Add SMS Opt-Out Option to Marketing Cloud MobileConnect
You are probably very familiar with seeing an unsubscribe link in emails – it allows the end user to control their preferences and opt-out of receiving emails from a...
Best Practices for Salesforce Child Campaigns and Pardot (Account Engagement)
Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can be used to record strategies, like...
How Much is Email Oversaturation Costing You? (and What Marketing Cloud Admins Can Do)
Out of all the marketing channels at your disposal, email remains one with great opportunities for marketers. However, you don’t want under-engaged audiences, where you could be missing out...
Guide to the ON24 + Salesforce Integration (for Account Engagement Admins)
ON24 is a cloud-based digital experience platform that enables users to create digital events such as webinars. With its advanced technology, ON24 ranks highly on “Platform Popularity” in G2’s...
