Article
Is the Salesforce Job Market Bouncing Back?
What’s trending
UPCOMING EVENTS
Salesforce Architect Salary Guide 2025: Key Trends and Analysis
By Ben McCarthy
March 26, 2025
While the demand for Salesforce professionals in 2024 dropped by 37% according to the 10k Salesforce Talent Ecosystem Report, Salesforce Architects still find themselves at an advantage due to their expertise and Salesforce customers being willing to engage them either as consultants or even full-time employees. Both Technical Architect and Solution Architect roles are seeing a healthy YoY increase in demand, but the Solution Architect position stands out with a whopping 23% YoY growth, which is the highest amongst roles in North America.
Even with a steady increase in demand, responses from our recent salary survey uncovered that Salesforce Architects respondents find it tricky, to say the least, to navigate the current market:
- 69.6% indicated that their salaries decreased or stayed the same.
- 55.8% shared that there are less opportunities available for their role.
- 84.8% deemed that they find the current market more challenging than it was in previous years.
This being said, let’s take a look at what Salesforce Architect salaries currently look like, then go through a few factors that have a direct impact on the paycheck, and what you could do to maximize it.
Average Salesforce Architect Salaries
The following salary figures represent the average salaries for Salesforce Architects based on our recent survey of over 3,500 respondents across 95 countries and more than 20 industries. If you would like the full read-out for all roles – including junior, intermediate, senior, and director-level positions – please download the full report.
North America
Technical Architect
| Junior (less than 2 years) | Intermediate (3-5 years) | Senior (5+ years) | |
|---|---|---|---|
| US ($) | $142,000 | $160,000 | $164,038 |
| Canada (C$) | – | – | $184,333 |
Solution Architect
| Junior (less than 2 years) | Intermediate (3-5 years) | Senior (5+ years) | |
|---|---|---|---|
| US ($) | – | $125,142 | $160,375 |
| Canada (C$) | – | – | $192,326 |
Europe
Technical Architect
| Junior (less than 2 years) | Intermediate (3-5 years) | Senior (5+ years) | |
|---|---|---|---|
| UK (£) | – | – | £130,611 |
| France (€) | – | – | €88,750 |
| Germany (€) | €30,000 | €84,000 | €115,837 |
| Netherlands (€) | – | €90,000 | €105,187 |
| Spain (€) | – | – | €66,000 |
Solution Architect
| Junior (less than 2 years) | Intermediate (3-5 years) | Senior (5+ years) | |
|---|---|---|---|
| UK (£) | £86,450 | £101,000 | £113,000 |
| France (€) | – | €52,000 | €79,382 |
| Germany (€) | – | €79,250 | €93,400 |
| Netherlands (€) | – | – | €92,000 |
| Spain (€) | – | – | €60,800 |
Asia and Oceania
Technical Architect
| Junior (less than 2 years) | Intermediate (3-5 years) | Senior (5+ years) | |
|---|---|---|---|
| Australia (AU$) | – | $120,000 | $187,500 |
| India (INR₹) | – | ₹600,000 | ₹4,068,750 |
Solution Architect
| Junior (less than 2 years) | Intermediate (3-5 years) | Senior (5+ years) | |
|---|---|---|---|
| Australia (AU$) | – | – | $173,175 |
| India (INR₹) | ₹235,000 | – | ₹3,342,666 |
Key Factors Influencing Salesforce Architect Salaries
Relying on a single salary figure can be misleading without context, as various factors can lead to significant differences in salaries between professionals. In this section, we’ll explore the main factors that can impact your earning potential:
- Experience (Seniority)
- Certifications
- Specialization
- Industry and Company Size
- Location
1. Experience (Seniority)
It goes without saying that experience is the main consideration for companies when offering a certain salary figure – irrespective of role, position, company, and so on. It is also expected that a professional with numerous years of experience has been exposed to multiple tools, systems, and teams, and has developed a broader understanding of what works, what doesn’t, and what the right long-term approach is for an implementation.
2. Certifications
While Salesforce professionals can be on either side of the great certification debate – whether to take them and invest the time and money or not – Salesforce certifications are well known to not only get you through the door but also prove to your employer or customers that Salesforce has signed off on your expertise.
3. Generalists vs. Specialists
Different companies have different needs, and while knowing everything about everything can put you in an ideal position, the reality is that the software ecosystem is vast. Even Salesforce specifically has evolved significantly in the past few years, especially with a wide range of products that no person can fully know at a granular level of detail. Specialists in the most complex areas of an implementation that have a wide impact – such as CPQ, for example – can directly tie their skills to solving significant business problems from the get-go, thereby better positioning themselves in terms of paycheck as well.
4. Industry and Company Size
Based on the size of the company, the same position at an enterprise organization and at an SMB could present significant differences in salary, which could only become further apparent when the company’s industry is factored in as well. While the organization’s industry may not always be relevant in your day-to-day, there are industries where very specific knowledge is needed and remunerated accordingly.
5. Location
It’s no secret that even in a remote work setup, location remains a decisive factor in determining how much you will be earning, even if the gap is smaller than it was a few years ago. Going back to the survey results, check out the difference between North America and Europe, and also, for example, how European countries can also differ more or less from each other, even when looking at the same role and experience.
How to Increase Your Salesforce Architect Salary
If you want to increase your salary, this section is for you. Here are five ways to increase your salary:
1. Gain More Hands-On Experience
Most professionals can learn faster by doing, and if you are already working as an architect in an organization, this can be your cue to take on more challenging projects – ideally cross-system ones – that would expose you to a wider range of tools outside of Salesforce and give you the opportunity to orchestrate and deliver increasingly complex end-to-end implementations.
2. Seize the Right Industry, Location, and Company
Technology hubs such as San Francisco, London, or Sydney are home to some of the largest SaaS and Financial Services companies and have a higher associated cost of living. It is only expected that the paychecks will reflect this, but so will the expenses. Finding the sweet spot is not easy, especially if you are looking for a remote role, as some companies are already returning to the office, but it is not impossible. By targeting a mix of a high-paying industry, a convenient location, and a company with great culture and benefits, you should be in for a treat in your next role.
The majority of our respondents who identified themselves as architects did, however, notice fewer opportunities available for their role. However, the responses also indicated that they are considering changing jobs or industries due to the changes in the job market. Additionally, the highest-paying industries were identified as the Public Sector, Travel and Hospitality, and Media and Entertainment.
3. Become a Specialist
As mentioned above, becoming a specialist can offer certain benefits, perhaps a faster return on investment than being a generalist can provide. Additionally, being a specialist doesn’t necessarily mean knowing just one product or one area of Salesforce well and nothing else, but rather considering a specialization that is applicable across the board for a large number of potential customers – for example, this could be an architect specialized in integrations or large-scale, multi-cloud implementations.
4. Align Your Skills with the Demand
When it comes to technology, the only constant is change. Especially as a Salesforce Architect, the best skill you can maintain is adaptability, paired, of course, with staying up to speed with the newest technological innovations that can make your implementations and project outcomes even more efficient or tailored.
With generative AI and agentic capabilities being the latest boom that has forever transformed not only the Salesforce ecosystem but all industries, have you already started documenting yourself? Do you leverage AI in your day-to-day to boost productivity? Are you familiar with the risks and implications? Are you ready to come up with and implement generative AI solutions at an enterprise level?
5. Get Certified (and Not Only in Salesforce)
Being a Salesforce Certified Technical Architect is currently the highest possible achievement in the ecosystem when it comes to credentials. With this being a massive effort that could span over a few years, it’s no wonder that it can instantly boost your paycheck.
Your current employer or a potential new one is bound to be interested in the Salesforce certifications you hold, especially if they complement hands-on experience. However, even considering Salesforce’s size, it is ultimately only one platform, where companies leverage other tools besides Salesforce, which may also have dedicated certification programs that you could explore.
Salesforce was asked about any updates to the architect certifications during the True to the Core session at Trailblazer DX, and as of now, there don’t appear to be any planned updates in sight to include, for example, Agentforce-related questions.
Summary
Finally, whether you’re a Solution Architect, Technical Architect, or in any other type of role in the Salesforce ecosystem and looking to transition into an architect position, there are numerous factors that will directly impact your salary or paycheck. Ultimately, as you might already be aware, experience will always remain the most prevalent one, but of course, it is also paired with market demand and the economy.
Are there any factors that contributed to your income as an architect? Let us know in the comments below!