Google Wins Salesforce Cloud Deal to ‘Bring Gemini to Agentforce’
By Henry Martin
February 24, 2025
Salesforce and Google have announced a major expansion of their strategic partnership with further collaboration on AI products in a bid to “bring Gemini to Agentforce”.
The expanded partnership is intended to provide “crucial flexibility”, allowing customers to develop tailored AI solutions that meet their specific needs instead of being locked into a single model provider, according to Salesforce.
What Does the Partnership Between Salesforce and Google Mean?
The agreement between the two tech giants will mean Salesforce customers can build Agentforce agents using Google’s Gemini AI and deploy Salesforce on Google Cloud.
Salesforce says this is an expansion of an existing partnership between the two companies, which allows customers to use data bi-directionally from Google BigQuery and Salesforce via zero-copy technology.
The partnership will also mean that Agentforce will be able to use Google’s Gemini models, allowing agents to work with images, audio, and video.
Agentforce will also be able to handle more complex tasks using Gemini’s multi-modal capabilities and two-million-token context windows, as well as act using real-time insights grounded in Google Search with Vertex AI.
Salesforce Service Cloud will also become “more tightly integrated” with Google Customer Engagement Suite, Salesforce said.
This is intended to bring enhanced AI-enabled contact center capabilities, including real-time voice translation, intelligent agent-to-agent handoffs, personalized agent recommendations, and AI-driven conversational insights across all channels.
Google Cloud infrastructure will also have Salesforce’s Agentforce, Data Cloud, and Customer 360 Apps running on it, with access to new regions and simplified procurement through the Google Cloud Marketplace.
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use,” said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer.
“Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together, we are creating the best place for businesses to scale with digital labor.”
Thomas Kurian, CEO of Google Cloud, said: “Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimized infrastructure – with minimal friction.
“Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more.”
What About the Future?
Google’s Gemini models will this year be available for prompt building and reasoning directly within Agentforce.
Salesforce says that through a combination of Gemini and Agentforce, businesses will benefit from agents with multi-modal capabilities, expanded contextual understanding and reasoning, and increased speed and efficiency.
The companies are also looking towards future possibilities for their combined AIs.
Salesforce says that AI agents in Service Cloud are “expected later this year” to be empowered with real-time Voice Translation and Sentiment Analysis, meaning Google Cloud AI in Service Cloud will enable real-time voice translation.
Also mentioned are “Agent-to-Agent Intelligent Handoffs”, meaning that, across all channels, virtual agents built on Google Conversational Agents will be able to “seamlessly” connect with Agentforce in Service Cloud for more efficient management of multi-step customer interactions.
Salesforce said that they and Google Cloud are also looking into deeper integrations between Slack and Google Workspace.
The companies are also currently exploring use cases, such as the ability to use enterprise search in Slack to access and act on files in Google Drive and more easily share information between Gmail and Slack.
Final Thoughts
Salesforce and Google are both titans of the tech industry, and further collaboration between the two of them will likely have significant consequences for the sector generally – perhaps especially the Salesforce ecosystem.
