Curious about the Salesforce Administrator certification? Great choice! Let me break it down for you in this bumper guide…
The Salesforce Administrator certification is considered the baseline credential for any Salesforce professional. Passing this exam will showcase your knowledge of Salesforce features and best practice configuration, demonstrating your ability to keep the platform running smoothly, as well as customize it to suit a business’s needs.
About the Salesforce Certified Administrator Exam
Here’s what you need to know ahead of the exam:
- The exam consists of 60 multiple-choice/multiple-select questions (plus five non-scored questions).
- You will have 105 minutes to complete the exam.
- The passing score is 65%.
- 6-12 months of experience is required.
- There are no prerequisites to take this exam.
- The exam can be taken online or at a testing center.
- The exam costs $200 and retakes cost $100.
Who’s the Ideal Candidate?
For anyone looking to enter the world of Salesforce, passing the Certified Salesforce Administrator exam is an excellent way to demonstrate your knowledge of the core Salesforce platform. This certification signals to employers that you possess the skills to administer, maintain, and extend the Salesforce platform using custom functionality.
The Salesforce Certified Administrator exam is not just for newcomers. It’s also ideal for ‘accidental admins’ or those currently working as Salesforce Admins without certification. Earning this certification can be a transformative experience, significantly enhancing your skills and expertise.
As someone who started as a self-taught admin before Trailhead existed, I can attest to the impact of formal certification. Before certification, I lacked awareness of many features and best practices, which could have led to significant issues. Thankfully, my certification journey equipped me with the knowledge to become a more proficient and confident Salesforce Administrator.
The admin exam is also a prerequisite for many other Salesforce exams, so it’s important to understand the basics before progressing to other certifications that are slightly more advanced.
If you are at the beginning of your Salesforce career, consider starting with the Salesforce Associate certification. This certification provides a solid grounding in the fundamentals of Salesforce and the broader ecosystem. Additionally, you can benefit from our free practice exam pack, which helps you understand what’s covered and prepares you for the actual exam.
Exam Topics
Salesforce exams are made up of different topics, with different weightings for each. It’s important to pay attention to these, as just a few sections will most likely take up the majority of the exam.
The Salesforce Admin certification will test your knowledge on:
- Configuration and Setup
- Object Manager and Lightning App Builder
- Sales and Marketing Applications
- Service and Support Applications
- Productivity and Collaboration
- Data and Analytics Management
- Workflow/Process Automation
Configuration and Setup: 20%
Security of a Salesforce org is of the utmost importance to ensure no unauthorized access, both internally and externally. For external security, this means understanding how passwords are managed, IP restrictions, and network settings.
For internal security, this means understanding how user profiles, roles, and sharing settings work to restrict certain users from accessing records or performing functions.
Based on a scenario, you’ll identify how visibility is being controlled, so you’ll need to understand features including roles, role hierarchy, profiles, permission sets, record types, page layouts, and field visibility.
You’ll be tested on how and where to find information such as licenses, company information, org settings, list views, search, and personalization (tabs, language, timezone).
In addition to being familiar with where to make changes at a more global level, you should also be able to identify where end-users can make changes such as adding a phone number, changing their default locale, resetting their password, or amending their app navigation tabs.
You should also know how to troubleshoot issues using security controls including Setup Audit Trail, Login Hours, IP Ranges, and Session Settings.
Object Manager and Lightning App Builder: 20%
In this section, you’ll demonstrate your understanding of Salesforce architecture, standard objects, custom objects, and their relationships. You’ll need a very good understanding of object relationships, especially Lookup, Master-Detail, and Many-to-Many.
At its foundation, Salesforce is a cloud-based database that runs similar to any other database, with tables (objects), fields, and links between tables to create a relational database. It is fundamental to understand how these interact with one another and the difference between standard out-of-the-box objects such as accounts and contacts, as well as custom objects.
Get familiar with how to create and delete fields, as well as the implications of deleting them!
Finally, dive into customizing Salesforce with page layouts, record types, and business processes to support a business’s needs.
Workflow/Process Automation: 16%
Salesforce can be used to automate mundane, repetitive work, reducing the need for manual tasks. This enables users to be more productive and can significantly help with the adoption of the platform. You’ll be tested on your ability to select the right tool depending on your business requirements and the features of each tool. You should have a solid understanding of Flow Builder and Approval Processes.
Data and Analytics Management: 14%
Salesforce is only as good as the data you put into it. You will need to understand how to import, update, delete, and extract data, as well as ensure proper data validation. Reports and dashboards in Salesforce can then be used by businesses to monitor performance and answer key questions that identify issues and support business growth.
- Data:
- How to import, update, transfer, delete, and backup data (Data Import Wizard, Data Loader, etc.)
- Data validation tools (e.g. Validation Rules)
- Reports:
- Report formats (e.g. Tabular, Summary, Matrix, Joined)
- When to create and use custom report types
- Bucket fields
- Conditional formatting
- Report formulas
- Report limitations (e.g. how many records are displayed in a report)
- Subscriptions
- Dashboards:
Sales and Marketing Applications: 12%
This is my favorite section of the exam. Try to contextualize things in your mind using a use-case you understand. For example, it can be very helpful to think about the type of sales processes you experience. Consider shopping on Amazon, getting a magazine subscription, being cold-called by a telemarketer, or receiving emails when you sign up for a promotion on a website.
- Sales Features:
- Opportunities and the Sales Process
- Forecasting, Products, Price Books, Quotes, and Orders
- Lead Features:
- Lead Management and Lead Conversion
- Lead Assignment Rules
- Lead Auto-Response Rule
- Web-to-Lead
- Campaign Management
- Productivity:
- Artificial Intelligence:
- Homepage Assistant
- Einstein Lead Scoring
- Einstein Opportunity Scoring
Service and Support Applications: 11%
Now is the time to think about all the customer service situations you’ve been in! Perhaps you have tried to find FAQs or a user manual online? Have you had to call a support desk, email them, or use live chat because your order hasn’t arrived? Maybe you’ve been so annoyed by bad customer service, you’ve tweeted about the company?!
- Service Features:
- Cases and Support Processes
- Case Teams, Assignment Rules, Auto-Response Rules, and Escalation Rules
- Web-to-Case and Email-to-Case
- Service Console and its features
Productivity and Collaboration: 7%
This may be the smallest section but it’s still a great opportunity to score some points!
- Activity Management:
- Tasks/Events (when to use each)
- Group Tasks, Shared Tasks, Recurring Activities
- Queues
- Activity Timeline vs. Activity Related List
- Calendars
- Chatter:
- Chatter Groups (Visibility and Broadcast Groups)
- Files
- Notifications, Following, and Actions
- Salesforce Mobile App:
- Setup, navigation, and features
- AppExchange:
- Types of AppExchange Solutions
- Managed Package vs. Unmanaged Package
- When to choose an AppExchange package
Study Strategy
The Salesforce Administrator certification might seem daunting if you’re just entering the world of Salesforce. However, breaking it down into individual sections makes it much more manageable. Here’s a comprehensive study strategy to help you prepare effectively…
1. Start With the Official Exam Guide
Begin by checking out the official Salesforce Trailhead exam guide. This resource provides a detailed outline of all the concepts you need to be familiar with before taking the exam. Use this guide as your revision plan:
- Segment Your Study: Break down the guide into manageable sections.
- Track Your Progress: Tick off each section once you fully understand the concepts.
2. Utilize Trailhead for Learning and Practice
Salesforce’s online learning platform, Trailhead, is an invaluable tool for your study plan:
- Explore Relevant Modules: Engage with Trailhead modules related to the exam. These modules cover the features in-depth and provide real-time feedback through challenges.
- Hands-On Practice: Beyond theoretical learning, test the features in a Developer Org or Trailhead Playground. Experiment with these features to understand their limitations and practical applications.
3. Follow Structured Learning Paths
For comprehensive hands-on experience, follow these recommended trails on Trailhead:
- Admin Beginner Trail: Start with the basics to build a solid foundation.
- Admin Intermediate Trail: Deepen your understanding with more complex concepts.
- Admin Certification Trail and Trailmix: Specifically designed by Salesforce, these trails guide you through the most important topics covered in the exam.
4. Understand the Exam Structure
Familiarizing yourself with the exam structure is crucial for effective preparation:
- Multiple-Choice Format: Salesforce exams typically feature multiple-choice questions.
- Pattern Recognition: The exam usually includes one correct answer, several incorrect ones, and one that seems correct but isn’t best practice. Recognizing this pattern will help you avoid common pitfalls.
- Practice Exams: Take practice exams to simulate the real test environment. These exams are designed to reflect the actual exam’s format and difficulty, helping you get accustomed to the question types and timing.
5. Continuous Review and Practice
- Revisit Difficult Topics: Regularly review sections you find challenging to reinforce your understanding.
- Join Study Groups: Collaborate with others preparing for the exam. Study groups can provide support, additional resources, and different perspectives on difficult concepts.
- Stay Updated: Salesforce updates its platform regularly. Ensure you stay current with any changes that might affect the exam content.
By following this structured strategy, you can approach your Salesforce Administrator certification exam with confidence. Remember to leverage the vast resources available through Trailhead, engage in hands-on practice, and familiarize yourself with the exam format to maximize your chances of success.
Exam Strategy
When exam day finally arrives, implementing effective strategies can significantly enhance your chances of passing with flying colors. Here are some proven tips to help you succeed…
Before the Exam
- Review and Memorize Key Concepts
- Create a cheat sheet for any challenging concepts. Review and try to memorize these right before the exam to keep them fresh in your memory.
- Engage in last-minute cramming using topic-level practice exams, focusing on areas where you feel less confident. This targeted review can reinforce your knowledge.
During the Exam
- Carefully Read Each Question
- Pay particular attention to each question and read it multiple times. Scenario-based questions often contain key clues within the text that can guide you to the correct answer.
- Utilize Provided Tools
- If you are taking the exam at a test center, make good use of the pen and paper provided. Drawing out data schemas, role hierarchies, or other diagrams can help you visualize and solve complex problems more effectively.
- Process of Elimination
- Use the process of elimination to discard answers that are definitely incorrect. Salesforce exams often include distractors that are either fictional features or incorrect interpretations of real features.
- Be cautious of curveballs – answers that seem correct but are not aligned with best practices. Focus on standard Salesforce features to determine the best solution. For example, while you can create a custom approval process with Process Builder, using the standard approval process feature is often the best practice.
- Mark for Review
- Take advantage of the “Mark for review” feature. If you are unsure about a question or need more time to think, mark it for review and return to it later. This helps manage your time effectively and ensures you don’t get stuck on difficult questions.
After Completing the Exam
- Review Your Answers
- If time permits, review all your answers, not just the ones marked for review. This comprehensive review can help you catch mistakes and make necessary corrections.
- Pay special attention to the questions you marked for review. Re-evaluating these questions with a fresh perspective can lead to more accurate answers.
- If in doubt, stick with your initial answer (you probably know more than you think!).
Resources
- Free Practice Exam
- 300 Salesforce Administrator Practice Exam Questions
- Salesforce Certified Administrator Course
- Salesforce Certified Administrator Course + 300 Practice Exam Questions
- Trailhead Exam Guide
- Trailhead Administrator Practice Test
- Superbadge: Lightning Experience Reports & Dashboards Specialist
- Superbadge: Business Administration Specialist
- Superbadge: Security Specialist
Tips
- Check out the Trailhead exam guide and use this as your master revision list.
- Ensure you revise the features and concepts and thoroughly test them out in a Developer Org or a Trailhead Playground.
- Once you feel confident with some of the modules, book your exam to give you a date to aim towards. This will give you the motivation to revise and pass the exam.
- Try out our free practice exam or our practice exam pack to find any gaps in your knowledge and gain confidence to take the real exam.
Final Thoughts
The Salesforce Certified Administrator exam is a qualification that all Salesforce professionals should hold. It is an expectation of nearly every employer and will give (both you and them) the confidence that you can successfully and responsibly maintain and customize Salesforce.
Once you have achieved this certification, it will open so many doors in your career – it’s just a matter of choosing the path you wish to follow! Check out our Salesforce certifications infographic to see the different paths.
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