Events / Marketers

Salesforce Connections Registration Is Live – The Event for Salesforce Marketers

By Lucy Mazalon

Salesforce Connections 2021 is back, coming to San Francisco (virtually) on June 2, 2021! Connections is Salesforce’s digital marketing and commerce event of the year – the go-to conference for Salesforce marketers.

Whether Connections would go ahead this year was a question hanging in the balance, with everything still in a state of flux, and after we missed out on the 2020 edition. Good news – the wait is almost over….

What’s on the Agenda?

Salesforce Connections 2021 will focus on cutting-edge Digital 360 innovations. Digital 360 is not a product itself but instead is an umbrella that Salesforce use to neatly package up three products: Marketing Cloud, Commerce Cloud, and Experience Cloud (ie. Community Cloud, rebranded). While Digital 360 isn’t anything new, it’s a no brainer following the huge surgery in e-commerce and reliance on digital marketing through 2020.

Keynote: Get More from Digital, from Anywhere

Tune in live for a special broadcast with Salesforce CMO Sarah Franklin and Trailblazers from Rocket Mortgage and Herman Miller.

They’ll talk about changes in customer behavior and share how they reinvented their own digital strategies, and how we can all succeed from anywhere.

Interactive Learning

Get ready to learn new strategies, in a live environment – practical skills you can implement tomorrow, and participate in group conversations, big and small.

These are sessions aimed at the Digital 360 pillars, designed to be interactive – as a speaker myself, I can testify that we’ve been briefed to break out from continuous slide decks!

Check out all the sessions here. Join me, and Jaime López for our session to learn how to define requirements that ‘future-proof’ your Pardot account as it interacts with other tools in the Salesforce ecosystem (find: “Future-Proof Your Pardot Org Through Solid Requirements Gathering”).


“Consider this a sneak peek of all the amazing episodes we’ll drop on June 2. These expert-led episodes have been broken up by theme and are dedicated to business problems that matter to you.”

Register for Salesforce Connections!

Find Salesforce Connections 2021 registration here, totally free of charge.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

Leave a Reply