All Campaign Members in Salesforce have a “status” which describes the level of engagement the individual has had with the Campaign. Campaign Member Status examples include “Sent,” “Responded,” and...
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel contributed to a prospect engaging with...
You’re likely aware that Marketing Cloud Discover Reports are scheduled for retirement on April 1st, 2022. Following this date, you’ll no longer be able to use the Discover Reporting...
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the surface, Salesforce Campaigns may seem simple,...
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very little actual engagements in comparison?”, they...
It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to visualize the campaigns that a buyer...
Marketers have a tough time proving their campaigns have influence on the sales pipeline, let alone proving the return on investment (ROI) of their efforts. The link between opportunities...
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between sales revenue (stored in opportunities) and...
Subscribe to Salesforce Ben to continue.
