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New From Tableau: Embedded Analytics, Salesforce Flow Actions

By Lucy Mazalon

Tableau’s mission has always been to make data beautiful through data visualizations. Data is becoming a critical strategic differentiator, yet our developers are having a tough time embedding analytics in different locations.

Now developers will be empowered to take data visualizations to new horizons, thanks to the new tools for embedding Tableau analytical experiences into their own products and applications.

“The innovations that we will be announcing at TDX will make it easier for developers to infuse analytics in their applications, unlock the value of their data, and drive automations to close the loop between insight and action.” – Francois Ajenstat, Tableau CPO

So what exactly does “closing the loop” look like? Tableau will be integrated with Salesforce Flow, driving automation from Tableau insights – it’s a huge leap to unify these two products.

Salesforce will showcase new additions to the Tableau developer experience at Trailblazer DX ‘22 – “the Salesforce Developer conference”:

  • Web Data Connector 3.0
  • Embedding API v3
  • Embeddable Web Authoring
  • Connected Apps for Seamless Authentication
  • Tableau Actions with Salesforce Flow

Web Data Connector 3.0

Tableau already offers a repository of ​​100+ connectors to major software vendors. Plug-in-and-play isn’t always the way to go, especially if you need to integrate with a different platform or go beyond the way the out-of-the-box connectors function.

Tableau wants to unleash the creativity of developers to connect to any, and all, data. The Web Data Connector 3.0 is a toolkit that comprises reusable libraries to build new connectors.

For example, you can imagine developers using MuleSoft to unlock APIs, then sharing those APIs with the analysis team to empower them to both see and understand the data – hooking into the theme to alleviate burden from developers with the rise in burnout.

Tableau Embedded Analytics

Developers can embed Tableau analytical experiences in their own products and applications. As a result developers can take insights beyond the walls of the organizations to benefit customers and partners, etc.

Again, Tableau is following the “building blocks” approach with these embedding capabilities. What’s more, “embedding” includes the full magic of Tableau analytical experiences, including web authoring capabilities and the ability to ask questions in natural language.

  • Embedding API v3: Simplifies the integration experience. It’s low-code and it’s faster.
  • Embeddable Web Authoring: Brings Tableau’s best-in-class authoring experience directly into any application. Users can edit a visualization directly from any application or web portal, allowing them to ask their own questions and make data-driven decisions in their flow of work.
  • Connected Apps for Seamless Authentication: Integrate Tableau into your own applications with simple and secure authentication (single sign-on) for your customers.

Flow Actions for Tableau

To unlock the value of data, automation will close the loop between insight and action. In other words, Tableau will be integrated with Salesforce Flow, so users can trigger automated actions directly from a Tableau dashboard. Again, it’s a big leap to unify these products.

This is an announcement that will interest both pro-code and low-code Salesforce professionals, to advance business processes and eliminate the friction from having to flip between multiple applications.

Don’t Miss the Latest News

These Tableau innovations will be showcased at Trailblazer DX ‘22 – “the Salesforce Developer conference.” Innovations that create and unify developer experiences across Salesforce, MuleSoft, Slack, and Tableau will be unveiled. Check out the schedule here and join the free event stream.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

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