One of the first things I do at the start of a client engagement is check to see whether Salesforce has been integrated with the rest of the client’s data systems. When it’s not, it creates inefficiencies. Sales, marketing, and service teams all have to log in to multiple systems and accounts to collect the information they need to interact with customers. This scenario also prevents different teams from collaborating in real time, with the latest and most accurate data. As a result, customers get a suboptimal experience, and companies lose business opportunities.
The Mulesoft platform is designed to integrate your company’s disparate data systems with Salesforce. It provides interfaces to connect with Salesforce via simple APIs and enables a Salesforce admin to perform data integration tasks without being a coding expert. Here’s how Mulesoft ensures companies get the most ROI from their Salesforce instance through better data integration.
Surface Your Data Inside Salesforce Faster
Companies often try to integrate their data systems with Salesforce using custom code paths. However, these projects can take years, require large teams of developers, and cost a lot of money.
Mulesoft’s Anypoint Platform provides a faster integration experience. It contains prebuilt API connectors for common ERPs like SAP and Oracle and also includes a toolkit for admins to accelerate the development of custom APIs for legacy systems.
The OData APIKit is a particularly powerful tool. With it, Salesforce admins can generate standard OData APIs that are easily consumable within Salesforce through the OData adapter. And because OData is a standard protocol, these APIs can be reused for future integrations with mobile applications, customer-facing portals, and other systems.
The best part is that Salesforce admins can create APIs with Mulesoft’s simple drag-and-drop features, removing the need for extensive code and integration knowledge.
This means Salesforce users can have access to the data they need faster, and not miss critical customer opportunities.
For instance, a salesperson might need to know exactly how much of product X is in stock to accurately answer a customer’s question about fulfillment. An API integration between Salesforce and the company’s ERP allows that salesperson to get the most accurate data in real time, responding to the customer’s request without sending an email to (and waiting for a response from) the fulfillment team.
Maintain a Seamless Experience for Salesforce Users
Custom data integrations can also impair Salesforce functionality down the road. Part of the problem is that not all in-house IT teams have experience integrating systems with Salesforce, and as Salesforce users request access to more data from more systems, developers will have to deliver increasingly complex integrations.
These new solutions will likely also take a long time to build. Once they’re in place, they’ll require ongoing maintenance to address bugs and accommodate system updates. If they don’t get the attention they need, Salesforce users might face issues that could limit their productivity.
In contrast, Mulesoft developers are constantly improving and updating the API Connectors and tools that bring data into Salesforce. In addition, if admins ever need support with their integrations, they can turn to Mulesoft’s dedicated support team.
Moreover, if an organization ever introduces new systems or changes existing ones, admins using Mulesoft won’t have to replace entire blocks of code. Instead, they can quickly restore their Salesforce integrations after reconfiguring current APIs.
With Mulesoft, admins can manage their Salesforce data integrations correctly so that users maintain their sales pipelines and generate consistent revenue.
Increase the Security of Your Data Integrations
Finally, it’s imperative that organizations secure customer data. In 2019, there were an estimated 1,473 data breaches in the United States that exposed over 164 million records.
While Mulesoft isn’t a cybersecurity platform, it does help organizations protect the way their data systems share information with Salesforce. Because Mulesoft runs APIs through secure Salesforce gateways, admins don’t have to worry about building custom security protocols. Admins can also configure which users have visibility to what information by using Salesforce’s native sharing and visibility security model.
Mulesoft makes sure that only the right people can access your company’s data. This level of security is especially important today when more Salesforce users are operating remotely, via connections that may not be secure.
Achieve Customer 360 by Removing the Barriers Between Salesforce and Your Company Data
With Mulesoft, you get one step closer to achieving true customer 360. The platform gives Salesforce users the data they need to create more meaningful conversations with customers and ultimately generate more conversions.
Through the power of APIs, Mulesoft brings data into Salesforce more quickly, accurately, and securely. It’s a smarter approach to data integration.