I’ve spent a lot of time thinking about and building processes around communication preferences and making sure we are able to capture these preferences in the right way. One...
There is a real need in any organisation to ensure you are properly recording any communication preferences and adhering to them, especially with GDPR and CCPA recently coming into...
We’ve been thinking about how some businesses don’t fit the mold that’s typical for Pardot/Salesforce customers. How you treat existing customers depends entirely on how your business runs. There...
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