The biggest event in the Salesforce calendar is fast approaching, with Dreamforce kicking off on October 14. As many seasoned Trailblazers will know, Dreamforce is the kind of event you really need to plan for, so we hope this post helps you plan your more recreational activities!
Salesforce Ben has been compiling this list since 2016, and we’re proud to bring you the best parties and events that Dreamforce has to offer!
Salesforce Ben Dreamforce Parties
FutureShock 2.0
FutureShock is an electrifying, neon-infused afterparty hosted by Salesforce Ben, taking place after Dreamforce in San Francisco. Expect immersive experiences, futuristic visuals, bold beats, and unexpected moments as we celebrate the future of tech in style.
Details: Tuesday, October 14, 7pm-late, The Grand, 520 4th St.
SF Ben Hub at Dreamforce
The SF Ben Hub is a space to recharge, connect with the Salesforce community, and escape the hustle and bustle of Dreamforce. It’s a relaxed and grounded hub featuring networking, refreshments, sessions, and more.
Details: October 14-15, 8am-8pm, Werqwise Coworking space, 149 New Montgomery St, 4th Floor
SF Ben Breakfast Blend | Beyond the AI Hype at Dreamforce
In this lively and candid discussion, we’ll explore how organizations can address real business challenges using Agentforce and the newly released Heroku AppLink solution. Our expert panelists will share how these technologies help solve critical business problems, drive integration, and enable innovation at scale.
Details: Wednesday, October 15, 7:30am – 9:30am, Victory Hall & Parlor Bar, 360 Ritch St.
SF Ben Happy Hour | Sunset Social
Ready to unwind after a busy day at Dreamforce? Take a moment to relax and join Salesforce Ben for a golden hour gathering in the heart of San Francisco before heading off to the iconic Dreamfest! We’re taking over Victory Hall, an industrial-chic space perfect for cocktails, casual conversations, and soaking up the end-of-summer energy.
Whether you want to catch up with colleagues or meet new people, this is the perfect way to recharge and toast to the ecosystem before Dreamfest begins.
Details: Wednesday, October 15, 4pm-7pm, Victory Hall & Parlor Bar, 360 Ritch St.
SF Ben Breakfast Blend | Flow + Code
Join us at this SF Ben Breakfast Blend to explore how organizations are striking the right balance between empowerment and governance.
Hear best practices, success stories, and lessons learned from teams blending low-code flexibility – all while savoring a coffee and enjoying some delectable breakfast food.
Details: Wednesday, October 16, 7:30am – 9:30am, Fireside at Open Kitchen
Monday October 13
Gearset’s Newcomers Sunshine Stroll
Meet other first-timers on this walking tour with 5x Dreamforce attendee Jack McCurdy, hosted by Gearset.
Stroll along the vibrant streets of San Francisco, get insider tips from seasoned pros, and build connections from day one.
Details: 4pm – 5pm, Salesforce Tower, 415 Mission St.
Penrod’s Healthcare Happy Hour
Start Dreamforce 2025 with an exclusive event hosted by Penrod and Salesforce, tailored for healthcare leaders. Connect with Salesforce healthcare experts, a short stroll away from the Dreamforce Campus.
Details: 5pm – 7pm, ZOË Cocktail Bar & Bites, 579 Howard St.
Operatus’ Dreamforce Premiere Party
Looking for a unique way to kick off Dreamforce week? Join Operatus for an unforgettable evening, where delicious food, drinks, and retro cinematic vibes come together. Plus, enjoy groovy beats from a live DJ to keep you moving all night long.
Details: 6pm, Laszlo by Foreign Cinema, 2526 Mission St.
Heroku Happy Hour @ Madarae
If you’re looking for cocktails tailored just for you, Heroku will be hosting a happy hour at Madarae, where some experienced mixologists will be on hand to create you some tasty and unique drinks.
There will also be appertizers, a DJ to keep the night ticking along smoothly, and a photo booth to capture some memories!
Details: 6pm – 9pm, Madarae, 46 Minna St.
BlazerFest Kick Off Party
BlazerFest are hosting a cocktail party just ten minutes from the Moscone Center, giving you a great chance to meet some fellow Trailblazers before you even step foot into National Park. There’s also a “PartyBlazers” WhatsApp Community Group you can join so you can liaise with other peers before the event.
Details: 6pm – 9pm, Southside Spirit House, 575 Howard St.
The Financial Services DF25 Tailgate Welcome Party
Kick off DF25 inside the Zenn Lounge with cold drinks, stadium bites, music, and the financial services community in one place.
Details: 6pm – 9pm, Zenn Lounge, 201 3rd St.
Sweep-o-ween: All Dreamforce Eve
Join Sweep for a Halloween‑themed evening of cocktails, connections, and spooky‑good convos with other GTM and Salesforce ghouls!
This is your chance to connect with GTM, Salesforce, and RevOps pros who speak your language and share your challenges.
Details: 6pm – 9pm, Novela, 662 Mission St.
Sercante’s Dreamforce Welcome Bash
Join Sercante for the Marketers’ Welcome Bash to meet old friends, make new ones, and swap ideas with Marketing Champions, Salesforce MVPs, and industry leaders. Don’t miss the party that starts your Dreamforce experience strong!
Details: 6pm – 10pm, Yerba Buena Bar, 141 2nd St.
Outdoo’s Boudin Bakery Sales Leadership Dinner
Join a select group of senior sales and revenue leaders for an invite-only dinner during Dreamforce hosted by Outdoo (previously MeetRecord).
It’s an off-the-record evening designed to spark connection, bold conversations, and unfiltered stories from the front lines of sales leadership.
Details: 6pm – 10pm, Boudin Bakery @ Fisherman’s Warf, 160 Jefferson St.
Dreamforce 2025 Kick-Off with Baron Davis
Enosix are kicking off Dreamforce 2025 with Baron Davis, a two-time NBA All-Star, entrepreneur, investor, and past Dreamforce headliner.
Details: 6pm – 10pm
Dreamforce 2025 PepUp Tech Karaoke for a Cause
PepUp Tech Karaoke is BACK! Join Black Girls Code and PepUp Tech for a high-energy Karaoke Night at Dreamforce, where community, celebration, and purpose come together.
Details: 7pm – late, Pandora Karaoke, 50 Eddy St.
Tuesday October 14
Main Keynote Watch Party
Skip the chaos of Moscone and join us at The Harlequin for a relaxed, elevated viewing of the Dreamforce Main Keynote with Marc Benioff, complete with comfy seating, complimentary chef-curated food, and great company.
Details: 10am – 12pm, The Harlequin, 68 4th St.
DF25 Newbie Reunion “Bacon” Breakfast
Head over to Sears Fine Food for breakfast on the opening day of Dreamforce 2025 and make a few personal connections before the chaos of Dreamforce gets into full swing.
Details: 7am – 8:45am, Sears Fine Food, 439 Powell St.
Dreamforce Keynote Watch Party
Join Coastal at the INSPIRE Lounge for a high-energy watch party of the Dreamforce keynote.
They’ll be bringing the big moments to you. No badge, no packed halls, just seamless streaming, great company, and even better snacks.
Details: 10am, INSPIRE Lounge – 201 3rd St, Floor 11
Annual Women in Financial Services Panel & Cocktail Hour
Celebrate the women shaping the way people and businesses engage with financial institutions.
Zennify will be in the Zenn Lounge for candid conversation, wine, and connection.
Details: 3pm – 5pm, Zenn Lounge, 201 3rd St.
Aquiva Labs Salesforce Ecosystem Happy Hour at Hotel Zetta
Connect with founders, GTM leaders, Salesforce AEs, Partner Managers, and innovators driving what’s next in the ecosystem at Hotel Zetta, a short walk from the Moscone Center.
Details: 4pm – 6pm, Hotel Zetta, 55 5th St.
Healthcare & Life Sciences Happy Hour
Join Simplus, Infosys, and Fluido for an HLS Happy Hour following Dreamforce. Connect with businesses and thought leaders for drinks, tasty appetizers, and networking in the heart of downtown San Francisco.
Details: 4pm – 7pm, Hammett Suite at Timbri Hotel, 33 Turk St.
Nonprofit Reception @ the Embarcadero Center
With stunning rooftop views of the Ferry Building, Justin Herman Plaza, and the Bay Bridge, the Salesforce Nonprofit community are in for a treat. Head over to the Enbarcadero Center to enjoy a unique culinary experience, themed cocktails, and like-minded individuals to expand your network with.
Details: 4:30pm – 7:30pm, Embarcadero Center
epiGrowth’s SoMa Art Gallery Gathering
Head over to SoMa District Art Gallery, where epiGrowth will be hosting an intimate gathering featuring appetizers, drinks, and authentic conversations with industry leaders, all set against the backdrop of the internationally acclaimed Gamelatron sculpture installation.
Details: 5pm – 7pm, SoMa district art gallery, 1069 Howard St.
Milestone Technologies’ Luxury Happy Hour
Milestone Technologies will be hosting an AI-driven happy hour at the luxurious Ritz Carlton Presidential Suite. There will be plenty of opportunites to discuss the current breakthroughs with agentic AI, as well as enjoy some delicious drinks.
Details: 5pm – 7pm, Ritz Carlton Presidential Suite, 600 Stockton St
The Full Refresh: Gearset Happy Hour
Join Gearset at the Alchemist Bar & Lounge. Stir together signature DevOps cocktails, plenty of great food, and conversations that matter with other Salesforce DevOps professionals.
Details: 5pm – 7pm, Alchemist Bar & Lounge, 679 3rd St.
1920’s Themed Speakeasy Happy Hour
Join Ad Victoriam for a modern speakeasy where industry professionals share not bootleg spirits, but insider knowledge, connections, and premium cocktails.
Details: 5pm – 8pm, The Harlequin, 68 4th St.
Wine Pairing Experience For B2B Marketers With Mutiny
Join Mutiny for ABM Uncorked, an invite-only wine pairing experience bringing together CMOs, VPs of Marketing, and Demand Gen leaders.
Details: 5pm – 8pm, Wine Down, 685 Folsom St.
AI Afterglow: Welcome Happy Hour
Unwind after day one of Dreamforce at the AI Afterglow Happy Hour, hosted by Coastal.
Head over for some great company, good drinks, and even better conversations. No decks. No pitches. Just AI talk, bold ideas, and all the right vibes.
Details: 5pm – 8pm, INSPIRE Lounge – 201 3rd St, Floor 11
The Rocketlane After Party
Unwind with some delicious drinks at the Rocketlane After Party! This exclusive evening is designed for Professional Services leaders to relax, connect with peers, and recharge with great food and cocktails.
Details: 5pm – 9pm, location shared upon RSVP
The RevOps Dream Team Happy Hour
Join the Traction Complete team as we take a victory lap to close out the first day of Dreamforce 2025.
Fuel up with fellow revenue, sales, and marketing operations leaders as we drive into an evening of networking and celebration.
Details: 5pm – 9pm, Some Eats, 186 2nd St.
TELUS Digital All Industries Happy Hour
After a long day, what better way to wrap things up than with a Happy Hour? Enjoy great food, refreshing drinks, and good vibes. This is a great chance to have some fun, unwind with your colleagues and partners, and make connections that last beyond the conference
Details: 5pm – 8pm, 2nd Floor @ Hotel Zetta, 55 5th St.
Gearset’s Alchemist Happy Hour
Gearset are on hand to help close out day one of Dreamforce with a happy hour. Expect signature cocktails, buffet-style food, and some reflective conversations with peers in the ecosystem.
Details: 5pm – 7pm, Alchemist Bar & Lounge, 679 3rd St.
Skyline Synergy: Networking with a View
Embrace spectacular 360 views at the top of the Marriott Marquis with live Jazz, cocktails, and snacks hosted by Concentrix, AWS, and Genesys.
Details: 5:30pm – 9:30pm, The View Lounge, 780 Mission St.
Jotform’s Partner Happy Hour
Join Jotform after hours for food, drinks, and great conversations with partners and our team. Whether you’d like to explore partnership opportunities or catch up as an existing partner, the team would love to see you there.
Details: 6pm – 9pm, Louie’s Bar, 55 Stevenson St.
Jumpstart Jam @ The Hotel Utah Saloon
Head over to the Hotel Utah Saloon for an open-mic-style takeover that brings the Salesforce community together for live music, good vibes, and a celebration of innovation and connection.
Details: 7pm – 10pm, The Hotel Utah Saloon, 500 4th St.
Head in the Clouds – Hosted by Cvent | Splash & AdRoll
Float away from the Moscone madness and connect with fellow marketers who dream big. Food, drinks, and delightfully unexpected surprises await. Request a spot.
Details: 7pm – 10pm, Ula, 450 Post St.
Exclusive Dreamforce After Party with Uptima and DocuSign
Unlock a secret passcode, find a hidden bar, and experience an exclusive evening with Uptima and DocuSign at one of San Francisco’s most eclectic speakeasies. Once you’re in, you have full access to fresh appetizers as well as bottomless drinks.
Details: 7:30pm – 10:30pm, Bourbon & Branch, 501 Jones St.
Wednesday October 15
AI Unfiltered With Traction Complete
AI Unfiltered is not another happy hour, vendor pitch, or hype-driven panel. It’s where the brightest minds in revenue, data, and AI come together to share lessons, collaborate, and build the blueprint for what’s next.
If you’re looking for a place where unfiltered perspectives meet future-focused thinking, this is the space for you. Traction Complete will be chatting to RevOps, Mops, and SalesOps folks, all providing valuable insight to the conversation.
Details: 2pm – 5pm, Sandbox VR, 767 B Market St
Aquiva Limitless Lab Social
This interactive session brings together experts from Salesforce, Aquiva Labs, Cisco, Across.ai, Invisory, RainFocus, and TaskRay to share practical insights on AI adoption, agentic development, and go-to-market strategy. There will also be plenty of food and drinks throughout.
Details: 3pm – 6pm, Marriott Marquis Room 213, 780 Mission St.
The Opening Act: Pre-Concert Happy Hour
Join Coastal at The Opening Act, your ultimate kickoff to Dreamfest.
Enjoy craft cocktails, elevated bites, and a high-energy pre-show playlist as you connect with fellow concert-goers at the INSPIRE Lounge, just steps from the main Dreamforce campus and surrounded by panoramic views of downtown San Francisco.
Details: 4pm – 6pm, INSPIRE Lounge – 201 3rd St, Floor 11
Happy Hour With Odaseva
Join Odaseva at the San Francisco hot spot, Local Edition before heading over to Dreamfest. Visit with new and old friends over world-class cocktails and tasty hors d’oeuvres.
Details: 4pm – 7pm, Local Edition, 691 Market St.
Financial Services Happy Hour
Before you head over to Dreamfest, why don’t you stop for some cocktails? Join Simplus and Infosys for a pre-Dreamfest happy hour with drinks, tasty appetizers, and networking. It’s a short two minute walk from the Chase Center.
Details: 4pm – 7pm, Dark Bar, Timbri Hotel Lobby, 33 Turk St.
Seek & Sip Whiskey in the Jar (Pre-Concert Party)
Before Metallica shakes the stage, step into The Harlequin for a pre-concert party that’s part rock ritual, part whiskey adventure.
This is your backstage pass to bold flavors, playful surprises, and the perfect vibe to kick off an unforgettable night.
Details: 4:30 – 6pm, The Harlequin, 68 4th St.
Pierce Washington’s Sips & Social Happy Hour
Enjoy beverages, tasty bites, and great company before heading to the big event at this exclusive pre-concert happy hour, all hosted by Pierce Washington.
Come early, connect with fellow Salesforce pros, and start the celebration right where shuttles will then take you straight to Dreamfest.
Details: 4:30pm – 6:30pm, Novela, 662 Mission St.
Benson Boone and Metallica Headline Dreamfest
The highly anticipated Dreamfest event is the best way to round up three days of non-stop networking, and this year, Benson Boone and Metallica will be headlining the show. Metallica are back for their third Dreamfest show, with Benson Boone making his event debut.
Details: 6pm – 9pm, Chase Center, 1 Warriors Way
Idealist Consulting Presents: The Engagement Party
Join Idealist Consulting’s Engagement Party at Dreamforce, where nonprofit, higher ed, and tech leaders unite to celebrate bold ideas and compassionate impact.
Idealist Consulting are raising funds for NetHope and backing tech solutions where they’re needed most. Free for nonprofit and higher ed guests, no Dreamforce pass required.
Details: 8pm – late, Monarch Night Club, 101 6th St.
Thursday October 16
Allegro and Infotopics’ Tableau-themed Breakfast
Go for an exclusive breakfast with data leaders and the Tableau-curious for candid conversations over a delicious breakfast. No slides. Just fresh perspectives, shared stories, and the kind of insights you won’t find on stage.
Details: 9am – 11am, Location announced upon registering
Salesforce’s Soberforce Happy Hour @ Salesforce Tower
Close out this year’s Dreamforce with Salesforce’s 4th annual Soberforce happy hour.
With nibbles, mocktails, and music on offer, this is a great way to close out a long week of Dreamforce festivities while celebrating sobriety.
Details: 4pm – 7pm, Salesforce Tower, 415 Mission St.
Michaelforce’s 13th Annual Cigar Shindig
Widely considered a staple of the Dreamforce experience, the michaelforce Cigar Shindig brings together the ecosystem to enjoy some smokes alongside some food and drinks.
Details: 6:30pm – late, The Cigar Bar & Grill, 850 Montgomery St.
Hangout Zones
Aquiva’s Limitless Lab
Join the Aquiva Labs team and a group of your expert peers to catch up on work, connect, charge your devices and take a moment to refresh. Discover more here.
Dreamforce Revenue Cloud Lounge
Neocol, RightRev, Prodly, and M3ter will be hosting a lounge specifically for all things Revenue Cloud and Product-to-Revenue, with engaging sessions held Tuesday through Thursday. Find more details here.
Learn and Lounge at the Vonage Hub
Enjoy a mix of knowledge and networking, plus food and fun, at the Vonage Hub, located at the Hyatt Regency Downtown SOMA. Find more details here.
The Financial Services Zenn Lounge
Right across from Moscone, the home base of Financial Services at Dreamforce 2025 is private, curated, and built for connection, with parties, sessions, networking, views, and space to think. More details here.
Coffee and Conversations with mindZvue
mindZvue will be located at the Marriott Marquis across the three days to talk all things Salesforce and AI! There will also be opportunities to speak to their team in more relaxed evening settings as well. Reserve your spots here.
TELUS Digital Rest & Recharge Hub
Steps from Moscone, TELUS Digital’s all-day recharge lounge at Dreamforce 2025 is open for breakfast, lunch, drinks, and downtime between sessions. All set up for your comfort, conversations, and a chance to reset. Reserve your spot here.
