Salesforce have announced their latest technologies for two products – Marketing Cloud and Commerce Cloud – with the aim to help companies go digital faster and deliver the next...
Salesforce Connections 2021 is back, coming to San Francisco (virtually) on June 2, 2021! Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference...
Salesforce CDP aggregates every data point about an individual customer across multiple platforms, represented by a unique identifier. CDP stands for ‘Customer Data Platform’, the defining characteristic of which...
Sender Authentication Package (SAP) is a collection of tools that can help you step up your game in terms of email campaign deliverability. To put it another way, Salesforce...
Data views are system-generated tables, known as data extensions (DEs), in Salesforce Marketing Cloud (SFMC). They contain different information about subscribers and events such as email/SMS sends, email opens,...
A career in Marketing Cloud can be a very rewarding choice – especially with the demand for Marketing Cloud skills predicted to skyrocket over the next year and beyond....
If you’re a regular Marketing Cloud user, you may have considered whether there are better ways to store your data in Salesforce Marketing Cloud Email Studio. You may want...
Segmenting data in Salesforce Marketing Cloud means you can reach your target audience. While that’s obvious, it’s not always smooth sailing. Do you find you need to segment (or...
Lists vs. data extensions: what are the differences between them? When should you use a data extension, and when is a subscriber list enough? I had to refresh my...
We all know that Salesforce Marketing Cloud is a digital marketing platform with tools for email marketing, social media, mobile interactions, and B2C marketing journey management. What can you...
