Pardot Read Rate: Are Prospects Spending Time on Your Emails?
The most widely used metrics in email reporting are open and click rate – they’re easy to capture, communicate, and demonstrate that your emails are effective at reaching prospects....
10 Rules of AMPSEA: Pardot Allow Multiple Prospects with the Same Email Address
Allow Multiple Prospects with Same Email Address (AMPSEA) is an Account Engagement (Pardot) setting that’s enabled by default, where prospects records use CRM ID as the unique identifier (versus...
Engagement History Dashboards: Enhanced Pardot (Account Engagement) Campaign Reporting
Engagement History Dashboards are out-of-the-box dashboards that show campaign performance over time. This is how prospects have interacted with your Pardot (Account Engagement) campaign – your emails, landing pages,...
Get Your Salesforce Data in Shape for Successful Account-Based Marketing
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data skills are important team competencies in...
Send Log in Marketing Cloud – What, Why, and How
Send Logs are data extensions that store email, SMS, and MobilePush send information that is not captured in the standard Salesforce Marketing Cloud reports. Subscriber engagement data within Salesforce...
Introduction To Salesforce Opportunity Contact Roles
Contact roles define the level of influence that a contact has within an opportunity account, case, or contract. Opportunity contact roles provide a direct link between contacts and opportunities...
Einstein Content Selection Quick Overview
Einstein Content Selection is an email experimentation tool that selects the most engaging content (images) for each subscriber based on the rules you define, subscriber attributes, and what’s been...
Add the Pardot Tracking Code to Your Website (Account Engagement Visitor Reports)
Pardot comes with a website tracking code you can place on your site. This will track visitor behavior using a cookie, and ultimately, display reports within Pardot (Account Engagement)....
