Breaking News: Salesforce Ben to Release “Ben CRM”

By Ben McCarthy

Here at, we think we know a thing or two about CRMs. That’s why we’ve decided to shift our focus from being a Salesforce news site, to developing our very own CRM!

Whilst we respect everything Salesforce has built since 1999, we believe that now is the right time to bring out a CRM that builds upon some of the platform’s downfalls. We can’t wait to take you on this journey with us, so let’s dive into the new Ben CRM!

Yellow UI Technology

In recent years, Salesforce has ‘improved’ the platform by bringing out the Lightning Experience. At Ben CRM, we very much have the attitude: “If it ain’t broke, don’t fix it”. We were perfectly happy with the Salesforce UI circa 1999. 

See that mellow yellow hue? This is our special in-house color to help reduce eye fatigue. Because when you discover Ben CRM, you won’t want to take your eyes off it!

Remember the days when CRMs had fewer objects? I mean, who really needs “Products” or “Cases”… just give me good, old-fashioned Accounts, Contacts and Opportunities. Let’s not overcomplicate anything here. 

Ben Deal Alerts

Next up, we were so disappointed when Salesforce announced the retirement of Process Builder & Workflow Rules in favor of Flow – it really was the final nail in the coffin for us. 

Process Builder was complicated enough to use – who needs IF and then THAT. So we’ve decided to revive the ‘top dog’ in all automation: Ben Deal Alerts. What other automation could you possibly need?

Ben Intelligence 

Remember when Salesforce spent $5 Billion acquiring 12 AI companies in 2016? It was a nice try to build something truly intelligent, but we believe Salesforce missed a trick. 

For those working on Microsoft Word in the early 2000s, remember how helpful Mr Paperclip was? Well, it’s about time we combined CRM + helpful characters.

Ben Intelligence will pop up every few minutes, just to check in to make sure everything is ok.


I hope you’ve enjoyed a sneak peek into our new product: “Ben CRM”. We will be taking the best parts of Salesorce and giving the people what they want! 

We hope to launch next year on April 1st 2023 – stay tuned for more information, and let us know if you have any feature requests!

The Author

Ben McCarthy

Ben is the Founder of Salesforce Ben. He also works as a Non-Exec Director & Advisor for various companies within the Salesforce Ecosystem.


    April 01, 2022 11:56 am
    Well done!
    April 01, 2022 1:35 pm
    I have been waiting for this!! Or not...Happy April Fools!
    April 01, 2022 2:09 pm
    That's it. I am quitting my SF Dev job. This is the next hot thing. Do you have a website like maybe for learning up? Or any certifications like Benevoloper I or II? Seriously guys, once this launches next year I can easily see almost 50% of all Salesforce customers jumping aboard. Probably 1st April, 2024 is a good time for Ben CRM's IPO as well. I can see the stock being a multibagger from day 1. Also, happy AFD folks.
    April 01, 2022 2:34 pm
    Happy 1st of April ;)
    Atlas Can
    April 01, 2022 2:38 pm
    Nice joke Ben
    April 01, 2022 2:42 pm
    You scared me with that announcement and then I saw the date and I was like oh thank god.
    Alien Cop
    April 01, 2022 2:52 pm
    This is amazing Ben. I am a Salesforce enthusiast and looking forward the old fashioned back.
    April 01, 2022 3:26 pm
    This looks so annoying. Also, I cannot imagine s AI chatbot interrupting me every few mins to keep me on track.
    April 01, 2022 4:15 pm
    April Fools lol
    Jeff Nesler
    April 01, 2022 5:03 pm
    April fools! Well done, Ben!
    April 02, 2022 12:45 am
    It took me 30 seconds to understand what it really means... Good work!
    Steve Chipman
    April 02, 2022 2:38 am
    Do I need to re-install Netscape?
    Francois Nicolas
    April 02, 2022 8:08 am
    Here in France we call it Poisson d'avril. for April fish. And yes! This announcement is definitely fishy...
    April 02, 2022 9:46 am
    Yes, finally! :D
    Dan England
    April 02, 2022 5:34 pm
    Perfection. I just hope it still works on my AOL dialup connection!
    You GotME
    April 05, 2022 7:27 pm
    MOFO lol

Leave a Reply