Salesforce Signs Agreement to Acquire MapAnything

By Sana Tarique

On the path to attain $16 billion revenue forecast this year, Salesforce is doing whatever it takes to turbocharge the CRM platform and the acquisition of MapAnything will be instrumental. The definitive agreement was signed on April 17, 2019 for an undisclosed amount. With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success. MapAnything empowers field sales and service employees to show up armed with the right context to effectively address customer needs, allowing them to provide value in every interaction.

Jon Stewart, CEO & Co-Founder of MapAnything stated – ” We’re excited to announce today that we agreed to be acquired by Salesforce, the world’s #1 CRM.  Founded as a Systems Integrator called Saber Solutions, we built some of the first ERP systems on the platform. Saber Solutions delivered transformative business impact to our clients and more importantly allowed us to align with a company whose values we shared. Our business evolved in 2012 when we published our first applications on Salesforce AppExchange, one of which was MapAnything. The power of location in mobile devices was starting to change our personal lives, and we set out to change the way enterprises deliver value to field sales and service professionals while at work. The Location market is expanding rapidly, and the addition of MapAnything to Salesforce will help the world’s leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward.” Salesforce spokesperson is yet to make a statement regarding the agreement signed.

About MapAnything

Founded in 2009 by Jon Stewart & Ben Brently while running Saber Business Solutions. The company was renamed to Cloudbilt around 2012 and built multiple applications for AppExchange including MapAnything. The popularity of the MapAnything product was stellar. Therefore in 2015 the company took its first round of venture funding and renamed the company to reflect its mission.

The company has been instrumental in helping the customers to increase the revenue, drive productivity, gain better territory visibility, and deepen customer loyalty via CRM workflow, thus helping clients to streamline operations, automate business process, and increase overall accuracy and adoption.

MapAnything Platform Offerings

Location of Things Platform: Integrated Location of Things Platform to improvises mobile worker productivity, align field and office initiatives, and inject location into business to work smarter, faster, and more connected.

Map-based Visualization: Consumers can see their customers, prospects, and more on a map-centric UI to get more out of your CRM data and surface actionable insights.

Live GPS Tracking: Leverage live GPS position of fleet vehicles and assets to streamline business processes and create on-demand customer experiences.

Route & Schedule Optimization: It has helped the consumers lessen their commute time via route optimization, thus giving more time to visit your priority customers and prospects.

CRM Integration: Seamlessly sync on-the-go to your Salesforce, ServiceMax, and ServiceNow standard and custom objects to update records, source nearby prospects, fill schedule gaps, build custom dashboards and reports, and more.


Salesforce has raised its full-year fiscal guidance and is preparing to continue growing faster than any “enterprise software company at this level,” co-CEO Marc Benioff told CNBC. The stock is up more than 15 percent this year and 30 percent over the past year. With such high growth path, it is mandatory to evolve the platform and its offerings to wow the customers and win their confidence. The acquisitions really are a catalyst in this direction. Salesforce has aggressively taken this route with multiple acquisitions in the recent past and MapAnything is the newest member to the Salesforce Ohana.

The Author

Sana Tarique

Sana is a 6x certified Salesforce Consultant working for TechAspect Solutions. CA.

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