Marketing Cloud Data views are system-generated tables of events like email and SMS sends, or view behavioral information such as email opens, emails forwarded, the status of your subscribers,...
With Google Analytics 4 (GA4), Salesforce and Google Analytics integrations are about to get a major upgrade. This new version of Google Analytics will bring a range of new...
Who doesn’t love a meme? You certainly won’t hear us saying that here at SFBen! One app-enterprenuer-meme-creator who is giving us a ‘run for our money’ is Mounir Nejjai,...
Personalization in the Salesforce marketing space can be a challenging topic to ‘pin down’. For one, there are two Salesforce marketing products; although under the “Marketing Cloud” brand, Marketing...
The Marketing Cloud Administrator certification is for those marketing professionals who have experience setting up and maintaining various modules (Studios/Builders) and features in the Marketing Cloud suite. This guide...
Salesforce took a leap into artificial intelligence (AI) in 2016 when they announced Salesforce Einstein. Salesforce Einstein is not a single product; it’s a technology layer that’s woven into...
In Salesforce Marketing Cloud, there are several first-party data sources which are easily accessible, but can be overlooked. Email marketing collects a mass of email analytics data. Sent emails...
It’s been just over one year since Salesforce announced an end-of-life date for Marketing Cloud’s Social Studio, the solution to create, schedule, and monitor your social media efforts. With...
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