing department will...
The Summer ’18 preview release notes are hot off the press – all 476 pages of them. When it comes to new Summer ‘18 features for Marketers, they cover a...
The MarTech news stream is saturated with ‘top trends for 2018’ posts. This post brushes past the often quoted trends, and instead compiles trends that are specific to the...
The Spring ’18 release notes are hot off the press – all 437 pages of them. When it comes to new Spring ‘18 features for B2C Marketers, there are multiple...
![Salesforce Marketing 2017 Round-up: the year in review [Infographic]](https://www.salesforceben.com/wp-content/uploads/2017/12/DRIP_SF-Marketing-2017-Round-up_title.png "Salesforce Marketing 2017 Round-up: the year in review [Infographic]")
I’ve said it more than once before, but I’ll say it again: this is an exciting, if not THE most exciting time to be a marketer in the Salesforce...
We’ve come to the last month of the year, so it seems a good time to take stock of the MarTech trends that have wrapped us up in a...
Salesforce has announced a new tool coming our way: Salesforce Lead Analytics for Facebook. This metric-centric tool does what it says on the tin – accurately describing its purpose...