Pardot Engagement Studio has become more powerful with Complex Rule Logic. These powered-up rule steps give you the ability to evaluate multiple conditions (Prospect criteria) in one rule, to...
There’s one focus that Pardot has become known for: tracking a prospect’s first touch; however, once you begin mixing in cross-functional teams and multiple data sources (including Salesforce), the...
Einstein Behavior Scoring is a Pardot Einstein feature that looks at a prospect’s engagement in terms of ‘ready to buy’ behavior. Over time, the Einstein ‘engagement model’ learns what...
Pardot orgs are notoriously hard to audit and document, with a less comprehensive setup and changes audit log than in Salesforce, and a lack of reporting capabilities for Admins....
Pardot Grading is an incredible feature for organisations to set up, because Grading sheds light on Lead quality – finally quantifying the previously subjective dimension of ‘quality’. You define...
One of the topics that’s hard for Pardot newbies to wrap their heads around (especially when migrating from another system) is automation. It’s no surprise, as there are several...
Pardot Tags are an underrated feature, from what I’ve witnessed. Using Tags properly presents a nifty way to stick a label on to any record or asset in Pardot,...
The Salesforce Spring ’20 release is just around the corner – so it’s time to get ready for some great new features. Here’s our top 10. See demos and...
Email Clicks are a key metric that marketers look at in their Pardot email reports. A good click-through rate suggests that your prospects are biting the bait, and engaging...
Pardot Release Schedule 2020 x6 a year x3 in line with main Salesforce releases (Spring, Summmer, Winter) x3 in between (January, April, August) What are the Pardot January 2020...
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![Salesforce Spring ’20: Our Top 10 Features [Video]](https://www.salesforceben.com/wp-content/uploads/2020/01/SFB_video_Spring-’20-Favourite-Features.png "Salesforce Spring ’20: Our Top 10 Features [Video]")
![Pardot January 2020 Release [Infographic]](https://www.salesforceben.com/wp-content/uploads/2020/01/DRIP_title_JAN-20-pardot-4.png "Pardot January 2020 Release [Infographic]")