Transactional emails in Marketing Cloud are “immediate, automated, non-promotional messages”, and are critical to business operations and customer satisfaction (for example, an order confirmation email following a purchase). The...
Welcome to the era of data breaches. If it were measured as a country, then cybercrime – which inflicted damages totaling $6 trillion USD globally in 2022 – has...
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a feeling that the majority of current...
Einstein Engagement Frequency evaluates your contacts and subscribers, and identifies the optimal number of email messages to send in a given time period. Let Einstein decide when prospects are...
Where is my donation going? What impact is it having? These are legitimate questions for a supporter of any nonprofit organization. Most charities look to answer these questions through...
Marketing Cloud salaries are a hot topic. The increasing demand for Salesforce Marketing Cloud skills and the growing Salesforce economy means that these professionals find themselves in a good...
Salesforce Marketing Cloud (SFMC) is a marketing automation dream tool with the powers you need to reach your ideal customer, through multiple channels: email, mobile, social, or online. As...
One year has passed since Salesforce announced the accredited professional program. These credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform, and...
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