Global Supply and Demand for Salesforce Professionals in 2020 – Key Findings

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How things change in a year. Around this time last year, Salesforce was getting ready to welcome 171,000 people for Dreamforce in San Francisco. The ecosystem was buzzing that Salesforce could create more than 4.2 million jobs over the next five years, and in our report, we were highlighting the triple-digit supply growth in the talent ecosystem. Today the world is battling a pandemic that has taken more than a million people worldwide. Unemployment is at record highs, and we’ve all been forced to rethink how we learn, how we work, how we sell, how we buy, how we communicate, and how we connect.

To adapt to these changes (and survive in some cases) businesses across the world are ramping up their digital transformation efforts. It’s no longer something that can wait until next year or even next quarter. Luckily for this ecosystem, companies see Salesforce as a critical cog in their digital machine, which may explain why Salesforce’s quarterly revenue is up 28.9% YoY and their stock price is up nearly 50% YTD — even amidst a global recession.

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We conducted our third annual Salesforce Talent Ecosystem research amidst this juxtaposition, and the results might surprise you.

Click here to download and read the full report. For those that want the top line summary, here are the top 10 findings:

1. Global supply of Salesforce talent grew 29% in 2020, but growth was down substantially from the 151% increase we saw in 2019.

2. The supply of Salesforce Technical Architects saw the highest growth across all roles, growing 29% YoY. However they are still only 1% of overall talent supply.

3. Overall demand for Salesforce talent was down 7% YoY across all roles and regions. North America saw the most significant drop in Salesforce-related job listings, declining 32% YoY.

4. Global demand for Developers increased significantly at 23%, while Salesforce Technical Architects saw a 41% decrease in demand — a recipe for increasing technical debt in the coming years.

5. Gender diversity in the Salesforce talent ecosystem continues to improve with almost all roles and regions showing an increase in female profiles. India saw the most progress of all the regions, with 3 roles showing a double-digit increase in the ratio of female profiles

6. Pay disparity remains an issue among independent consultants. While 28% of male survey respondents reported charging rates of over $150/hour, only 4% of females reported the same.

7. While overall talent supply growth slows, the number of Salesforce consulting partners on the AppExchange grew by nearly 30%, eclipsing 1,600. Nearly half of all partners have 5 or fewer certified experts.

8. Independent Salesforce consultants are a seasoned group — nearly 60% of independents surveyed had 7 or more years of Salesforce experience, with 25% reporting 11 or more years of experience.

9. More than 50% of independent Salesforce consultants said their long-term goal was to grow their own business, proof that it’s more than just a side hustle.

10. Only 2% of respondents think Salesforce does a very good job supporting and recognizing independent consultants.

In addition to these findings, 10K is especially excited for Salesforce Ben readers to get their hands on this year’s report because, for the first time ever, we conducted a survey of 115 independent consultants across North America, Europe, and Asia (primarily India). Our goal is to understand how current independent professionals in the Salesforce ecosystem are faring in today’s environment, their plans for the future, and how the ecosystem can better support this highly skilled and growing group of individuals.

We invite you to join the conversation and follow #10KTalentReport where we’ll be releasing more deep-dive content for Salesforce experts in the coming months. Stay tuned!

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