Here’s our rundown of last week’s top stories. Want this content delivered straight to your inbox? Sign up now!
Ultimate Guide to Einstein Activity Capture: Sync Email as Activity and More
Ever heard of Einstein Activity Capture? If not, today is your lucky day…
Einstein Activity Capture (EAC) is Salesforce’s tool for automatically syncing emails and calendar events with Salesforce, helping users keep their activity data up to date without manual entry. It works by connecting Salesforce with Google or Microsoft accounts, capturing emails and events related to Salesforce records, and displaying them in the activity timeline. It’s not a perfect replacement for traditional activity logging, but it works pretty well!
Why should you care now? Well, Salesforce has introduced features like Enhanced Email and the ability to convert EAC-captured emails into permanent activities via the “Sync Email as Activity” option. This gives teams more control over what’s logged in the system and supports better visibility and reporting, and you can get started with this today.
Check out the original post here.
SaaS Is Still On the Slowdown: What This Means for Salesforce
Once upon a time, the Software as a Service (SaaS) industry was booming, transforming the way businesses handled their data, services, and workflows. Now, 25 years on, SaaS is firmly past its glory days.
In June, Altimeter Capital’s Jamin Ball reported a 29% YoY drop in the SaaS market for Q1 2025 – the cloud software sector’s worst quarterly performance in years. A number of factors have been influencing this decline, including the fact that the market is saturated with options, companies are being pickier with their software selections, and the majority of incremental budgets are being spent on artificial intelligence.
If SaaS businesses want to get ahead, they will need to adapt. Prioritizing mission-critical use cases, delivering excellent customer service, and working with AI – not against it – will be critical.
Read the full post here.
75% of Salesforce Admins Are Getting AI-Certified – Here’s Why
The news is in: Salesforce Admins – 75% of them, in fact – are getting AI-certified. But why?
According to Salesforce Ben’s latest Salesforce Administrator Survey, over 75% of admins are actively pursuing or have already earned AI certifications. This surge reflects the growing interest in staying competitive as AI tools like Einstein and Agentforce become more embedded in the platform.
Admins are recognizing that AI skills aren’t just nice to have – they’re quickly becoming essential for managing smarter automations and staying ahead in an evolving job market.
While many admins are optimistic about AI’s potential to boost productivity and simplify processes, there’s also caution. Still, the majority see AI as an opportunity rather than a threat – something that can enhance their role rather than replace it.
Check out the original post here.
How True Are Marc Benioff’s AI Implementation Claims?
Last week, Salesforce CEO Marc Benioff made headlines when he claimed that artificial intelligence now handles between 30–50% of all internal work at the company. You can say that caused some commotion.
In an interview with Bloomberg, Benioff revealed that the company had reported productivity gains of 30-50% with the use of AI, alluding to the fact that a high percentage of internal work was being completed with AI. This comes after Salesforce’s mass layoffs in February this year, where it was revealed that the cloud giant was cutting more than 1,000 jobs in order to make room for more AI-focused roles.
Benioff has also come under fire over speculation that his claims just aren’t true and all a ruse to further market Salesforce’s proprietary AI, Agentforce.
Read the full post here.
More AI-Centered Layoffs? Microsoft to Cut Up to 9,000 Workers
The AI-centered layoffs trend continues, with IT leader Microsoft revealing that it will be laying off up to 9,000 workers in its second wave of mass layoffs this year.
The layoffs will affect multiple teams, geographies, and tenures, and are happening in an effort to streamline processes and reduce layers of management. Perhaps unsurprisingly, they have also been linked to increased AI spending, especially as Microsoft announced that it would be spending $80B on AI data centers.
Microsoft had 228,000 workers at the end of June 2024, 45,000 of them in sales and marketing. It’s clear that these layoffs – as well as the other 63,800 tech layoffs that have taken place this year – are significant, and these are likely not the last of the year.
Read the full post here.
10 Things Salesforce Admins Need to Know About Apex
Think Salesforce Apex is just a developer’s tool? Well, you might need to think again…
Apex is more than just a coding language – it’s a great skill to have under your belt, and a great technology to understand, harness, and make the most out of, whether you’re an admin, developer, or architect.
That’s why we have put together a guide featuring 10 things that Salesforce Admins need to know about Apex, including how it can help you and your day-to-day workflows, as well as how it can help you become a better (and more efficient) colleague, especially to developers.
Watch the video here.
