How to Pause a Marketing Cloud Journey
The ability to pause a Journey in Marketing Cloud is now available as standard functionality! Announced in the May 2020 release, Marketing Cloud users can now temporarily stop Journey...
How to Set Up Progressive Profiling in Salesforce Marketing Cloud
As marketers, we know that it’s all about data – the more data you collect, the more you get to know your prospect or customer, building a richer profile...
5 Content Builder Features You Should Be Using
Marketing Cloud Content Builder has multiple features that marketing teams should consider using to analyze and optimise the email campaign sent through Marketing Cloud. In one of many surveys...
A Brief History of Salesforce Marketing Cloud and Pardot
Salesforce Marketing Cloud and Pardot have become two of the leading tools for multi-channel marketing, and the go-to choices for Salesforce customers looking for marketing automation. In just 6...
5 Things You Should Know When Starting Out With Salesforce Marketing Cloud
Salesforce Marketing Cloud (SFMC) is your marketing automation dream tool to give you all the powers you need to reach your ideal customer, through multiple channels: email, mobile, social...
How to Create a Data Extension in Marketing Cloud (2 Ways)
Creating Data Extensions in Marketing Cloud is one of the most important aspects to learn. Data Extensions can be a tricky topic to learn, and the fact that there...
Guide to Path Optimizer in Marketing Cloud Journey Builder
Journey Builder is designed for creating 1:1 personalised marketing journeys for your prospect and customer communications. Thanks to its ability to bring together several communication channels within a single...
Shifting Your Marketing Cloud Data Model: Avoid Data Extensions and Leverage Drag-and-Drop
Long-time Salesforce admins are often surprised that the average marketing professional does not “see” Salesforce objects and records the way they do. For those steeped in admin life, objects,...
Build an Application Portal With Marketing Cloud & Cloudpages
Some time ago, a university approached me with a project to build an application portal integrated with Salesforce Marketing Cloud. The university had started accepting scholarship applications and I...
Marketing Cloud Automation Studio: Quick Overview
Automation Studio is a module of Salesforce Marketing Cloud where you can create marketing automation and data management activities, then add them to a canvas to make multi-step automated...
