Identify Data Patterns With Salesforce Marketing Cloud
We all know the importance of an effective marketing strategy to gain traction and increase your customer base. But if you’re not investing time and effort in the right...
Create Dynamic Landing Pages in Salesforce Marketing Cloud
Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could include filling out a form, downloading...
Marketers: What You May Have Missed From Dreamforce ’23
Another Dreamforce has wrapped up – and what a week it’s been. Personally, I was splitting my time between news coverage, absorbing knowledge on Data Cloud, and having great...
Top 10 Marketing Keynote Highlights from Dreamforce ’23
The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have been working hard on shipping, wrapped...
Register Now for MarDreamin’ (and The MarDreamies Awards!)
Interested in Marketing Cloud or Account Engagement (Pardot)? Now that all Salesforce marketers are under one “umbrella”, MarDreamin’ is here to reunite professionals across the platform. Hear what the...
Marketing Cloud & Commerce Cloud On Data Cloud – New Generative AI Capabilities
Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the foundation that speeds up the connectivity...
AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality
When starting working with Salesforce Marketing Cloud, you quickly learn that in order to use all the fancy personalization and segmentation techniques that we marketers love so much, you...
Add SMS Opt-Out Option to Marketing Cloud MobileConnect
You are probably very familiar with seeing an unsubscribe link in emails – it allows the end user to control their preferences and opt-out of receiving emails from a...
