With Dreamforce 2024 just around the corner and the agenda released, now is the time to start planning which sessions you’re going to attend. Dreamforce can be an exciting and transformative experience, but with so many unmissable sessions this year, how can you ensure you make the most of it?
Luckily for you, I’ve compiled a list of Salesforce Marketing Champions’ sessions at Dreamforce so that you can register nice and early and secure your spot at these must-see sessions for marketers.
Day 1: Tuesday, September 17
Why Admins Need to Get Familiar With Data Cloud
Speaker: Chris Zullo
“Data Cloud impacts us as admins. We need to understand how our actions in the CRM affect Data Cloud and how Data Cloud provides a 360-degree view of the customer to the entire organization.”
There’s been a notable shift in the role of a Salesforce Admin as businesses increasingly rely on integrated data to drive customer experiences. As the data landscape evolves, this breakout session will highlight why understanding Data Cloud is critical for admins.
Build Your Personal Brand: Tips for Black Tech Professionals
Speakers: Aaron Mcgriff, Tasha Rucker, and Chris Mattison
“A strong personal brand sets you apart. Join the Salesforce Black in Tech Community Group for tips to enhancing your personal brand and showcasing your skills, achievements, and unique perspective.”
In an industry often characterized by systemic biases and underrepresentation, building a personal brand can be a valuable tool for standing out, climbing the corporate ladder, and challenging stereotypes. Learn how to amplify your voice and stand out from the crowd in a competitive market.
Day 2: Wednesday, September 18
Develop an AI Mindset: Step-by-Step Guide
Speaker: Shreeya Rashinkar
“Discover the why, what, and how of AI for architects, consultants, and developers. A trusted advisor needs to be able to explore, gauge, and suggest transformational capabilities of AI to customers.”
Calling all architects, consultants, and developers! This campfire session will equip you with the knowledge and skills needed to harness the transformative potential of AI. As trusted advisors, it’s important that you understand the technical aspects of AI and its strategic application for customers.
Protecting Data in Salesforce While Unleashing AI
Speakers: Brandon Walton and Stephen Stouffer
“Join us to learn how to protect your Salesforce data with tokenization when sharing with AI models. Uncover new ways and real-world examples to safeguard sensitive information.”
This roundtable session will explore what tokenization is, how it works, and why it’s crucial for data security in Salesforce. It’ll delve into how Salesforce leverages tokenization as a trust layer to secure data during AI integration. Participants will also be able to engage in a fun, interactive demo where they can see tokenization in action.
*Also available on Thursday
Build Your Personal Brand: Tips for Diverse Groups
Speakers: Aaron McGriff, Chris Mattison, and Tasha Rucker
“Learn to enhance your personal brand and propel your career forward with strategies to showcase your skills, use different platforms, and network effectively.”
This campfire session will provide actionable strategies for building an authentic personal brand. It’ll focus on how to showcase your skills and achievements through platforms like LinkedIn, as well as how to network with members of the Salesforce ecosystem and foster meaningful relationships.
Panel: Women in Tech
Speakers: Jyothsna (JB) Bitra, Guilda Hilaire, Diane Kesler, Tasha Rucker, and Myra Wilson
“Join us for a cross-community Women in Tech panel session to discuss how inclusion positively impacts innovation.”
This panel discussion, led by an influential group of women in tech, will consider the vital role that inclusion plays in innovation. The panelists will share their experiences and insights, highlighting how diverse perspectives help to foster creativity, solve complex challenges, and improve outcomes in the tech industry.
Day 3: Thursday, September 19
Designing for the Inbox: Creative Strategies for Scale
Speakers: Sam Beddoes and Justin Yeaman
“Learn design techniques to help build scalable, innovative email campaigns that help you create experiences that keep your subscribers engaged with your brand.”
This session will introduce you to the 80/20 CRM approach, inspired by the Pareto principle. You’ll learn how an Email Design System can help you scale 80% of campaigns and how to handcraft 20% into creative, engaging campaigns.
The Role of AI in Revenue Operations
Speaker: Stephen Stouffer
“A live demo on leveraging AI for RevOps. We’ll unpack use cases for marketing, sales, and customer success. Walk away with an adoption guide to kickstart your journey to AI operational excellence.”
If you’re interested in how AI can enhance the speed and efficiency of RevOps teams, then this is the session for you. This interactive session will cover the considerations you need to make when it comes to adopting AI at scale, safely, and securely. There will also be practical applications for sales, marketing, and customer success teams.
Integrate Your Website with Data Cloud and Einstein Copilot
Speakers: Pato Sapir and Eliot Harper
“Join us for a hands-on workshop where you’ll learn how to capture website events in Data Cloud, create insights that can be used in Einstein Copilot, and enrich prompts with customer data.”
This workshop will cover how to connect a website with web SDK and stream insights to Data Cloud. It’ll also touch on how to harmonize ingested data into actionable insights and create prompt actions to be used within Einstein Copilot. You’ll need to reserve your seat for this session, so don’t hang about!
Maximizing Your Data Cloud Credits
Speakers: Yeva Roberts and Chris Zullo
“Learn how Data Cloud-powered features impact your Data Services Credit consumption in Data Cloud. Understand how to forecast, manage, and optimize your Data Cloud-powered processes.”
As organizations increasingly rely on features powered by Data Cloud to gain a 360-degree view of customers and enhance their data-driven processes, a good understanding of how credit consumption works is essential. This session will teach you how to manage and optimize credit consumption and maximize the value of your Data Cloud investment.
*Available on Salesforce+
How to Adopt and Implement AI in Account Engagement
Speakers: Shonica Mitchell, Dwain Watts, and Danielle Grau
“Join product leaders to learn about AI in B2B marketing, the role of structured and unstructured data, and how to boost efficiency and customer engagement.”
In this session, which is aimed at beginners, you’ll learn how to apply strategies for using actionable data to enhance customer engagement across channels and departments. This session will also draw attention to the importance of data and metadata when using and applying AI.
Summary
With Dreamforce only a week away, it’s a good time to start picking which sessions you’d like to attend. With a packed agenda this year, there is certainly no shortage of sessions to choose from. Which session are you most excited about? Let us know in the comments!
Dreamforce isn’t all work and no play though – while you’re there, why not start planning which parties and events you’d like to attend?