Demand for Salesforce Developers is Outstripping Supply: Here’s What To Do About It

Share this article...

The IT skills gap continues to plague organizations looking for highly-skilled workers. Simply put, there are far more openings for highly skilled IT jobs than qualified workers to fill them.

Research firm Gartner reports that “by 2020, 75 percent of organizations will experience visible business disruptions due to [infrastructure and operations] skills gaps, which is an increase from less than 20 percent in 2016.”

The technology industry is fighting to close the skills gap through training, recruiting, and employee retention programs. But the technology skills gap is even more pronounced in certain areas, such as Artificial Intelligence, and around certain platforms, such as The Salesforce ecosystem, in particular, is innovating faster than talent can keep pace. Research firm IDC has predicted that the so-called Salesforce economy will create 3.2 million jobs by 2022. But while this is great news for Salesforce and the economy, it’s causing a significant imbalance between supply and demand that could hurt the ecosystem if not addressed.

More recent research shows that the number of Salesforce developer job openings outpace available talent by 4:1. For Technical Architects, the highest paid and most in demand role, that ratio jumps to an astounding 10:1. In established markets self-proclaimed Technical Architects make up only 1.7 percent of the Salesforce-related profiles on LinkedIn, and in emerging markets that are key to Salesforce’s growth, they make up only 0.8 percent of the relevant profiles.


While the explosive growth for Salesforce skills in the market is good for those who have them, it spells some challenges.

Many organizations in both established and emerging markets are scrambling to find or develop the talent necessary to get the most out of their Salesforce investment, or if you are a Salesforce partner, to develop on the platform or serve those customers.

As businesses expand their usage of the Salesforce platform to manage and automate an increasing number of business processes, the need for advanced technical roles like Developer and Technical Architect will become even more important for realizing successful outcomes. As Salesforce continues to add to the depth of its existing features and expand into completely new areas like AI, customers and partners will need an even broader array of skills.

Salesforce Developers Wanted

The Salesforce ecosystem offers both lucrative and fast-growing career opportunities for those who can acquire the skills, earning average salaries of $125,000 (for Developers) and $150,000+ (for Technical Architects). However, getting certified in these roles is not easy.
Trailhead, a guided, interactive way for Admins and Developers to learn Salesforce, will continue to play an increasingly important role as a way to develop skills and provide certification access to more and more people around the globe, building up the available supply. There is already a growing effort from Salesforce and others to bring more diversity across a broad range of technical roles, opening up entirely new, untapped populations to fill critical roles in an already tight job market.

Given the highly-competitive landscape, more and more employees are choosing the flexibility of the “gig economy” over the stability of full time employment. A recent Deloitte study showed that 7 in 10 millennials who are members of senior management teams or on boards would consider taking on short-term contracts or freelance work as an alternative to full-time employment. The rise of small consultancies and freelancers will create a new breed of full-service talent brokers who will connect developers, architects and, and other skilled Salesforce experts with the right organizations based on their skill set.


It’s no secret that the IT skills gap continues to plague organizations seeking highly-skilled, technical workers. But the technology skills gap is even more pronounced in certain areas, such as Artificial Intelligence, and around certain platforms, such as

The Salesforce ecosystem in particular is innovating faster than talent can keep pace. For developers and technical architects, one thing is clear: The Salesforce ecosystem is ripe with opportunity, and those with technical skill sets are being courted heavily to help close the growing IT skills gap.

5 thoughts on “Demand for Salesforce Developers is Outstripping Supply: Here’s What To Do About It

  1. I’ve definitely experienced this – a difficulty in finding, attracting and retaining Salesforce talent – and I think the shortage is only increasing.

    One alternative way of looking at this is to reduce your dependency on your Salesforce developers by investing more in the declarative features of Salesforce and no code solutions that you can build on top of Salesforce (e.g. Stacker – If you are struggling to find a Salesforce developer it might be worth trying instead.

  2. Real developers don’t care anything about Salesforce or never heard of it. Apex, SOQL, etc. are not hard to learn. However, the limitations of the platform will need to be mastered. To be quite frank, many companies don’t know what they are looking for or want someone with 20 years of development experience on the platform. That will NEVER happen, because those people are likely being paid highly elsewhere with a better job title.

  3. I don’t agree with it. If you want a Salesforce developer now, you can reach thousands of them in mainly from India for an average of usd10 per hour. Most of them had at least 5 certifications and more than 5 years of experience. From my view the offer exceeds the demand. Once US start contracting all the developers offshore the supply challenge is ended. And let me tell you one more thing, once the China is on board (maybe next year after the deployment of the Salesforce agreement with Alibaba), the supply will surpass the demand several times and the rate will be lower than expected.

    1. Hi Mike, thanks for your comment. I definitely think that Offshore developers have their market and I have used them in various scenarios. However, there is always going to be a big market for Developers who are onsite, working with clients, attending meetings etc.

  4. Ben, I appreciate your answer. You are right. I believe in the approach of Matt DeCoursey from I suggest you to read the following article I love your blog. You are helping a lot of people. Thank you!.

Add Comment