Advanced Gated Content Forms Using Pardot
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept behind some type of “gate”. This...
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept behind some type of “gate”. This...
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored to prospects who share common attributes,...
Salesforce Marketing Cloud talent is a hot topic. Aside from the Salesforce economy’s overall growth, Salesforce partners consistently predict the demand for Marketing Cloud expert services will increase each...
Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native way to bulk update Pardot labels,...
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360). CDPs allow marketing organizations to have a single and complete source-of-truth around their customer...
The Salesforce ecosystem is more than just a tech sub-industry, extending to a thriving community that encourages product evangelism by rewarding individual #Trailblazers for their expertise and innovation. The...
Salesforce Pardot or Hubspot? If you’re searching for a marketing automation platform, chances are you’ve run into these two marketing automation tools. These tools target the same space in...
Email is one of the most powerful tools in your digital marketing strategy. There is no doubt about the fact that it is widely used by brands and businesses...
The State of Marketing Report 2020 edition includes insights from 7,000 marketing leaders worldwide. The survey, conducted by Salesforce Research, aims to uncover shifts in engagement standards, privacy practices,...
The Summer ’20 preview release notes have been dropped, and oh my – I knew that this release was going to be big for Pardot, but the amount of...