SF Ben Webinar
06
Oct

The Dreamforce Executive Briefing: Trends, AI & M&A

October 6, 2025
4:00 PM to 5:00 PM

Speakers

Ben McCarthy

Founder of Salesforce Ben

Alex MacKay

Executive Chairman, Tequity

Sherrick Murdoff

Board Director, Investor and M&A Advisor

Join Tequity Advisors & Salesforce Ben as we discuss the key topics that ISV & SI executives need to know before Dreamforce.

Our special guest for this event is Sherrick Murdoff, who led services investments globally at Salesforce for 12 years as part of Salesforce Ventures. Sherrick is now a Board Director, Investor, and M&A Advisor. Alongside Ben McCarthy, CEO of SF Ben, Alex Mackay is the CEO of Tequity Advisors, the go-to M&A advisory firm for ecosystem companies, with over 30 deals under their belt. 

Dreamforce is the chance to generate huge amounts of pipeline, connect with customers and prospects, and start strategic initiatives with your partners. 

Make sure you get the most out of the week, and join us for the Dreamforce Executive Briefing.