Events / Marketers

[Webinar] Latest Insights on Email Fatigue for Marketing Cloud Admins

By Lucy Mazalon

Brands today run multiple campaigns across many channels and through various teams, often with overlapping audiences. However, have you ever stopped to consider how the inundation of messages might impact the customer experience?

In DESelect‘s recent consumer insights survey, reveal that when marketers fail to meet consumer expectations, it negatively affects brand credibility, long-term ROI prospects, and message delivery to the entire subscriber base.

To delve into these survey findings and explore how marketers can effectively meet consumer expectations while balancing engagement and revenue targets, our insightful discussion on Wednesday, August 2 at 11 am CT/6 pm CET.

In this session, you will learn:

  • How to determine the right mix of channels and how this process maintains positive communication with consumers. 
  • Methods to safeguard against costly unsubscribes and spam designations, which harm the overall reach and impact of marketing efforts.
  • How to strike the right balance between saturating consumers with messages and maximizing ROI.
  • Best practices and innovative approaches to enhance your marketing strategies and drive better results.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

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