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Marketing Cloud Data Views: 10 Data Views You Should Know
2 days ago by Dhavan SinghalThe Drip

Marketing Cloud Data Views: 10 Data Views You Should Know

Marketing Cloud Data views are system-generated tables of events like email and SMS sends, or view behavioral information such as email opens, emails forwarded, the status of your subscribers,...

Using Salesforce Integration with the New Google Analytics 4 (GA4)
4 days ago by Robert GeloThe Drip

Using Salesforce Integration with the New Google Analytics 4 (GA4)

With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new...

Marketing Cloud Memes Round-Up
2 weeks ago by Lucy MazalonThe Drip

Marketing Cloud Memes Round-Up

Who doesn’t love a meme? You certainly won’t hear us saying that here at SFBen! One app-enterprenuer-meme-creator who is giving us a ‘run for our money’ is Mounir Nejjai,...

The Salesforce Marketing Personalization Scale
3 weeks ago by Lucy MazalonThe Drip

The Salesforce Marketing Personalization Scale

Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although under the “Marketing Cloud” brand, Marketing...

Marketing Cloud Administrator Certification Guide & Tips
4 weeks ago by Lucy MazalonCertifications

Marketing Cloud Administrator Certification Guide & Tips

The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in the Marketing Cloud suite.  This guide...

Guide to 15 Marketing Cloud Einstein Features (+ Pricing)
1 month ago by Lucy MazalonThe Drip

Guide to 15 Marketing Cloud Einstein Features (+ Pricing)

Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s a technology layer that’s woven into...

Individual Email Results in Salesforce (For Marketing Cloud)
1 month ago by Pankaj NamdeoThe Drip

Individual Email Results in Salesforce (For Marketing Cloud)

In Salesforce Marketing Cloud, there are several first-party data sources which are easily accessible, but can be overlooked. Email marketing collects a mass of email analytics data. Sent emails...

Sprout Social: One Year On Since Social Studio Announced Sunset
2 months ago by Lucy MazalonThe Drip

Sprout Social: One Year On Since Social Studio Announced Sunset

It’s been just over one year since Salesforce announced an end-of-life date for Marketing Cloud’s Social Studio, the solution to create, schedule, and monitor your social media efforts. With...

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