The Salesforce Talent Alliance – More Opportunities For Everyone

By Ben McCarthy

It’s been a pretty wild ride this year, but apparently nothing stops the rocketship like growth of Salesforce, having just posted a record-breaking quarter.

A fantastic side-effect of huge Salesforce growth is the community grows with it. More Customers, implementations, and Salesforce clouds, all require skilled professionals to implement, build, and maintain these products. In fact, way before the news yesterday, back in Oct 2019, an IDC published study estimated that by 2024, Salesforce will create 4.2M new jobs.

The Status Quo

It’s been no secret that Salesforce’s huge growth cannot be sustained unless the amount of Salesforce professionals increases with it. Think initiatives like Trailhead, a free learning platform where anyone can become a skilled Salesforce professional.

However, there is still a problem out there, no matter how many Trailhead Badges or Certifications you have, you still need to land that first job.

The problem is further exasperated by the current market. As end-users and consultancies tend to want professionals with years of experience under their belt, which means professionals just get moved around, instead of new opportunities being given to those who can grow into the roles.

Having come from a graduate program myself, I can attest to the value of bringing in College Graduates, Apprentices, or skilled workers from other domains and training them up. This is why the Salesforce Talent Alliance is so exciting…

Salesforce Talent Alliance

The Salesforce Talent Alliance is a new initiative from Salesforce to help people get jobs in the Salesforce ecosystem, by working closely with the companies that employ these individuals.

There are already a lot of companies dedicated to training up individuals looking to explore a career in Salesforce, these include Revolent, PepUp Tech, Career Circle & Climb Hire. But Salesforce are looking to onboard more companies that are directly aligned with the initiative of bringing in new Salesforce professionals, especially those in underrepresented communities across the globe.

The Alliance

To support the alliance, you must employ Salesforce professionals, and commit to the following asks from Salesforce.

Inclusive Hiring Practices – You must be prepared to commit to inclusive hiring practices. This includes removing any bias in the job description, create a fair and equitable hiring process, and actively consider the impact of unconscious bias. All of which Salesforce have implemented in their own hiring process.

Annual Hiring – Based on how many people you hire in your Salesforce practice, you must be prepared to ensure that 20% of annual hiring for that department is net new Salesforce professionals. This is anyone who has under 6 months of professional experience.

Automatic Interviews – Anyone who is certified and comes from Salesforce Miltary, or Salesforce Pathfinders, you must commit to giving an automatic interview.

Sign up to the Alliance here.

Membership Benefits

If you are generous enough to commit to the Salesforce Talent Alliance, Salesforce also wants to provide a few extra benefits to say thanks (Aside from getting a pool of great certified individuals!).

Trailblazer Talent – As well as being automatically connected with certain individuals, you will also get access to an exclusive chatter group where you can post job openings, and view candidates CV’s.

Priority Registration – Salesforce are putting on an increasing amount of career fairs, all of which you will receive priority registration.

Certification Vouchers – Who doesn’t love certs? For every individual you hire, you will be given a $200 Certification Voucher.

Co-Branding Opportunities – As you’re now part of this exclusive club, show it off to the world a bit by utilizing co-branding opportunities.

Bonus Points – As all consultancies know, points mean prizes, and you will get 25 bonus points towards your Trailblazer score.


I was personally very lucky to land myself in one of the most exciting professional ecosystems out there when I landed in my graduate role, and I’ve been an advocate of Salesforce ever since. I think this will open up great opportunities for so many people around the world, and give employers the confidence that this is a viable channel to hire from.

What do you think?

The Author

Ben McCarthy

Ben is the Founder of Salesforce Ben. He also works as a Non-Exec Director & Advisor for various companies within the Salesforce Ecosystem.


    Jane Isaac
    August 27, 2020 2:41 pm
    This is exciting. I am an instructor for Salesforce and my students are always asking for suggestions on how to find a job with little to no experience. This would be a nice chance for them to get in the door but how would they fins out who is in the Alliance?
    September 23, 2020 1:02 pm
    As an individual, how do you register with Talent Alliance? The only links I've seen are intended for partners or employers.
    Christine Marshall
    October 13, 2020 11:44 am
    If you follow this link you will see an option for job seekers to register.
    October 14, 2020 11:29 am
    That's great - thanks.

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