The Next Generation of Salesforce Ben

By Lauren Westwood

Exciting news here at Salesforce Ben… we’ve had a glow up! But it’s not just been about swapping blue for purple (although we do love the purple!); it’s also been about reevaluating our place and purpose in the Salesforce ecosystem. We’ve taken stock of what’s important to us and found what we feel is the best way to connect with our community. 

As we’ve moved through the stages of brainstorming, planning, building, and testing, the R-word (rebrand!) has become a serious contender for ‘most-used word of 2023’. And now we can finally show you what we’ve been up to…

Reflect and Connect 

With reflection comes an inevitable trip down memory lane – all the way back to 2014 when our very own Ben McCarthy had a dream about starting a little blog about an ‘up-and-coming’ platform called Salesforce. 

Then the little blog got big

Almost a decade later, Ben and the team are busy publishing certification guides, hosting live events, and releasing interactive courses to help empower and inspire Trailblazers from all over the world.

I’m absolutely thrilled to announce our rebrand, which marks a major milestone in the evolution of the Salesforce Ben brand. I would like to give a massive shout out to our team at SFB who have worked so hard over the past year, as well as the Salesforce community, who constantly motivate us to do more for the ecosystem. Ben McCarthy, Founder of Salesforce Ben

So, what’s new? Did we mention the purple… 


Nothing has changed in terms of the content we share – you can expect to see the same great mix of topics and authors landing on our homepage and in your inbox. The difference is, finding your way around will be a whole lot easier. Take a look for yourself!


Our brilliant sister blog, which was brought to life by Operations Director, Lucy Mazalon, has a brand new home on the main Salesforce Ben site. Explore our Marketer section to see the latest marketing content, and connect with The DRIP’s thriving community on LinkedIn.


If you ever find yourself wondering what’s happening next in the ecosystem, our new Events page provides a great way to stay on top of your calendar and connect with fellow Trailblazers.  

From interactive webinars to community catch-ups, our dynamic calendar brings together the best events taking place each month. Whether you’re searching or scrolling, we’re sure you’ll find something interesting to attend!


Fancy yourself an influencer? 

We’re on the lookout for Trailblazers to join our homegrown Influencer Program. From sharing your insights on a live webinar to authoring an eBook, there are countless opportunities to work with partners from across the ecosystem. Click here to find out more.


As always, you’ll find a great range of interactive courses on our dedicated platform, with plenty more on the way for 2024. Ready for your next challenge? Start your learning journey today.

Stay in Touch

We’re excited to share our shiny new website with you all. Go explore and let us know what you think! 

You can also find us on YouTube – be sure to check it out.

The Author

Lauren Westwood

Lauren is the Content Director at Salesforce Ben.


    November 02, 2023 9:27 am
    Congratulations on the new updates! Looks really nice! Feature request: default to dark mode :)

Leave a Reply

24th - 27th November


50% off

all courses