Over the years, Salesforce has secured its place as the “Customer Company”, building a platform that others can utilize to better service the growing needs of their customers. This vision has taken the form of many messages over the past few Dreamforce’s, but in 2020, it’s all about Customer 360.
The year Dreamforce is an interesting one, with Salesforce focussing on tools, features, and acquisitions that can better companies in the world of COVID. Which is likely going to change the way we work forever.
With a name that sounds like it was plucked straight out of a Sci-fi movie, Hyperforce is Salesforce’s latest addition to the family, in order to help businesses go digital faster than ever. While Salesforce is the CRM leader by quite a margin, companies still need to rely on other major public cloud providers to power business applications. The current major players in the market are AWS, Google Cloud & Azure.
Hyperforce is a complete re-architecture of Salesforce, designed to deliver an even more powerful and scalable platform to support the growth and success of Salesforce customers. Hyperforce will do this by allowing businesses to build and deploy Apps, taking advantage of the scale, and agility of public cloud providers.
This re-architectured platform comes at an interesting time, where going through a digital transformation is not even a question anymore, and companies have just had the biggest wake-up call possible.
- Performance at B2B and B2C scale. With the elasticity of public cloud, customers can more easily access compute capacity as required to be more flexible and efficient. Hyperforce allows resources to be deployed in the public cloud quickly and easily — reducing implementation time from months to just weeks or even days.
- Built-in Trust. Hyperforce’s security architecture limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, comes standard, ensuring the privacy and the security of data.
- Local Data Storage. Through Hyperforce, customers around the world can choose to store data in a particular location to support compliance with regulations specific to their company, industry and region.
- Backwards Compatibility. Every Salesforce app, customization and integration, regardless of Cloud, will run on Hyperforce.