Merge Prospects in Pardot (Account Engagement)
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to wrangle with deduplication for organizations in...
The Latest From Lucy
Commerce Cloud Genie: What’s New?
Salesforce Genie paves the way for highly personalized customer experiences, delivered in real-time. If there’s a time when milliseconds matter – it’s eCommerce. Consumers expect speed, or will quickly...
6 School Skills To Reapply as a Salesforce Marketer
Did you ever think you would build a career in marketing technology? Hands up 🙋♀️🙋🙌 I definitely didn’t – and I have a feeling that the majority of current...
The Trouble With Lead-Based Marketing KPIs (and How it Impacts Salesforce)
One of the main problems with using lead-based marketing as a primary measure of success is that it can lead to a narrow focus on acquisition, rather than on...
8 Salesforce Data Trends for 2023
Data has gone from something that fades into the background noise to a topic that Salesforce professionals are hungry to know more about. Data is the lifeblood of CRMs,...
8 Salesforce Developer Trends for 2023
Salesforce is constantly striving to make their developer experience better each year. We’re seeing more flexibility in the programming languages you can use, including bringing industry-standard languages ‘closer’ to...
8 Account Engagement (Pardot) New Year’s Resolutions 2023
Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is...
Salesforce WebAssessor: 7 Tips to Book Your Certification Exam
WebAssessor is the portal where you schedule Salesforce certification exams. This guide is not a step-by-step guide to booking your Salesforce exam, neither will it be about studying for...
