2022 Salesforce Predictions from Salesforce Influencers

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Almost two years on from the start of the Covid-19 pandemic, much has changed in the Salesforce landscape. The era of digital transformation was propelled forwards and Salesforce pioneered ways to navigate the “new normal”. With the future still uncertain, and no clear understanding of when or if we’ll return to our previous version of “normal”, what can we expect from Salesforce in 2022? 

We enlisted the help of some of the most dialed-in and insightful Salesforce community members to let us know their Salesforce predictions for 2022, including products, features, acquisitions, working environment, and the Trailblazer community.

Amnon Kruvi

Director and Technical Architect – Kruvi Solutions

“For a long time, Salesforce has been investing in the reimagining of the workplace. From Slack to Quip to Work.com, I feel they are investing most of their efforts in tools that enable communication and collaboration. 

I expect Salesforce to continue this trend by supporting the pandemic-affected economy, releasing new clouds or acquiring tools that deal with remote working and remote sales for traditionally offline services. Most importantly, I foresee cloud-logo face masks in the official store!”

LinkedIn | Twitter

Amanda Beard-Neilson

Portfolio Manager – Capgemini

“During the early stages of the pandemic we talked affectionately of the term, a ‘new normal’. I think our ‘new normal’ is actually transpiring to be ‘flexible’ and almost, ‘spontaneous’ as we grapple with restrictions and appreciate our freedoms. 

In terms of the Trailblazer Community, the London Admins group jumped at the chance to meet again in person during the months of August to December while taking sensible precautions. Statistics are showing that as we head into 2022 we may need to switch back to a virtual format over the winter months if restrictions come back into place. Looking forward, as a group we remain committed to our members to meet on a monthly basis to share content, networking experiences and friendship while staying flexible but being spontaneous to deliver in the best format we can.”

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Paul Battisson

COO – Cloud Galacticos

“What will 2022 bring to those working with Salesforce? Firstly, I think we can all expect much more around integrations – as remote work becomes the de facto, more organisations are going to want access to their systems and data in one place, for both ease and improved usage. 

I think for the developers we will see a lot more happening that will allow us to work cross cloud – Dataweave in Apex being a good example and Elastic Compute/Functions being another. I expect a lot more Slack in Salesforce and vice-versa too.”

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Christian Szandor Knapp

Head of Salesforce Development – appero Gmbh

“2022 will continue to show investments into #LowCode and #NoCode. In addition to improvements to existing solutions like flow, we might also see new innovative products to better compete with Amazon and Microsoft. Hopefully, OmniScript versus Flow will turn into Ominscript and Flow for everyone. 

To me, the central question of 2022 is: How will I be comparing (or reviewing or testing) my self-built LowCode and NoCode solutions at scale?”

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Louise Lockie

Salesforce Consultant and Trainer – Tangara Consulting

“Though Einstein has been around for a while now, I expect to see significant advancements in the AI capabilities of the platform in 2022. I am especially interested in enhancements of the features available in Marketing Cloud, they really have the possibility to make our communications highly targeted and personalised in new ways. Send Time Optimisation and Scoring Splits are only going to become more accurate and valuable.

Away from the technical side, I am predicting much happiness as the community opens up and we are reunited at events on both sides of the Atlantic.”

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Eric Dreshfield

Product Evangelist – Mogli

“I see 2022 as another banner year for Salesforce to make acquisitions… BIG acquisitions. I predict several acquisitions in the billions of dollars range. I see the following companies as good targets to be acquired by Salesforce this year*: 

  • Asana
  • Atlassian
  • ServiceNow
  • Eightfold
  • DocuSign
  • Zendesk 
  • Zapier
  • Disney

I also see 2022 as the year where Salesforce will combine Chatter, Quip and Slack into a single product and rebrand that as the ‘Collaboration Cloud’ or perhaps the ‘Conversation Cloud’.”

*Neither Eric Dreshfield, nor SalesforceBen.com own any stock in the companies mentioned or have any prior knowledge of potential acquisitions. This list is purely speculative fun! 

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Francis Pindar

Technical Architect – NetStronghold

2022 and the Year of Artificial Intelligence:

It’s been a long time coming but AI has really proved itself during Covid. The companies that I’ve seen use AI during the pandemic have proven that it can work well. Those companies have been able to adjust and change quickly to the ever-changing sales landscape by understanding quickly the industries and countries that have been impacted or benefited from Covid so they can rapidly adapt and be successful.

Composable Multi-Cloud Architectures:

In 2022, Composable Architectures will be even more important as businesses strive to create digital experiences that are more customer-centric. By breaking up an application into microservices, you can create a more modular and scalable system that can be easily adapted to changes in requirements. 

One of the reasons I became so excited with Salesforce Functions was the ability to accelerate this so, rather than looking at Salesforce as a monolithic centralised repository, have a new lens on seeing Salesforce as key to seeing the customer’s experiences from other systems, focusing on integrating small de-coupled, inter-dependent services communicating via events and APIs that are focused on the particular customer’s experience.”

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Tom Hoffman

Consulting Practice Lead – Crowe

“2022 will be the year we get some long wanted and needed features on the platform – primarily a major shakeup with how we permission users and I’m hoping to finally see custom address fields as well. The former is much needed to meet the needs of Salesforce users (ex: breaking up the all powerful modify all data & customize application) while the latter will have its 15th birthday on the Idea Exchange in 2022!  

Consolidation will continue in 2022 amongst ISVs & partners; most traditional consulting firms without Salesforce capabilities see the high rates and demand for Salesforce and want to play in the space vs losing that business/subbing it out.  

Lastly (hopefully), I see 2022 as being the year the talent shortage in the Salesforce space causes so much pain that it is more meaningfully addressed throughout the entire ecosystem. Salesforce will recognize they cannot keep poaching top talent from partners and customers; partners will learn their talent issues will need to be solved by innovating around newer people looking for their break in Salesforce, and the market will continue to deliver increasingly improved models to up-skill talent into Salesforce careers.”

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Keir Bowden

CTO – BrightGen

“My prediction is that remote/hybrid working will continue to have a big impact on the Salesforce ecosystem in a couple of areas:

Hiring – the quest for talent will get even hotter as remote working opens up opportunities beyond a reasonable commute from home. Outside of the big GSIs, I think that companies that don’t offer some form of remote working will find it hard to attract and retain top talent this year.

Acquisitionsbuying Slack was the first step for Salesforce to compete with the likes of Teams, but the remote working tech wars are far from over. I expect more activity in this space, especially around videoconferencing.”

LinkedIn | Twitter

Adam Olshansky

Salesforce Engineer – Google

“I think it’s pretty apparent this is going to be a transformative year for declarative automation, with Workflow and Process Builder being phased out in favor of Flow. As a result, I think Flownatics are going to be a hot commodity as usage skyrockets. It also wouldn’t surprise me to see a few more Apex-like features added to Flow, continuing the trend from 2021. 

I’m also gonna predict another big acquisition in 2022, following up on the last couple of years where Salesforce has added MuleSoft, Tableau, and Slack to the ecosystem. Excited to see what 2022 brings!”

Twitter | LinkedIn

Gaspar Rodriguez

Founder/MD – Blue Road

“In terms of features, I expect to see even more ways that Salesforce professionals can use their declarative skills to configure automation and customize Salesforce where previously coding was required. As we have seen with the power of Flows, Salesforce is investing heavily on giving more flexibility to the platform through drag and drop customization in order to reduce the complexity and time to create new features. I predict more powerful features for customizing the UI, specifically. 

For workforce development, I expect to see even more Trailblazers from diverse backgrounds entering into the ecosystem. Salesforce is committed to diversity and they need to attract talent in order to meet their ambitious growth targets. There is more than enough talent out there if you know where to look; but it requires human resources to think outside the box to attract the best employees.

I also expect to see a change in the terminology used for roles ascribed to Salesforce professionals. We have recently seen the introduction of Business Analyst and User Experience Designer, along with changes from Designer to Architect. The Salesforce Administrator role and title is quickly becoming obsolete as customers expect more and more from their Admins. The focus should be on ways to solve problems rather than rigid roles.”

LinkedIn

Daniel Stange

CTO – DIA die.interaktiven

“It’s certainly going to be another big year for declarative automation. We already see major improvements in Flow (explorer, execution order) in the Spring ’22 preview orgs, and I’m pretty sure that there‘s more to come. But even with these changes, Flow will reach the point where it’s almost at parity with the majority of mainstream Apex triggers, and if we didn’t do already, 2022 will be the year we should certainly start and re-think what a Salesforce developer is, and which skills she/he needs. Apex will have its place in “pro code” / heavy lifting / complex algorithms, though. 

If I had one wish for the next releases in ’22, it would be a concept for proper unit testing to level the playing field for Apex and Flow – and that also includes test coverage requirements and no low code editing in production. 

Finally, after two years without community conferences in Europe and no international participation in Dreamforce, I really hope for the return of travel and conferences.”

LinkedIn | Twitter

Manish Thaduri

Salesforce Solution Architect – CPR Vision Management

“I feel 2022 is going to be like 2021 – more variants, more WFH. We know how to ride the wave. We just need to do it! 

Most companies will still provide WFH as the default option as more variants surface and the situation is still unstable. With that, the virtual Salesforce community is going to thrive. All Salesforce community events will be virtual, giving a lot more opportunities for people across the globe to attend any event, learn and enhance their skills.  

From a Salesforce technology perspective, one topic is hot – Flows. Every single Salesforce admin and developer will become an expert on Flows by the end of 2022 because there’s no other option.”

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Gaurav Kheterpal

Chief Learning Officer – MTX Group

“2022 will be another strong year for the Salesforce ecosystem – the company, customers, partners and job-seekers alike. I predict this will be the definitive year for Salesforce Industries (formerly Vlocity) to take centre stage with mass adoption across multiple verticals (hint, hint – good skills to learn!). I’m also looking forward to how Salesforce’s Slack-first strategy progresses for multiple products, which will be a significant paradigm shift.

With COVID surging again, eCommerce will continue to thrive and Salesforce will continue to hold a formidable position in both B2B and B2C segments.

Lastly, from a job market perspective, I expect a strong outlook with continued demand for developers and architects globally, specifically in the APAC and ANZ regions.”

LinkedIn | Twitter

Summary

I loved reading these predictions from Salesforce community rockstars and feel excited to see what 2022 will bring! My overwhelming feeling is that the pandemic has demonstrated that Salesforce, and everyone that works in the ecosystem, has an incredible ability to adapt, grow, and blaze trails. Whatever 2022 may throw our way, as a community, we’re equipped to support each other and handle anything. 

What are your thoughts and Salesforce predictions for 2022? Let us know in the comments.

One thought on “2022 Salesforce Predictions from Salesforce Influencers

  1. I also believe – Salesforce is investing most of their efforts in communication and collaboration tools during this pandemic period. There would be a lot of involvement of Slack in Salesforce and vice-versa too.
    Definitely there would be several acquisitions in 2022 and it has already begun with the acquisition of “Atonit” to add a Marketplace Platform to the Ecommerce Portfolio of Salesforce.
    More Corona variants are surfacing and the current situation is still unstable. So most companies will continue to provide WFH this year as well. Therefore trailblazers will again have more opportunities to learn and grow together by attending virtual community events irrespective of any geographical locations.

    Stay safe and take care.

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