Wondering what 2025 has in store for Salesforce Developers? Excited or worried about how artificial intelligence could affect things?
In the 12th episode of the SF Ben Insider podcast, Ben sits down with Paul Battisson, the founder and CEO of Groundwork Apps and a seasoned Salesforce Developer, to discuss the intricacies of the career, advice, and what the future holds.
Together, the two share their thoughts on the changing Salesforce job environment, whether AI really is the next big thing (and what that means for developers), as well as what Paul would tell himself if he was starting out again, providing some exclusive insights for newcomers to the industry.
“There was a period where it felt like if you rocked up with a Salesforce logo somewhere, you could make a million-dollar company.”
Handy Timestamps
- 00:00 Intro
- 03:14 Evolution of Salesforce/Ecosystem Changes
- 08:51 Current Salesforce Challenges
- 16:05 Salesforce Roles & Career Insights
- 35:33 Salesforce Implementation Issues
About Our Guest
Paul is a true veteran of the Salesforce industry, with 15 years of experience under his belt. For the past decade, he’s been helping organizations of all sizes move to the cloud and maximize their return on investment with Salesforce.
Outside of that, Paul is a seasoned Salesforce event speaker and has his own blog. If you haven’t heard of him yet, where have you been?
Where You Can Find the Podcast
You can watch or listen to this episode of the SF Ben Insider podcast on YouTube, Spotify, or Apple Podcasts.