Salesforce is retiring Marketing Cloud Advertising Studio products, Salesforce Ben understands.
In an email sent to customers, Salesforce revealed that the products – and the recipient’s subscription – would no longer be renewable as of August 15, 2026. This affects every product sold under the product names of Marketing Cloud Advertising, Ad Studio, and Active Audiences, the cloud giant said.
What Products Are Being Retired?
Salesforce is retiring Marketing Cloud Advertising Studio products, and customers’ subscriptions will no longer be renewable starting on August 15, 2026. The full list of product names is outlined below:
- (ExactTarget) MC Advertising Professional
- (ExactTarget) MC Advertising Professional – Emails (1,000)
- (ExactTarget) MC Advertising Enterprise – Emails (1,000)
- Active Audiences: Package 1
- Active Audiences: Package 2
- Advertising Performance Package
- (ExactTarget) Active Audiences: Package 1
- (ExactTarget) Active Audiences: Package 2
- Marketing Cloud Advertising Professional
- Marketing Cloud Advertising Professional – Contacts (1,000)
- Marketing Cloud Advertising Enterprise – Contacts (1,000)
- Marketing Cloud Advertising Standalone Professional
- Marketing Cloud Advertising Standalone Enterprise
- (ExactTarget) MC Advertising Enterprise
- Marketing Cloud Advertising Enterprise
Customers who have an active subscription to one or more of the Marketing Cloud Advertising Studio products received an email on September 4, notifying them of the change.
Beginning August 15 next year, you will not be able to renew your subscription to any of the Marketing Cloud Advertising Studio products.
Customers can continue using their current Marketing Cloud Advertising Studio subscription through their existing order terms.
Salesforce is investing in Data Cloud Ad Audiences as the advertising solution for marketers.
Customers can continue to use Marketing Cloud Advertising Studio, but the cloud giant recommends Data Cloud Ad Audiences going forward.
Final Thoughts
Simplicity, consolidation, and integration seem to be concepts very much at the forefront of Salesforce’s mind right now – with Data Cloud particularly in the spotlight, along with Agentforce, of course.
We may come to see even more product lines retired, with capabilities consolidated into big-name offerings from Salesforce as they streamline their product range.
Comments: