Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are interacting, and when, will give you insight into...
Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel contributed to a prospect engaging with...
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example is an enterprise organisations that serves...
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very little actual engagements in comparison?”, they...
There are a lot of things in this world that you can put together but not many that go together well. Within the Pardot and Salesforce world, there’s a...
![What are Pardot Business Units? An Overview [Updated]](https://www.salesforceben.com/wp-content/uploads/2020/02/DRIP_title_What-are-Pardot-Business-Units_-Overview-and-Limitations.png "What are Pardot Business Units? An Overview [Updated]")
