Events / Admins / Developers

TrailblazerDX: The Conference for Salesforce Developers & Admins

By Lucy Mazalon

TrailblazerDX (formerly TrailheaDX) is a Salesforce event that brings together the “builders” – Salesforce Admins, Developers, and others – to be inspired to innovate within their own businesses using the Salesforce platform. Show some #LowCodeLove!

Salesforce TrailblazerDX is an annual event that usually takes place in June, in line with the summer release. The spectacular show, held in San Francisco, can also be attended online, via Salesforce+. In 2024, Trailblazer will be back, taking place on March 6th-7th).

What is TrailblazerDX?

While Dreamforce is Salesforce’s flagship event aimed at everyone, TrailblazerDX is aimed at anyone who is actively building on the Salesforce platform. This means the content is focused on Salesforce from a technical point of view – getting deep into Salesforce’s feature demos, the product development roadmap, and exciting announcements – a Salesforce Trailblazer’s dream!

Sessions are split into five ‘tracks’: Developer, Admin, Architect, Community & Ecosystem, and IT Leader – plus a keynote, and other sessions such as Circles of Success, run by Salesforce employees.

Trailblazers are also treated to a musical performance – previous years have included Stevie Wonder, Lenny Kravitz, and Fall Out Boy!

At TrailblazerDX ‘22, Salesforce quoted 16 million Trailblazers, and an estimated 22 million developers globally – and this number is likely to have grown! With almost as many Trailblazers as there are developers in the entire world, we can unlock a tremendous amount of value if we can work together using APIs (for example, bringing governed APIs into Flow). Salesforce Flow innovation has been a staple theme – and will continue to be in what Salesforce calls a “new era of automation”.

How could we talk about connecting without mentioning AI? AI was the hot topic at TrailblazerDX ’23, and it’s likely going continue its blazing trail in 2024. Not surprising either, as AI has the power to connect teams, improve productivity, and transform the way we work as we know it.

TrailblazerDX 2024

TrailblazerDX’s registration is now open for 2024 – get March 6th and 7th in your calendar, and book those tickets!

If you book before February 22nd, you can also save $200, and you get a one FREE Salesforce certification voucher per attendee. What are you waiting for? Register here.

Last year’s event was a hit, Trailblazers across the world got to celebrate the power of Salesforce Admins and Developers and learn in hands-on workshops (both in-person and online!). This year, we’re looking forward to more of that energy, especially after the exciting announcements at Dreamforce last year.

Whichever way you plan to attend TrailblazerDX 2024, we know you’ll have a fantastic time connecting with the community.

Source: Salesforce

TrailblazerDX Announcements (2020-23)

Looking back at the biggest TrailblazerDX announcements will give you a taste of what this event is all about:

  • MuleSoft Anypoint Code Builder: An integrated development environment (IDE) to create APIs and integrations, using modern, open-source VS Code. Built-in recommendations and access to a library of building blocks for common API and integration patterns boosts productivity.
  • DevOps Center
  • CodeBuilder: Salesforce’s commitment to a more governed release management (DevOps) lifecycle. Built on Microsoft’s Visual Studio Codespaces, this web-based developer environment is an addition to VSCode, the desktop IDE.
  • Salesforce Functions: Give the ability to build code using Node.js, Java and Apex that can be run on-demand with elastic scale in a serverless environment. Call Functions from existing Apex code, Flow or even distribute them as part of AppExchange packages.
  • Einstein Data Detect: Scan for sensitive data and deeper insights. Part of the Salesforce Shield “umbrella”, Data Detect goes hand-in-hand with Platform encryption and data classification. 
  • Salesforce Blockchain was announced for the first time!
  • Lightning Web Components: That LWCs would become open source.
  • Tableau Embedded Analytics: Tools for embedding Tableau analytical experiences into their own products and applications.
  • Profile: Your trusted resume for the Salesforce ecosystem (above).
  • Trailhead Go: The Trailhead experience we all know and love and makes it available on mobile.
  • Trailmoji was created (for all you Trailhead fans).
READ MORE: New Salesforce Low-Code & Pro-Code App Building Features
Above: from the TrailblazerDX keynote in 2020, all the new announcements.
  • Einstein GPT: Now known as Salesforce AI, this groundbreaking AI technology was first announced at TrailblazerDX ’23, delivering auto-generated AI content right within the Salesforce platform.
  • Flow Templates: There are now over 900 out-of-the-box Flow templates available to use!
  • Salesforce Integration User Licences: Five free Integration User Licenses for Enterprise, Performance, and Unlimited edition orgs, with additional licenses billed at $10 each.
  • Trailhead Coach: An extension of Trailhead, offering a guided path – from skills-based learning to automatic interview opportunities – for anyone pursuing a career in the Salesforce ecosystem.

Watch TrailblazerDX On-Demand

Content from previous TrailblazerDX events is available on-demand; all you need to do is register for your free streaming access.

You can also catch the event live from wherever you are on Salesforce+.

The Author

Lucy Mazalon

Lucy is the Operations Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

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