Guide to Grading (Part 4): Automating Grading
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
How do your Pardot Emails Compare to Industry Benchmarks?
Email benchmarks reports compare popular email performance metrics over a large dataset of email sends – when one is released, I don’t hesitate one moment to take a peek....
Salesforce Acquire Tableau – a Leading Data Visualization Provider
Salesforce announced they will acquire leading data visualization provider, Tableau, in the coming months. This acquisition is a big deal – not just in terms of the $15.7B price...
GDPR Anniversary: What Happened, What’s to Come, and What you Should do Now
GDPR celebrated its first anniversary last week. What have we learned since then, especially in a Salesforce Marketing context? What could our American friends learn from Europe’s pioneering in...
How to Create Buttons for Pardot Emails
Buttons can make or break your email. This is how you present the call-to-action, the action you are encouraging your users to take, coaxing, tempting them with an eye-catching,...
What is Pardot Einstein Behaviour Score? How is it Different to Prospect Scoring?
Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behaviour. Over time, the Einstein ‘engagement model’ learns what...
What Can Aristotle Teach Us About Marketing Automation and Persuasion?
This alternative post will prompt you into considering how we craft persuasion into our marketing automation, and reveals what science-backed elements we may lose sight of. Using Aristotle’s communication...
Guide to Grading (Part 3): Tackling Grading Profiles
Prospect Grading is a Pardot feature that represents how closely a prospect fits your ideal customer profile. Each prospect is assigned a letter (A-F) that is calculated by matching...
Pinpoint Hot Prospects with Blended Pardot Scoring and Grading
You have a big bucket of leads. Picture yours now – some will be engaged with your content, and some will be a good fit with your model buyer...
TIL: Page Action Wildcards
TIL [Today I Learned]: Short & snappy posts that boost everyday Pardot use. Page Actions are a Pardot feature that, simply, perform an automated action when a Prospect visits...