Summer Vaycay! Pardot’s Best Set-and-Forget Features [Infographic]

It’s summer – time to switch the inbox for a digital detox.

Although businesses wind down, your marketing automation shouldn’t…here are 8 features you should leverage in Pardot to set, forget & escape!

Schedule

• Email Sends: Create your emails, input your recipient lists, schedule = done!
• Social Messages: Get all your social posting done at once, across all channels. Hands-free social engagement.
• Engagement Flows: NEW this year! Now you can set a start/ stop time in Engagement Studio.

Automate

• Dynamic Lists: These lists update based on criteria – the simplest way to automate audience segmentation.
• Engagement Studio: Move disparate emails into Engagement Studio to transform them into drip content.
  Add rules, triggers & actions for absolute automation.
• Completion Actions: These rules mean that no interested prospects get neglected – take autoresponder emails for example.
  Set these on forms, landing pages, files & custom redirects.

Redirect

• Product & Services Notifications: Amend the designated person for account alerts – especially Critical Incidents & Email Compliance