The Salesforce job market has shifted. While it softened in 2024, 2025 saw some promising signs. Still, we’re not out of the woods yet. Every role has success stories. But some more than others. And regional dynamics continue to factor greatly. So how do you know what “good” looks like today?
Our latest Salesforce Salary Survey Results are here to help. With insights from over 2,300 respondents across 76 countries and 17 industries, it breaks down what people in different Salesforce roles are earning. So if you’re wondering how your salary compares, if you’re looking for a new role, or if it’s time to ask for a raise, you’re in the right place.
The salary numbers were determined based on the survey responses of 2,316 Salesforce professionals. The figures represent median salary figures, meaning the halfway point of values in that segment. This is a departure from previous reports where an average (mean) figure was used.
If you would like full data for all roles across junior, intermediate, senior, and director-level positions, please download the full report.
Average (Median) Salesforce Salaries by Role
Administrator
The Salesforce Admin role remains the key technical role working with Salesforce. While large projects with teams to maintain Salesforce have become more common, if you own Salesforce, the one role you’ll likely have is a Salesforce Admin. No surprise they’re the highest response group in the survey.
As a group within the Salesforce ecosystem, this is a mature role. However, it is changing and can still open doors to give you the skills and experience to grow your career in the Salesforce world. Some notable data is that in the US, average salaries for junior and intermediate admins are lower than the median shown below. This backs up the data we’ve seen on half of job-changing admins taking lower salaries in their new roles. Though this was not the case in the UK, where the average was slightly higher than the median for the same groups.
Incidentally, we just opened our 2026 Salesforce Ben Admin Survey. So be sure to drop by and fill that out.
Salesforce Administrator Average Salary
| Junior | Intermediate | Senior | |
|---|---|---|---|
| US | $78,000 | $92,000 | $109,000 |
| UK | £36,700 | $45,500 | £58,000 |
| India | – | ₹8,60,000 | ₹10,00,000 |
Developer
The developer role is also changing. The rise in AI-assisted coding has been the standout success of AI tools, with every AI company providing its version of this. Many developers report huge productivity gains. But questions hang over what it means for filling the talent pipeline with young coders who will become the next generation of technology leadership.
One figure we noted in this data was the ability to more than double your salary, progressing from an intermediate to a senior developer in India.
Salesforce Developer Average Salary
| Junior | Intermediate | Senior | |
|---|---|---|---|
| US | $94,500 | $120,000 | $140,000 |
| UK | – | £56,500 | £70,000 |
| India | ₹5,00,000 | ₹10,00,000 | ₹27,00,000 |
Consultant
Salesforce Consultants is a broad term. While these can be very specialized (Marketing Cloud, CPQ), we’ve pulled out the two largest groups to show here: functional and technical consultants. The pay of senior functional consultants in India stands out here.
Salesforce Functional Consultant Average Salary
| Junior | Intermediate | Senior | |
|---|---|---|---|
| US | $75,000 | $109,500 | $126,000 |
| UK | – | £49,500 | £60,000 |
| India | – | – | ₹26,00,000 |
Salesforce Technical Consultant Average Salary
| Junior | Intermediate | Senior | |
|---|---|---|---|
| US | – | $90,000 | $145,000 |
| UK | – | – | £65,000 |
| India | – | ₹12,00,000 | ₹26,00,000 |
Business Analyst
Business analysis is a key function in projects. While a relative newcomer in Salesforce specialization, being a business analyst may be one of the most portable skills in the Salesforce ecosystem. While BAs achieve admin scale wages in the US and UK, in India, senior BAs are some of the highest-paid roles, outside of architects.
Salesforce Business Analyst Average Salary
| Junior | Intermediate | Senior | |
|---|---|---|---|
| US | $85,000 | $99,000 | $107,500 |
| UK | £44,000 | £48,000 | £67,000 |
| India | – | ₹10,00,000 | ₹30,00,000 |
Solution Architect
The world has learned in the past two years that architecture must be at the heart of AI solutions. Solution Architects will continue to play a critical role in project delivery. This will mean building a deep understanding of how different models of AI suit specific business problems. Broadly speaking, architects sit atop the Salesforce salaries list for technical roles, solution architects earning just a little less than their technical architect counterparts.
| Intermediate | Senior | |
|---|---|---|
| US | $150,000 | $165,000 |
| UK | – | £90,000 |
| India | – | ₹35,00,000 |
Technical Architect
When mapping out the big picture of technologies that fit together to fit a project’s goals, Salesforce Technical Architects sort that out. While designing solutions that cross the boundaries between Salesforce and other systems has always been part of the job, complex data architecture and AI services are undoubtedly becoming more prevalent.
The saying goes, “When the only tool you have is a hammer, everything looks like a nail.” The tech world has been handed a lot of hammers in the form of AI tools in the past few years. Technical architects have been the ones forcing their teams to look at the whole toolbox. These critical workers are typically the most senior and most experienced, and our data bears that out. No wonder they consistently sit atop all other technical roles as far as compensation goes, in every geography.
Salesforce Technical Architect Average Salary
| Intermediate | Senior | |
|---|---|---|
| US | – | $192,500 |
| UK | £79,000 | £110,000 |
| India | – | ₹40,00,000 |
Global Salary Trends
Median salaries depend on several factors, including age, the type of company you work for, and where you’re located.
All these elements play a significant role in determining compensation levels across the globe, reflecting economic conditions, market demand, and career opportunities. Let’s take a look at how salaries differ by age, company type, and the top countries offering the highest salaries.
Salary by Age
Your age and experience level have a big impact on your salary. Younger workers – particularly those in their early twenties – often earn lower salaries due to limited experience and entry-level positions. As people gain more experience and grow in their careers, their pay tends to increase. In our data, a large number of respondents from countries with lower costs of living skewed the 18-24 age range, which was also the range with the lowest number of respondents.
This underscores the importance of looking at data regionally. The complete survey report covers thirteen different countries where we had enough data to report on, including the USA, UK, India, Australia, Germany, Canada, Spain, France, Brazil, Poland, Netherland, Portugal, and the Philippines.
| Age | Median Annual Salary (USD) |
|---|---|
| 18-24 | $7,955 |
| 25-34 | $71,082 |
| 35-44 | $95,000 |
| 45-54 | $109,924 |
| 55-64 | $120,000 |
| 65+ | $108,750 |
Salary by Company Type
The type of company you work for also affects your salary. Across all respondents in all regions, freelance workers tend to earn the highest salary – this is perhaps due to the flexibility they have in setting their own rates and working with multiple clients. While freelancing can come with its challenges, it may be a great choice for those with in-demand skills and an established client base.
When it comes to different types of companies, the salary trends start to change depending on the nature of the work. Again, your country or region can bring distinct differences in which types of companies pay the best. In the USA, for instance, SI partners have the highest median pay. But in India, you’ll find the highest median salary with Salesforce customers.
| Company Type | Median Annual Salary (USD) |
|---|---|
| Freelance | $97,204 |
| Customer/End User | $95,000 |
| ISV/AppExchange Partner | $85,027 |
| Salesforce | $82,648 |
| SI/Consulting Partner | $81,801 |
Changing Roles in a Challenging Climate
Time-honored wisdom (and a fair amount of data) has suggested that changing jobs regularly in a career can drive up overall compensation over the life of that career. But in the current climate, this poses risks. Across most roles, the likelihood of only getting the same salary or having to take a lower salary is higher than increasing your pay.
With our respondents, in fact, functional consultants and admins indicated that more than half of those groups took a pay cut when changing jobs.
But for some, it isn’t the ultimate goal. Career growth opportunities, work-life balance, and remote or hybrid arrangements also ranked high among top considerations when considering a new role.
That isn’t to say you can’t improve your pay in the current job market, if that’s your goal. But it does mean doing so requires a strategic approach. Certain roles showed higher possibilities of improving your pay – technical architects were most likely to be able to land a higher paying job.
An in-demand skill, for instance, knowing a particular vertical can help land a better salary. We also found that increases in pay became more likely when taking a full-time in-office role. So if a higher salary is your top priority, there are ways to get there.
Summary
The Salesforce ecosystem perseveres amidst the shifting sands of the current technology landscape. Salaries remain competitive, broadly speaking. But it isn’t an across the board rosey picture. Certain roles in certain regions show greater strength. But for others, if your priorities are hybrid work or work-life balance, you may find yourself compromising a bit on pay.
For a comprehensive breakdown of salaries across these roles and many more, check out our full salary report.
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