It’s official – Salesforce is releasing the Salesforce B2C Solution Architect Certification! Announced earlier today at the DreamTX sessions, this certification aims to meet the rising demand for skilled Salesforce Architects and helps empower architects to drive multi-cloud solutions that deliver business value for the customer including functional or technical experience with B2C Commerce Cloud, Marketing Cloud, and Sales, Service, or Experience Clouds.
The Salesforce Certified B2C Solution Architect designs multi-cloud solutions on the Salesforce Platform that power personalized, frictionless customer experiences that maximize business value. Check out the new Architect Careers page to learn more about the various architect career paths.
The Salesforce Solution Architect learning journeys are exceptional – made for architects, by architects, with a good deal of passion thrown into the mix. Salesforce has made this curriculum available to Partner Trailblazers in Partner Learning Camp, and Salesforce also included this content across Architect Trailmixes on Trailhead. The program takes a new approach to enablement, driven by “delivery and implementation guidance and best practices”. In fact, this new vision for Salesforce credentials extends company-wide, the first of many future certifications rolled-out in this way.
I recently connected with the Architect Success Program team to find out more about the highly anticipated B2C Solution Architect certification and get some of our key questions answered.
What does the B2C Solution Architect exam cover?
As mentioned before, the Salesforce B2C Solution Architect Certification helps empower architects to drive multi-cloud solutions that deliver business value for the customer including functional or technical experience with B2C Commerce Cloud, Marketing Cloud, and Sales, Service, or Experience Clouds.
Why is there a B2B and B2C split? This post explains why!
Are there any prerequisites?
Yes, there are a three of certifications that you need to achieve before you can pursue B2C Solution Architect.
- Platform App Builder
- Marketing Cloud Email Specialist
- Integration Architecture Designer
Platform App Builder Certification
- Data modeling best practices and application building know-how to create a Single View of the Customer supported by multiple clouds.
Marketing Cloud Email Specialist Certification
For customer data strategy and designing frictionless marketing journeys for customers.
- Data modeling is the most key element, both customer profiles and their engagement data.
- Includes transactional messaging, content management, and the automation features of Marketing Cloud.
Integration Architecture Designer Certification
- For integration strategy: a must-have for multi-cloud customer experiences. Proves you understand integration capabilities, patterns, APIs, and security best-practices.
Where does the new B2C Solution Architect Certifications sit in the pyramid?
If you have investigated the Architect career path, in the past, no doubt you will be familiar with the Salesforce Architect Certification Pyramid. We’ve included it below as a refresher:
Where does the new B2C Solution Architect certifications show up? What you see above is now labeled the ‘Salesforce Certified Technical Architect Certification Pyramid (CTA)’. As the Architect Success team explains, the decision to separate the two pyramids comes down to depth vs. breadth:
“when you think about certifications in the pyramid, they tend to be specific to the Salesforce Platform as a domain. The new Solution Architect certifications have a multi-cloud focus. They don’t go as deep as the domain certifications — but they go wide, because they span multiple products and clouds.”
You’ll find the new B2C Solution Architect pyramid below. When you take a look, you should bear in mind that it’s not necessary to achieve the prerequisites in a particular order – just as long as you have them, you will be able to go for B2C Solution Architect.
How can I prepare for the Solution Architect Certification?
Interested? There are two resources you can check out. The Trailhead exam guide gives an overview of the certification, including the outline of the exam content. We have our own guide that shares how you can take the first steps on the Solution Architect enablement pathways.