Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement) campaign – your emails, landing pages,...
In Salesforce Marketing Cloud, there are several first-party data sources which are easily accessible, but can be overlooked. Email marketing collects a mass of email analytics data. Sent emails...
Lead Source in Salesforce is a field which states where leads came from, indicating which channels produced the greatest number of new leads and, down the line, which generated...
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your emails are effective at reaching prospects....
Allow Multiple Prospects with Same Email Address (AMPSEA) is an Account Engagement (Pardot) setting that’s enabled by default, where prospects records use CRM ID as the unique identifier (versus...
Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the surface, Salesforce Campaigns may seem simple,...
Marketers have a tough time proving their campaigns have influence on the sales pipeline, let alone proving the return on investment (ROI) of their efforts. The link between opportunities...
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your emails are being delivered to the...
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