We at SF Ben are excited to be getting going on the building of four conference tracks for SF Ben Con 2026, coming to you in London this November. As a long-time member of the Salesforce community, I’ve had numerous opportunities to share what I know in front of conferences, on blogs, in videos, and during live streams.
This community is exceptional in its ability to support and foster learning and sharing in a way that is expressed in the metaphor: a rising tide raises all ships. If you have ever done anything to reach out and help a fellow Salesforce professional, you are part of that tide.
Setting the Agenda
In building what we hope will be a unique experience in the Salesforce technology conference calendar, we’ve looked at how conferences happen and are looking for opportunities to differentiate this conference. One clear way that this came up was when we began to ask ourselves how we should put together the session agenda for SF Ben Con.
Traditionally, technical Salesforce conferences use open CFPs. This is true for Salesforce’s own conferences like Dreamforce and TDX. It is also the norm for community conferences.
In the world of technology conferences, another model that can work well is to have a curated conference. Large tech conferences like QCon, GoToCon, and formerly Reason.to have used curation as a way to craft a conference experience that builds on specific themes and narratives.
At SF Ben Con 2026, this is the kind of conference we wish to bring to the Salesforce community. A curated conference, taking the most important themes and topics for Salesforce professionals, to build an unforgettable experience.
But we know we can’t do it alone.
Meet the Team
To help us, we enlisted a group from the community to take this goal and bring it to life. We’re excited to introduce you to this team:
Elizabeth Scott
Event Director at SF Ben
“I’m delighted to be leading SF Ben Con as Event Director and excited to bring this new initiative to Salesforce Ben’s face-to-face events. SF Ben Con, an independent tech conference for the Salesforce ecosystem, is focused on curated content, meaningful connections, and reflecting the full breadth of the community. We can’t wait for people to see it.”
Gabie Caballero
Event Program Manager
“It’s an honor to join the Salesforce Ben team to lead the charge for SF Ben Con 2026. We have a bold vision for this year, and I’m ready to dive in with our community and experts to bring it to life. We’re curating something special that I believe will set a new standard for how we learn and grow together in the ecosystem. See you there!”
Executive Track
Penny Townsend
EMEA Salesforce Practice Lead at VML
Admin Track
Amber Boaz
Principal Business Systems Analyst at Tanium
“I am thrilled to join the SF Ben Con Steering Committee and help shape the Admin Track. It’s a privilege to bring my expertise to the planning team, and I can’t wait to help create an incredible, high-impact experience for the Trailblazer community. Let’s make this the best event yet!”
Developer Track
Nicolas Vuillamy
CTO of Cloudity France
Architect Track
Sai Therala
Senior Engineer/Technical Architect
“I’m honored to join the SF Ben Con Steering Committee and help shape a program that brings meaningful insights, innovation, and collaboration to the Salesforce community.”
Register Your Interest
Curating a conference is a responsibility we take very seriously. And we remain open to feedback, suggestions, and ideas.
In fact, we are certain we can’t possibly know every good speaker, presenter, or expert that has ever shared at every conference or community group. So we certainly welcome you to tag us as you watch speakers in the coming months. It will help us and our committee to find talent we might not have seen otherwise.
We look forward to welcoming you all to London in November for the inaugural SF Ben Con!
Register your interest before March 30 here.
