Salesforce Acquires Phennecs: Sandbox Privacy Startup

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Salesforce has acquired Phennecs, a provider of privacy, compliance and data management solutions.

Trust is Salesforce’s number one value, so Phennecs’s addition will strengthen their ability to offer data security and privacy compliance across the platform within sandbox environments.

About Phennecs

Phennecs is built on the Salesforce platform and the two companies have a long-standing relationship; they have worked together for multiple years, partnering and co-developing products sold exclusively through Salesforce.

“Phennecs solves privacy needs for all your Salesforce sandboxes.” Phennecs

Data privacy is a hot topic containing numerous privacy regulations that require compliance such as PCI, GDPR, CCPA, and HIPAA. Phennecs provides the tools needed to scrub your sandbox environments of Personal Identifying Information (PI and PII).

Salesforce sandboxes are critical to the development and testing of new solutions and require data to do so. However, regulations state that sensitive personal information should not be visible in these environments. Removing or hiding this data can be time-consuming and difficult.

Source: Phennecs

The simple Phennecs interface is designed to be used by anyone, from Admins to Developers, ensuring Salesforce sandboxes are anonymized or pseudonymized using clicks, not code. You only need to configure it once in your production instance, making it easier to replicate and reducing the time and effort spent when handling data privacy in your sandboxes. 

Summary

Anything that reduces development time and helps us with data compliance gets a thumbs up from us. It’s clear that this is a priority to Salesforce, with frequent updates to data protection features in every launch– including stronger protection for users’ personal information in the Spring ‘22 release.

READ MORE: 10 Hottest Salesforce Spring ’22 Features

Salesforce has already signed agreements to acquire Traction on Demand and Atonit this year… who’s next? Let us know your thoughts in the comments. 

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