Hiring a Marketing Cloud Consultant is challenging and requires you to examine which skills are actually required. Whether you are an organization seeking a single consultant, or a consultancy/agency hiring a full time employee, the individual will need to complement the skills of your internal/existing team.
One Marketing Cloud consultant can do something entirely different than another. Here are three main considerations you need to make to find the Salesforce Marketing Cloud (SFMC) Consultant that best aligns with your needs:
- Different Marketing Cloud usage by company: after all, there are many studios, builders and features a company can purchase. Data models, integrations, and automations vary, too.
- In-house competencies: the skills held by the in-house team will vary significantly between companies,
- Increasing expectations of the role: this marketing automation specialist may need technical proficiency (data models, Salesforce integration, up to 6 different programming languages), be creative, and have a grasp of project and change management.
For Salesforce consultancies/agencies looking to expand their team, they will look from another perspective. As a company, the type of projects they choose to pursue will influence what they look for in a candidate. For example, if a partner has a relatively small Salesforce Marketing Cloud practice, they will seek someone who has solid knowledge. At a high-level, these are the main factors consultancies will use:
- Culture fit: is the candidate nice to work with, reliable and trustworthy?
- Years of experience with SFMC,
- Hands-on experience in all aspects of digital marketing,
- Developer abilities (AKA. programming),
- Presentable: able to be client-facing, handle client objections professionally, and can communicate well to make technically complicated topic sound simple.
To help your search for the perfect candidate, we put together a sample job description for Marketing Cloud Consultants, including an overview of the responsibilities, minimum required qualifications, and desirable abilities. It also includes a list of common job benefits Salesforce candidates seek, salary expectations, and suggested interview process.
Feel free to take this template and customise it to suit your specific needs!
Marketing Cloud Consultant Template Job Description
Thanks for your interest in [your company name], we are pleased to share that we have the following role available.
|Role||Marketing Cloud Consultant (Snr.)|
|Salary||£52-75k, depending on skills & experience.|
A note about Salesforce salaries: the average salary for a marketing automation consultant in the US is $89,000 for junior/mid-level consultants, and $109,000 for senior-level. The data source we leverage across all our salary guides does not include salary figures for SFMC Consultants specifically. In the UK, Marketing Cloud Consultants can earn £52,500 when at a junior/mid level and £75,000++ when at a senior-level and/or with more developer skills
As the nature of the consultant’s required skill set varies tremendously, figures without context can be misleading. Besides skills and experience, influencing factors behind the numbers include location, certifications, responsibilities, and others. Our salary guides aim to explain the variations – read more here.
Insert a paragraph about your organisation – just like you would write on the ‘what we do’ section of your website. You should also include who your customers are, and a small pitch on your vision.
Example: CloudAnalysts are seasoned Salesforce experts who help companies send smarter communications that delight and convert, by building Salesforce Marketing Cloud, Pardot and Salesforce multi-cloud solutions. We predominantly serve medium and large companies. Our prime sectors are Healthcare; Financial services; Hospitality & travel; and Nonprofits: charities & member organisations. We go the extra mile in the delivery of our mission, to simply create happy clients. For more information, visit our website.
About the role:
As a Snr. Marketing Cloud Consultant, you will participate in, and eventually lead Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle, including presales. An integral part of your role will be working with clients to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
This is a varied delivery role, with the following responsibilities assigned, (depending on your skills and experience as well as company needs):
- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations,
- Lead requirements gathering, solution design, and writing statements of work,
- Communicate project concepts and outcomes to client project stakeholders,
- Design and delivery of solutions in Email Studio
- Design and implement, for automated email/mobile journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
- Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
- Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
- Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources,
- Conduct user training and actively promote user adoption of Marketing Cloud,
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
Required Qualifications and Background
- At least 4 years’ experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
- Certified Marketing Cloud Consultant
- Certified Marketing Cloud Email Specialist
Knowledge, Skills, and Abilities
- Ability to work with clients to design customer journeys, and associated data models.
Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
- Understanding how to build a custom preference center.
- Conceptual understanding, to be able to establish data models, work with API’s and configurations
- Experience with Salesforce CRM (Sales & Service Cloud, Communities)
- Have a ‘can-do’ attitude and be a good team player.
- Clear communication skills to make complex technical matters simple when when communicating with non-technical stakeholders and client executives,
- Bachelor’s, postgraduate degree or professional qualification.
- Desirable experience: Datorama, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio
- Experience with Google Analytics (360), PPC Advertising
- Active in the Salesforce Trailblazer community.
What You’ll Get
Don’t forget to include which benefits you can offer prospective employees. Of course, this will be different from one organization to the next, even by role. Which benefits are Salesforce professionals attracted to? One global survey of Salesforce professionals found that the most sought after benefits were 13th-month pay/year-end bonus (29%), free internet 26%, gym membership/fitness expense allowance (21%), 4 weeks or more paid time off (20%).
These ‘perks’ are, of course, outside of the most common benefits that come with Salesforce roles (in order of prevalence):
- Competitive salary – reviewed annually
- Retirement savings plan/401(k) Match/pension contributions
- Company laptop *
- Health and medical insurance
- Dental plan
- Life insurance
- Flexible working hours
- Casual dress policy
- Training and development opportunities
- Certification exam vouchers
- Charity/volunteer days.
*TIP: we recommend also providing a wide screen monitor to work from home successfully.
Include a summary of your organisation to wrap up the job description. Here you should also mention the ‘softer’ benefits of working for your organisation that appeal to a candidate’s aspirations, such as growth potential, colleagues, company culture, and more. Your aim is to ‘re-sell’ the role after going through all the bullet-pointed roles and responsibilities – here is your chance to add a touch of colour!
- CV submission and review.
- Initial interview: with up to 2 people. Sharing more about what we do, and getting to know you – your motivations, personality and background.
- Second stage interview: solve and present back the solution to a business scenario provided.