Advanced Gated Content Forms Using Pardot
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept behind some type of “gate”. This...
Guide to Building Customer Personas Into Pardot
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored to prospects who share common attributes,...
30 Salesforce Marketing Cloud Interview Questions & Answers
Salesforce Marketing Cloud talent is a hot topic. Aside from the Salesforce economy’s overall growth, Salesforce partners consistently predict the demand for Marketing Cloud expert services will increase each...
How to Mass Update Pardot Field Values and Form Field Labels
Have you found yourself in a situation where you need to change dropdown field values and labels on Pardot forms? Without a native way to bulk update Pardot labels,...
Complete Guide to Customer Data Platforms (and Salesforce CDP)
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360). CDPs allow marketing organizations to have a single and complete source-of-truth around their customer...
How to Become a Salesforce Marketing Champion
The Salesforce ecosystem is more than just a tech sub-industry, extending to a thriving community that encourages product evangelism by rewarding individual #Trailblazers for their expertise and innovation. The...
HubSpot vs Pardot – What are the Differences?
Salesforce Pardot or Hubspot? If you’re searching for a marketing automation platform, chances are you’ve run into these two marketing automation tools. These tools target the same space in...
Email Design Best Practices – 5 Ways to Improve Email Templates
Email is one of the most powerful tools in your digital marketing strategy. There is no doubt about the fact that it is widely used by brands and businesses...
Salesforce State of Marketing 2020 – Key Insights from Marketing Leaders
The State of Marketing Report 2020 edition includes insights from 7,000 marketing leaders worldwide. The survey, conducted by Salesforce Research, aims to uncover shifts in engagement standards, privacy practices,...
Salesforce Summer ‘20 Release – Pardot New Features
The Summer ’20 preview release notes have been dropped, and oh my – I knew that this release was going to be big for Pardot, but the amount of...
