Speakers
Feeling like your CRM is totally out of control lately? It’s not just you.
New research from Validity shows that data management is more challenging than ever before – and admins are reaching their breaking points.
A whopping 25% of CRM admins said less than half of their data is accurate and complete. Worse still, the bottom-line consequences are increasing: the average company now loses at least 20% of its annual revenue due to poor data quality.
So, how did we get here? And, (more importantly), how can we dig ourselves out? For expert insights, join this 30-minute webinar featuring Validity’s in-house data expert, Olivia Hinkle, and Salesforce Ben’s Christine Marshall.
Tune in for details on:
- The new research exposing the state of data management in 2024.
- How macro conditions like privacy laws, job market volatility, and increasing consumer demands are impacting data quality.
- How admins are navigating (or in some cases, avoiding) AI.
- Insights on internal issues like leadership blind spots, data silos, and skill gaps that are accelerating data decay.
- A step-by-step plan for organizations to maintain a clean, actionable CRM.
Save your spot today! Plus, all registrants will receive a copy of Validity’s State of CRM Data Management in 2024 report after the webinar.