What are Fuzzy Matches in Salesforce Deduplication?
Salesforce Ben has published numerous posts about how duplicate records are an issue in Salesforce. They kill the productivity of marketing and sales teams, increase costs, and ruin customer...
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The 1-Hour Salesforce Data Quality Assessment Exercise
Data quality is more important than ever as organizations move from ‘gut-feeling’ to data-based decision making. As Forrester puts it: ‘Insight is the engine of today’s businesses. The value...
Salesforce Duplicate Management: 5 Phase Process to Deduplicating Your Salesforce Org Data
Everyone working with Salesforce has experienced duplicates. In your role as a salesperson, you just followed up on a lead only to find out a colleague is already in...
