You may have heard about Snowflake, especially following the breaking news from Dreamforce. Salesforce Genie was declared the greatest Salesforce innovation in the company’s history, paving the way for...
Einstein Content Selection is an email experimentation tool that selects the most engaging content (images) for each subscriber based on the rules you define, subscriber attributes, and what’s been...
Sprout Social and Salesforce launched a global partnership earlier in 2022, which propelled Sprout towards becoming the preferred social media management solution for Salesforce customers. This is very similar...
One-week until Dreamforce starts! It’s returning in-person for the first time since the Covid-19 pandemic, and is being turbo-powered by the Salesforce+ streaming service – opening up the biggest...
If you’ve landed on this guide, I am assuming that you already have a basic understanding of AMPscript (Marketing Cloud’s proprietary scripting language), which is predominantly used for content...
Salesforce Marketing Cloud and Pardot (Marketing Cloud Account Engagement) have become two of the leading platforms for multi-channel marketing, and the go-to choices for Salesforce customers looking for marketing...
A surprise lay in wait for the Salesforce marketing community. News broke in April 2022 that a set of Marketing Cloud products were receiving a new name – including...
Email authentication enables your organization to send emails safely. It helps recipient email servers identify if an email sent from a real account and sender is authentic and not...
The costly acquisition of Exacttarget (now Salesforce Marketing Cloud) by Salesforce back in 2012 came to certain experts by surprise. Not because it wouldn’t meet Salesforce’s hunger for acquiring...
Marketing Cloud Journey Builder gives you the ability to bring together multiple communication channels within a single interface. You can create simple or complex customer journeys, to automate marketing...
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