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Engagement History Dashboards: Enhanced Pardot (Account Engagement) Campaign Reporting
2 months ago by Lucy MazalonThe Drip

Engagement History Dashboards: Enhanced Pardot (Account Engagement) Campaign Reporting

Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement) campaign – your emails, landing pages,...

Individual Email Results in Salesforce (For Marketing Cloud)
5 months ago by Pankaj NamdeoThe Drip

Individual Email Results in Salesforce (For Marketing Cloud)

In Salesforce Marketing Cloud, there are several first-party data sources which are easily accessible, but can be overlooked. Email marketing collects a mass of email analytics data. Sent emails...

Let’s Talk About Salesforce Lead Source
6 months ago by Lucy MazalonThe Drip

Let’s Talk About Salesforce Lead Source

Lead Source in Salesforce is a field which states where leads came from, indicating which channels produced the greatest number of new leads and, down the line, which generated...

Pardot Read Rate: Are Prospects Spending Time on Your Emails?
10 months ago by Lucy MazalonThe Drip

Pardot Read Rate: Are Prospects Spending Time on Your Emails?

The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your emails are effective at reaching prospects....

10 Rules of AMPSEA: Pardot Allow Multiple Prospects with the Same Email Address
10 months ago by Lucy MazalonThe Drip

10 Rules of AMPSEA: Pardot Allow Multiple Prospects with the Same Email Address

Allow Multiple Prospects with Same Email Address (AMPSEA) is an Account Engagement (Pardot) setting that’s enabled by default, where prospects records use CRM ID as the unique identifier (versus...

Salesforce Campaigns: 20+ Things You Should Know
1 year ago by Lucy MazalonThe Drip

Salesforce Campaigns: 20+ Things You Should Know

Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the surface, Salesforce Campaigns may seem simple,...

Salesforce Marketing Reporting for a Management Level Audience
2 years ago by Lucy MazalonThe Drip

Salesforce Marketing Reporting for a Management Level Audience

Marketers have a tough time proving their campaigns have influence on the sales pipeline, let alone proving the return on investment (ROI) of their efforts. The link between opportunities...

Weird Open Rates in Pardot Email Reports Explained
2 years ago by Lucy MazalonThe Drip

Weird Open Rates in Pardot Email Reports Explained

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your emails are being delivered to the...

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