Salesforce Announce to Reintroduce Their Data Recovery Service

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Salesforce announced that they were retiring their data backup service in July 2020.

But in a twist of events, Salesforce later reversed their decision to end the Data Recovery Service, effective immediately.


Data Recovery Service

Data Recovery is a service that Salesforce provides in the event of irretrievable data loss. If you’ve completed a data loading exercise or made some config changes that have gone horribly wrong, and you have no backup, then the Data Recovery Service is your last port of call.

The service costs $10,000 and can take around 6-8 weeks to get the data and metadata restored.

According to Salesforce, this process is very cumbersome it did not make sense to continue, due to the cost and time associated with retrieving the data.

However, Salesforce has done a complete U-turn on this, and as per their blog article released yesterday.

“We have reversed our decision to end our Data Recovery Service, effective immediately.”

The New World of Backup In Salesforce

In the announcement article, Salesforce wanted us to learn three things…

  1. The Data Recovery Service is back
  2. If you are looking for a solution that goes beyond native Salesforce backup solutions like the Weekly Data Export, then the AppExchange is full of partner solutions – we wrote a guide weighing up our top backup picks.
  3. Finally, Salesforce “will pilot Salesforce backup and restore services built natively on the Platform this summer.”

In an unexpected twist, Salesforce has not only reversed their decision to end the Data Recovery Service, but it looks like they are also bringing out their own backup solution that lives on the Salesforce platform.

This is an interesting move from Salesforce, as it’s an obvious upsell to existing customers to ensure that their data is protected even in the event of user error. The $10k price tag, and 6-8 week lead time for the data recovery service is also a good motivator for customers to purchase a backup solution of their own.

However, with OwnBackup currently leading the charge in the ISV Backup space with 3,000+ customers, and having just raised $167.5 Million. It will be interesting to see how Salesforce develops their product alongside some of their biggest partners.

Any further thoughts? Let us know in the comments below!

8 thoughts on “Salesforce Announce to Reintroduce Their Data Recovery Service

    1. I think time will tell here. Backup solutions are being placed in the DevOps category in order to facilitate faster releases, and an acquisition in this space would be logical for Salesforce over the next few years IMO.

  1. Backup and restore of meta/data is best left to third-parties. Salesforce solutions are usually, in my opinion, overpriced, overhyped, and overcomplicated.

  2. I thought one of the core mantras in backups was to have you backup separate from your production data? I think it would be riskier to have Salesforce keep my backup instead of using the third party provider I have now.

  3. Bedrock Fiduciaries


    My workaround at present is to rely on a combination of the weekly data exports plus regular refreshing of a dev sandbox, so that the latest metadata always exists in a secondary Org. Anyone have thoughts on whether this is an adequately robust solution for a (very) small business, where OwnBackup is not easily affordable?

    1. Hey Bedrock, I think your current solution is a great way to ensure you have a backup of everything. Where OwnBackup and the other providers really come into their own is when you need to perform a restoration. With your current methods it would take a lot of time and manual steps to restore data. However, there is obviously a balance that needs to be struck in terms of weighing out your risk exposure vs budget available for a solution like this.

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