It’s the most wonderful time of SF Ben’s year! Every December, we take stock of our community’s achievements and celebrate their enthusiasm and expertise.
Let’s raise a virtual toast to this year’s winners! These true Trailblazers are being crowned for the fantastic content they delivered throughout 2025.
What Are the Bennys?
The Benny Awards are our annual celebration, recognizing the year’s top content and contributors. This event distinguishes the best content creators across a range of categories.
For each category, we will announce a winner and a runner-up. The criteria for winning are based on a variety of factors, including creativity, expertise, and audience ‘lovability’.
And now, without further delay, we are excited to present the 2025 Benny winners…
Top Admin Content
This year’s admin content winner is Robert Gelo, helping you learn How to Gather Salesforce Requirements Like a Boss (including a handy infographic).
Not too far behind is one of our expert authors, Tom Bassett, with A Salesforce Admin’s Guide to Auditing Connected Apps.
Top Developer Content
David Picksley is our winner for developer content, with The Ideal Framework for Architecting Salesforce Lightning Web Components, where he introduced us to his aptly named PICKLES framework.
In at number two is Jumber Mdivnishvili with his helpful guide: Master Queueable Apex: When, Why, and How to Use It.
Top Architect Content
Our architect content winner is Sebastian Wagner, as he shares his 10 Tips for Salesforce Architects (and Everyone Else) to Supercharge Their Career, with advice that will help you long into the future.
And in second place is another expert author, Caitlin Graaf, with 10 Steps to Developing Salesforce Solution Designs.
Top Marketing Content
Kenny Van Beeck takes the top spot for marketing content, sharing his thoughts about the newest Salesforce Marketing product: 6 Reasons Why Marketing Cloud Next May Really Be the Next Big Thing in Salesforce.
Shout out to our runner-up, Adam Erstelle, with his post Salesforce UTM Tracking: How to Capture Every Touchpoint.
Top Career Content
Hamza Abib’s controversial take on certs is in the top spot for career content this year, delving into a disparity he noticed in the ecosystem with his post Salesforce Certifications Don’t Prove Mastery But Dismissing Them Proves Something Else.
Another expert author enters the list! Stacy O’Leary’s Salesforce Consultant Salary Guide 2025: Key Trends and Analysis is in second place.
Top Flow Content
We love Flow at SF Ben, even having a full month dedicated to it this year. The winner for Flow content is Viktoriya Mishchuk with 10 Salesforce Flow Formula Limitations and How to Solve Them.
Our resident Flow expert (who recently joined the SF Ben team officially) Tim Combridge takes second place with his release roundup, 10 New Salesforce Flow Features in Spring ‘25.
Top AI Content
There’s no escaping AI in the tech space, and the sessions at Dreamforce 2025 were no exception. Timo Kovala covered details of this in his winning post: Complete Roundup of the Agentforce Keynote at Dreamforce ’25.
Mike Bogan is the AI content runner-up, explaining the emergence of New Salesforce Jobs in the Metadata-Powered AI Era.
Most Frequent Contributors
When it comes to volume, it makes sense that some of our expert authors take the podium this year. Hats off to Stacy O’Leary and Timo Kovala, who both wrote 15 posts apiece!
If you’re keen to write content for SF Ben, why not get in touch in the new year?
Top YouTube Video
This year, we introduced our deep dive series, where we sit down with experts in the ecosystem to learn all about the technical aspects of Salesforce. Paul Battisson’s exploration of Salesforce integrations is the winner of our 2025 YouTube videos.
Our audience also enjoyed Steve Simpson’s deep dive into Data Cloud (now Data 360).
Social’s Favorite
Our very own Ben McCarthy may not write as much as he used to, but when he does, he does it well! The updated Salesforce product infographic took LinkedIn by storm.
Most Popular Meme
We couldn’t forget about memes – and this one turned out to be very relatable for all professionals in the ecosystem.
Final Thoughts
What a year! We’d like to take the opportunity to personally thank everyone for being part of our vibrant community of creators. We’re looking forward to great things in 2025. See you then!
