Duplicate records kill your Salesforce data quality and cause many issues once they go further into your org’s processes. Duplicate leads are the most common complaint, with new records...
The Salesforce ecosystem is unique – an industry where professionals play business-critical roles in their organisations and are empowered to upskill with free resources, like Trailhead. Most importantly, an...
Salesforce are introducing Revenue Cloud which “makes B2B buying fast, flexible, and simple for customers without sacrificing compliance and accuracy…no matter the complexity of your deals, business model, or...
‘Account Contact Relationships’ are how you can define ‘relationships’ between contacts (individual people) to accounts (a business). Not all relationships in the real world follow the classic B2B-business-cookie-cutter approach...
There are four Marketing Cloud certifications for Salesforce marketing professionals to pass, each tailored to specialists with different role responsibilities and years of experience. Which Marketing Cloud certification should...
Learning Pardot wouldn’t be possible without understanding key concepts and terms. Every tech industry loves a buzzword – and Pardot is no exception. There’s a strong argument that people...
Einstein Call Coaching gives users insights and trends from sales calls – taking the rich fabric of a conversation and splicing it into key moments. Never before have sales...
Becoming a Pardot admin or consultant comes with responsibility, and oftentimes, a dose of unpredictability. Marketing automation has clearly bettered organisations but not without mishaps (and drama). Do you...
The wait is over – Dreamforce will be going ahead in 2020! Salesforce has gone back to the drawing board and rebuilt Dreamforce for today’s all-digital, work-from-anywhere world. Dreamforce...
Salesforce CMS is the content management system Salesforce products leverage. Salesforce CMS is used for storing and accessing documents, images, videos, knowledge articles, and more, as a central repository...
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