Artificial Intelligence / Career

Build Your Personal Brand With ChatGPT

By Christine Marshall

You can always expect recruiters and potential employers to take a look at sites, such as LinkedIn, to get a better idea of who you are and your experience – so creating a solid personal brand is a must.

ChatGPT and similar AI tools can provide tips on crafting effective LinkedIn profiles and offer guidance on networking strategies or content creation. Let’s look at the ways you can use ChatGPT to establish a compelling online presence and personal brand…

Use ChatGPT to Optimize Your LinkedIn Profile

There are many different ways you can use ChatGPT to optimize your LinkedIn profile and boost your personal branding efforts.

  • Profile review: First up, AI can provide tips to improve your profile, including what information is needed and in what format. Many people are incapable of presenting information in an easy-to-understand and quantifiable manner – just by achieving this, you’ll be sure to stand out. You can ask ChatGPT to review your profile and provide actionable tips.
  • Headline: ChatGPT can help you create a compelling headline that includes keywords relevant to your industry or role. It can also give you a breakdown of why certain information should be given in a certain order.
  • Summary: ChatGPT can assist in creating an attention-grabbing, catchy summary of your experience that will encourage people to keep scrolling through your profile.
  • Experience: ChatGPT can assist you in making your job descriptions more compelling and achievement-orientated, pointing out the areas to highlight and where more or less information is needed.
  • Skills: Ask ChatGPT which skills are most relevant to include or how many skills it is optimal to add.
  • Networking: One of my favorite ways to utilize AI is getting tips on how to find and connect with other Salesforce professionals, for example, recommended groups on LinkedIn.
  • Content creation: Suggestions and guidance on creating engaging and informative content.
READ MORE: 5 Simple Steps to Create a Personal Brand

Use Cases

“Can you suggest ways I can improve my LinkedIn headline?”

I asked ChatGPT if it could improve my LinkedIn headline and pasted in the current headline as follows: “Salesforce MVP / 11 x Salesforce Certified / Salesforce Administrator / Bristol Salesforce Admin User Group Leader / Supermums Mentor”.

Here’s what ChatGPT had to say:

Your LinkedIn headline is an essential part of your profile because it’s one of the first things people see when they come across your profile. It’s an opportunity to make a strong impression and showcase your key qualifications. While your current headline is informative, you can make it even more compelling and engaging. Here’s a revised headline that adds more impact and context:

Salesforce MVP | 11x Certified Administrator | Bristol Salesforce Group Leader | Supermums Mentor | Salesforce Enthusiast

Here’s a breakdown of the changes and why they can be effective:

  1. Position the Most Important Information First: Start with “Salesforce MVP,” which is a prestigious recognition and will immediately grab attention.
  2. Highlight Your Certifications: Mention the “11x Certified Administrator” to emphasize your expertise and commitment to Salesforce.
  3. Emphasize Leadership Roles: Keep “Bristol Salesforce Group Leader” to showcase your leadership within the Salesforce community.
  4. Mention Your Mentorship Role: Include “Supermums Mentor” to demonstrate your commitment to mentoring and supporting others in their Salesforce journeys.
  5. Conclude with a General Descriptor: End with “Salesforce Enthusiast” to convey your passion for the platform.

This revised headline provides a quick snapshot of your key qualifications, accomplishments, and roles, making it more engaging and informative for anyone who views your profile. It’s essential to keep it concise while highlighting the most relevant and impressive aspects of your professional identity.

I’m not convinced by these changes, and this is why AI is only a starting point – you still need human input! So I asked ChatGPT, “Is it really a good idea to remove the keyword “Salesforce Administrator” from my LinkedIn headline?

ChatGPT replied:

Including the keyword “Salesforce Administrator” in your LinkedIn headline can be a good idea, especially if you’re actively looking for job opportunities in that role. This keyword makes it clear to recruiters and potential employers what your primary expertise is and can help you appear in relevant search results.

However, the key is to strike a balance between including keywords and showcasing your unique qualifications and accomplishments. If you have other significant roles or achievements that you want to highlight, you can keep “Salesforce Administrator” in your headline while adding those additional elements. Here’s a balanced approach:

Salesforce MVP | 11x Salesforce Certified | Salesforce Administrator | Bristol Salesforce Group Leader | Supermums Mentor | Salesforce Enthusiast

This way, you maintain the keyword “Salesforce Administrator” while still emphasizing your MVP status, certifications, leadership role, mentorship, and enthusiasm for Salesforce. It’s important to consider your career goals and what you want to convey to those viewing your profile. If you primarily want to be seen as a Salesforce Administrator, then keeping it in your headline is a good choice.

In the end, the only difference to my headline is the addition of “Salesforce Enthusiast”, which I don’t like and won’t be adding as it adds nothing, in my opinion.

“How can I make the following job description more compelling and achievement-oriented?”

Next up, I used ChatGPT’s assistance to rewrite an old job description. I asked it to help me make it more compelling and achievement-orientated and pasted in the existing description:

ChatGPT comes back with something that looks significantly better, if a bit wordy, but still has limitations:

To make your job description as a Salesforce Administrator more compelling and achievement-oriented, you should focus on showcasing specific accomplishments, demonstrating the impact of your work, and using action-oriented language. Here’s a revised and more compelling version of your job description:

As a Salesforce Administrator at a global engineering company, I play a pivotal role in optimizing our Salesforce platform, ensuring its alignment with our business needs, and driving user adoption. My proactive approach to continuous improvement has resulted in significant enhancements across the organization.

Key Achievements and Responsibilities:

  • Strategic Requirements Management: Spearheaded requirements gathering, solution design, and project management for all Salesforce initiatives. Successfully translated complex business needs into streamlined technical solutions.
  • Governance and Leadership: Established and chaired the Governance/Steering Committee, facilitating decision-making processes that drove platform improvements and compliance.
  • Data Privacy Compliance: Led GDPR compliance efforts within Salesforce, implementing and maintaining data privacy policies and procedures, resulting in enhanced data protection.
  • User Community Leadership: Managed the Super User group, fostering a culture of collaboration and knowledge-sharing among Salesforce users.
  • Customization Expertise: Created custom Objects, Apps, Fields, Page layouts, Record types, Validation rules, Workflows, Process Builder flows, and Approval Processes to streamline operations.
  • Data Management: Leveraged Data Loader and Data Wizard to maintain data integrity, resulting in cleaner and more reliable data.
  • Reporting and Insights: Designed and delivered advanced Reports and Dashboards in both Classic and Lightning, enabling data-driven decision-making across departments.
  • Access Control and Security: Expertly handled User Management, including Profiles, Permission Sets, Roles, and Sharing Settings, ensuring data security and appropriate access.
  • Integration Evaluation: Evaluated potential third-party tools for seamless integration with Salesforce, optimizing our technology stack.
  • User Training and Support: Developed and delivered comprehensive training programs for new users and provided ongoing training on enhancements, boosting user proficiency and satisfaction.
  • Help Desk Management: Successfully ran the Salesforce user help desk (Cases), ensuring prompt issue resolution and maintaining high user satisfaction.
  • Documentation Excellence: Authored technical training documentation, ensuring clarity and usability for end-users.

My dedication to enhancing efficiency, compliance, and user satisfaction has earned me recognition as a Salesforce MVP and led to measurable improvements in our Salesforce ecosystem. I remain committed to driving innovation and excellence within our organization through the power of Salesforce.

This revised job description highlights your achievements, leadership, and the tangible impact of your work as a Salesforce Administrator, making it more compelling and achievement-oriented.

It all sounds pretty good, but it’s limited by the information I gave. ChatGPT has used ‘action-oriented language’, but I didn’t provide any quantifiable achievements or statistics, so it still seems quite fluffy.

ChatGPT has also added an entire paragraph at the end of the job description about becoming a Salesforce MVP, which is completely unrelated and not particularly appropriate!

“What do the top 1% of LinkedIn profiles have in common?”

Don’t forget to think beyond Salesforce and use AI to learn global best practices. I asked ChatGPT, “What do the top 1% of LinkedIn profiles have in common?”

It came back with 20 common traits and practices among highly influential LinkedIn profiles. Some of them were fairly obvious, but others were insightful, for example:

  • Rich Media: They use the “Featured” section to showcase their work, presentations, articles, and videos, giving visitors a more comprehensive view of their expertise.
  • Strategic Connections: They strategically connect with influential individuals and decision-makers in their industry or target companies.
READ MORE: 10 Ways to Future-Proof Your Salesforce Career

Useful Prompts

Keyword Optimization

  • “Can you suggest relevant keywords and phrases to optimize my profile for a [specific job title] position?”
  • “Can you suggest some keywords to include in my summary to improve searchability?”

Headline and Summary

  • “How can I create a captivating headline that reflects my current role and career aspirations?”
  • “What key points should I include in my summary to make it engaging and informative?”

Experience Section

  • “What are some effective action verbs I can use to start each bullet point?”

Skills and Achievements

  • “I want to highlight my skills and achievements as a [specific job title]. Can you provide suggestions?”
  • “Which skills should I prioritize on my profile, and how can I showcase them effectively?”
  • “How can I encourage more endorsements for my skills?”


  • “What’s the best way to request recommendations from my connections?”
  • “I have a job posting for [specific job title]. How can I tailor my profile to match the requirements of this job?”


  • “What’s the best strategy for engaging with others’ posts and articles in my industry?”
  • “Can you provide tips for writing and sharing posts to showcase my expertise?”


  • “Are there specific LinkedIn groups I should consider joining based on my industry?”
  • “How can I personalize connection requests to increase the likelihood of them being accepted?”

Editing and Proofreading

  • “Could you help me proofread and edit my profile to ensure it’s error-free and sounds professional?”

Overall Profile Evaluation

  • “Can you review my entire profile and provide specific suggestions for improvement?”
  • “What are the most critical elements of my profile that I should focus on enhancing?”

Remember to provide specific details about your goals and relevant context. For example, it is useful to explain that you are optimizing your profile for a specific role.

The more specific your prompts, the more tailored and helpful the responses from ChatGPT will be. Always review and customize the suggestions you receive to ensure they align with your unique background!


While ChatGPT can be a valuable tool in supercharging your personal brand, remember that it should complement your own efforts. After generating suggestions with ChatGPT, review and customize them to match your own unique experiences and style. Seek feedback from peers or professionals to ensure your profiles are polished and tailored to your career goals.

By using specific prompts and leveraging its capabilities, ChatGPT can provide you with effective strategies to build your personal brand and optimize your profiles. ChatGPT can only customize your profiles according to the information you provide, so be sure to include your specific skills and quantifiable achievements!

READ MORE: 9 Ways Artificial Intelligence Can Accelerate Your Salesforce Job Search

The Author

Christine Marshall

Christine is the Courses Director at Salesforce Ben. She is an 11x certified Salesforce MVP and leads the Bristol Admin User Group.

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