An exciting new certification, Marketing Cloud Administrator, has been announced, which offers Salesforce Marketing professionals another notch on the belt. The new credential joins the other existing Marketing Cloud...
Dreamforce has not always been the ‘go-to’ event for Salesforce Marketing Cloud specialists and users. The yearly Connections conference, exclusively about Marketing Cloud, usually offers more content for our...
Personalization is important in Marketing Automation, in fact, 94% of marketing professionals across multiple industries said personalization is either “important”, “very important,” or “extremely important” for meeting their current...
Salesforce Marketing Cloud’s Content Builder offers many tools to make your newsletters really personal. It has easy to use dynamic content blocks to serve your audience content that’s tailored...
Segmenting your data in Salesforce Marketing Cloud can enable you to get granular with your campaign audience, especially if you have built up rich profiles of each subscriber. However,...
Subscriber Opt-In enables businesses to increase their Subscriber base of prospective or existing customers sharing their contact details with these businesses willingly, to get timely and personalized content. When...
If you’re new to Salesforce Marketing Automation, navigating the Salesforce platform’s offering for marketing can be daunting. As a committed Salesforce customer or keen prospect – you have two...
The MarTech skills landscape will evolve significantly in 2019, as advanced technologies flood into the mainstream market faster than technology has spread historically. In addition, the marketing department will...
The Summer ’18 preview release notes are hot off the press – all 476 pages of them. When it comes to new Summer ‘18 features for Marketers, they cover a...
The MarTech news stream is saturated with ‘top trends for 2018’ posts. This post brushes past the often quoted trends, and instead compiles trends that are specific to the...
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