Does Salesforce Automation = Happy Employees?

For a lot of professionals and businesses using Salesforce, automation is arguably one of the biggest selling points of the platform. This selling point is further amplified due to the fact that most automation can now be built using declarative tools. As an example, Flow’s functionality is very comparable to pure code.

“Does Salesforce Automation = Happy Employees?” is a question I haven’t heard asked before. But, ultimately, isn’t this what it’s all about? By focusing on automating repetitive, manual tasks, employees can focus on their actual jobs, which should make for a happier, more productive workforce.

Automation Survey

We could speculate about the answer to this question, but thanks to a recent survey released by Salesforce, we have a definitive answer.

Salesforce asked 773 automation users in the United States a series of questions to determine whether automation had an impact on productivity, job satisfaction, and stress. As you can see from the stats below, the results were overwhelmingly positive.

Whilst this might not come as a surprise to Salesforce professionals, it’s fantastic to see the results in black and white (well, blue!). This is the kind of data that helps build out even more robust business cases for implementing additional Salesforce products, as well as features that can have a positive impact on organisations.

Salesforce identified four key themes from this research:

1. Automation fuels productivity and team collaboration.
2. Automating tasks saves time whilst reducing error.
3. Time saved with automation leaves room for employees to take on new projects and advance their careers.
4. Automation solutions lower stress and increase balance.

Whilst the first two points are generally seen as a given when it comes to automation, I find the last two points particularly interesting. Imagine automation having a positive impact on your users’ careers and work/life balance? When you think about it, this makes total sense.

Here are the statistics driving these insights:

• 79% believe using automation solutions increases productivity.
• 86% agree that workflow automation has driven business success across the entire company.
• 84% believe automation solutions have increased the value their work brings to the company.
• 89% say their day-to-day job satisfaction has increased with automation solutions.
• 91% believe automation solutions save time and offer better work/life balance.

Final Thoughts

Whilst these insights from Salesforce are particularly interesting and a great way to build out a business case, running internal surveys at your company could add further fuel to the fire.

On the one hand, feeding back to your leadership team about Salesforce’s impact on your bottom line is imperative to ensuring a successful implementation. On the other hand, sharing the ways that Salesforce has positively impacted your employees (career and work/life balance) has a totally different ring to it – a ring that’s well worth shouting about!